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Hi, I’m Martina Salimbangon, a brand marketing leader with 5+ years of experience shaping brand positioning, campaign strategy, and community-driven marketing for wellness and consumer brands. I specialize in developing go-to-market campaigns, building partnership ecosystems, and leading cross-functional teams to deliver high-impact brand moments. I translate brand vision into integrated marketing initiatives that drive audience engagement and long-term growth. Most recently, I’ve led brand strategy and integrated marketing at Organique Inc, overseeing campaigns, partnerships, and community activations, and I’ve spearheaded large-scale brand moments like the Organique Purple Run with 2,000+ participants for a 15-year anniversary. I also lead the brand positioning for Organique Skincare / Mestiza Philippines, building ambassador programs and retailer partnerships, product launches, and seasonal campaigns across digital and offline channels. I’m based in Vancouver and excited to connect with teams shaping culture-first brands.…Hi, I’m Martina Salimbangon, a brand marketing leader with 5+ years of experience shaping brand positioning, campaign strategy, and community-driven marketing for wellness and consumer brands. I specialize in developing go-to-market campaigns, building partnership ecosystems, and leading cross-functional teams to deliver high-impact brand moments. I translate brand vision into integrated marketing initiatives that drive audience engagement and long-term growth. Most recently, I’ve led brand strategy and integrated marketing at Organique Inc, overseeing campaigns, partnerships, and community activations, and I’ve spearheaded large-scale brand moments like the Organique Purple Run with 2,000+ participants for a 15-year anniversary. I also lead the brand positioning for Organique Skincare / Mestiza Philippines, building ambassador programs and retailer partnerships, product launches, and seasonal campaigns across digital and offline channels. I’m based in Vancouver and excited to connect with teams shaping culture-first brands.

Martina Salimbangon

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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Hi, I’m Martina Salimbangon, a brand marketing leader with 5+ years of experience shaping brand positioning, campaign strategy, and community-driven marketing for wellness and consumer brands. I specialize in developing go-to-market campaigns, building partnership ecosystems, and leading cross-functional teams to deliver high-impact brand moments. I translate brand vision into integrated marketing initiatives that drive audience engagement and long-term growth. Most recently, I’ve led brand strategy and integrated marketing at Organique Inc, overseeing campaigns, partnerships, and community activations, and I’ve spearheaded large-scale brand moments like the Organique Purple Run with 2,000+ participants for a 15-year anniversary. I also lead the brand positioning for Organique Skincare / Mestiza Philippines, building ambassador programs and retailer partnerships, product launches, and seasonal campaigns across digital and offline channels. I’m based in Vancouver and excited to connect with teams shaping culture-first brands.…Hi, I’m Martina Salimbangon, a brand marketing leader with 5+ years of experience shaping brand positioning, campaign strategy, and community-driven marketing for wellness and consumer brands. I specialize in developing go-to-market campaigns, building partnership ecosystems, and leading cross-functional teams to deliver high-impact brand moments. I translate brand vision into integrated marketing initiatives that drive audience engagement and long-term growth. Most recently, I’ve led brand strategy and integrated marketing at Organique Inc, overseeing campaigns, partnerships, and community activations, and I’ve spearheaded large-scale brand moments like the Organique Purple Run with 2,000+ participants for a 15-year anniversary. I also lead the brand positioning for Organique Skincare / Mestiza Philippines, building ambassador programs and retailer partnerships, product launches, and seasonal campaigns across digital and offline channels. I’m based in Vancouver and excited to connect with teams shaping culture-first brands.

Available to hire

Hi, I’m Martina Salimbangon, a brand marketing leader with 5+ years of experience shaping brand positioning, campaign strategy, and community-driven marketing for wellness and consumer brands. I specialize in developing go-to-market campaigns, building partnership ecosystems, and leading cross-functional teams to deliver high-impact brand moments. I translate brand vision into integrated marketing initiatives that drive audience engagement and long-term growth.

Most recently, I’ve led brand strategy and integrated marketing at Organique Inc, overseeing campaigns, partnerships, and community activations, and I’ve spearheaded large-scale brand moments like the Organique Purple Run with 2,000+ participants for a 15-year anniversary. I also lead the brand positioning for Organique Skincare / Mestiza Philippines, building ambassador programs and retailer partnerships, product launches, and seasonal campaigns across digital and offline channels. I’m based in Vancouver and excited to connect with teams shaping culture-first brands.

Language

English

Fluent

Work Experience

Director of Brand, Marketing & Operations at Organique Inc.

January 1, 2023 - Present

Lead brand, marketing, and operational execution across departments; oversee campaign planning and delivery across digital, content, partnerships, and events; represented Organique via guest podcasts; led the launch of the brand’s own podcast; planned and executed Organique Purple Run 2024 for 2,000 runners celebrating the company’s 15-year anniversary.

Head of Brand & Marketing at Organique Skincare / Mestiza Philippines

July 1, 2021 - Present

Lead brand and marketing execution for Organique Skincare and Mestiza Philippines; strengthened positioning through campaigns, partnerships, ambassador programs, and community initiatives; executed community-led events such as UGC meet ups; delivered brand talks at partner events; managed campaigns, events, and product launches since 2021.

Director of Brand Marketing & Partnerships at Organique Inc

January 1, 2023 - January 1, 2026

Led brand strategy and integrated marketing initiatives across campaigns, partnerships, and community activations. Developed go-to-market strategies for product launches, brand campaigns, and key seasonal moments. Oversaw cross-channel campaign execution across social, partnerships, events, and content teams. Partnered with leadership to align brand storytelling with commercial growth and long-term positioning. Led the Organique Purple Run, a major brand activation with 2,000+ participants for the 15-year anniversary. Developed large-scale brand campaigns and community activations designed to create cultural brand moments and strengthen audience connection.

Brand Marketing Lead at Organique Skincare / Mestiza Philippines

July 1, 2021 - Present

Lead brand positioning and marketing strategy for an established beauty and lifestyle brand portfolio. Developed integrated campaigns, partnerships, and ambassador programs to strengthen brand visibility and community engagement. Led product launches, seasonal campaigns, and large-scale brand activations across digital and offline channels. Built partnership ecosystem including influencers, retail partners, and community events such as Watsons BeautyCon. Managed marketing calendar and campaign roadmap to ensure alignment across content, partnerships, and product launches.