Marwen Zbiba – Creative Director | Motion Designer | UX & Visual Storytelling Specialist I'm a multidisciplinary creative with over 8 years of experience blending graphic design, motion design, branding, and UX/UI to craft impactful visual experiences. I specialize in turning complex ideas into clear, captivating content—whether through animated videos, brand identities, or digital interfaces. Founder of Designed and Dusted, I've worked with startups, agencies, and industrial companies across Europe, North Africa, and the Gulf. My approach combines storytelling, AI tools, and cutting-edge design trends to deliver visuals that not only look great but serve business goals. 💼 Services: Motion Graphics & Animation (2D/3D) Branding & Visual Identity UX/UI Design (Web & Mobile) Video Editing & Visual Direction AI-Enhanced Creative Production Let’s collaborate and bring your ideas to life—beautifully and strategically.

Marwen Zbiba

Marwen Zbiba – Creative Director | Motion Designer | UX & Visual Storytelling Specialist I'm a multidisciplinary creative with over 8 years of experience blending graphic design, motion design, branding, and UX/UI to craft impactful visual experiences. I specialize in turning complex ideas into clear, captivating content—whether through animated videos, brand identities, or digital interfaces. Founder of Designed and Dusted, I've worked with startups, agencies, and industrial companies across Europe, North Africa, and the Gulf. My approach combines storytelling, AI tools, and cutting-edge design trends to deliver visuals that not only look great but serve business goals. 💼 Services: Motion Graphics & Animation (2D/3D) Branding & Visual Identity UX/UI Design (Web & Mobile) Video Editing & Visual Direction AI-Enhanced Creative Production Let’s collaborate and bring your ideas to life—beautifully and strategically.

Available to hire

Marwen Zbiba – Creative Director | Motion Designer | UX & Visual Storytelling Specialist

I’m a multidisciplinary creative with over 8 years of experience blending graphic design, motion design, branding, and UX/UI to craft impactful visual experiences. I specialize in turning complex ideas into clear, captivating content—whether through animated videos, brand identities, or digital interfaces.

Founder of Designed and Dusted, I’ve worked with startups, agencies, and industrial companies across Europe, North Africa, and the Gulf. My approach combines storytelling, AI tools, and cutting-edge design trends to deliver visuals that not only look great but serve business goals.

💼 Services:

Motion Graphics & Animation (2D/3D)

Branding & Visual Identity

UX/UI Design (Web & Mobile)

Video Editing & Visual Direction

AI-Enhanced Creative Production

Let’s collaborate and bring your ideas to life—beautifully and strategically.

See more

Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

CEO & Founder at Designed and Dusted Ltd, UK & Tunisia
February 1, 2022 - June 13, 2024
Launched and scaled a creative agency specializing in design, video production, and web development. Directed a team of 10+ designers, developers, and videographers to deliver over 100 projects for clients in tech, manufacturing, and NGOs. Grew client engagement by 40% through innovative digital marketing strategies, boosting repeat business by 30%. Implemented a client satisfaction system that resulted in a 95% satisfaction rate and continuous long-term contracts. Led creative direction for large-scale campaigns and product launches, increasing brand visibility by 35%.
Teacher | UX Design, Graphic Design, Motion Design at Digital College | Tunis
October 1, 2024 - June 13, 2024
Teaching UX Design: User-centered design methods and practical prototyping skills. Leading Graphic Design courses: Exploring creativity through professional design tools. Instructing in Motion Design: Basics of animation and visual storytelling using industry-standard software.
Graphic Design Teacher at Ecole Conte| Tunis
October 1, 2024 - June 13, 2024
Core and advanced knowledge of graphic design principles. Practical experience using industry-standard tools like Adobe Illustrator, Photoshop, and InDesign. Guidance in building creative and professional portfolios tailored for diverse industries.
Graphic & Web Design Teacher at EPI- International Multidisciplinary School | Tunis
September 1, 2022 - December 31, 2023
Developed and taught dynamic courses on graphic and web design, training students to master high-demand skills in digital marketing. Delivered interactive lectures and practical projects, enhancing student performance by 20%. Supervised and mentored students on real-world projects, resulting in a 90% success rate in their portfolio presentations.
Art Director | Student 4 Change (S4C) Incubation Project v2 at Tunis
July 1, 2021 - July 31, 2022
Redesigned the project’s visual identity, increasing applications by 25%. Mentored 36 participants in graphic design and branding, leading to 50% securing investments. Developed animated video presentations, significantly improving pitch quality and investor engagement.
Art Director | Health & Tech Incubation Project at Tunis
April 1, 2021 - May 31, 2022
Created a cohesive visual identity and communication strategy for the project. Produced high-quality media content (videos, photos) for project events, leading to increased media coverage and engagement. Mentored 15 entrepreneurs, 4 of whom went on to win the Health & Tech project competition.
Art Director | GoStaff.io at Tunis
March 1, 2021 - June 30, 2022
Developed the startup’s visual identity and communication strategy. Designed social media templates, website UI, and mobile app interfaces, resulting in a 40% increase in user engagement. Created investor pitch videos, helping secure funding for the startup.
Art Director / Motion Graphic Designer (Remote) at RIFE | France
March 1, 2021 - January 31, 2022
Developed RIFE’s visual identity, increasing brand recognition by 30%. Created compelling social media content, growing online presence by 20%. Led the creative direction for event media coverage, boosting audience engagement during global events.
Lead Motion Graphic Designer at LOLIEM SERVICES | Tunis
March 1, 2021 - January 31, 2022
Directed a creative team of 6 designers, coordinating projects across two subsidiaries in France. Delivered 30+ hours of animated institutional training videos, enhancing user engagement by 25%. Designed an educational video on COVID-19 that increased public awareness and was adopted by NGOs Management.
Graphic Designer at SOFT PLUS | Tunis
November 1, 2014 - August 31, 2018
Managed design projects from concept to completion, collaborating with clients and internal teams. Delivered high-quality print and digital assets, achieving a 90% client approval rate.

Education

Bachelor of Science at Higher School of Engineering and Technology, Sousse, Tunisia
September 1, 2014 - May 31, 2019

Qualifications

Computer Engineering, Marketing, Systems & Computing Engineering Training
February 1, 2020 - August 31, 2020
Communication & Journalism, Design, Graphic Design Training
September 1, 2017 - April 30, 2018

Industry Experience

Education, Non-Profit Organization, Software & Internet, Manufacturing, Professional Services, Media & Entertainment