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I am an experienced Creative Manager with over 8 years of expertise in the marketing and advertising industry. I have a proven ability to lead creative teams, manage multiple projects simultaneously, and collaborate cross-functionally to deliver innovative solutions that drive results. My skills span digital content creation, UI/UX design, and social media marketing, with a passion for enhancing user experiences and optimizing campaign performance. Throughout my career, I have demonstrated proficiency in talent management and product shoots, successfully executing high-impact creative projects. I enjoy leading design initiatives that bring cohesive branding and digital strategies to life, contributing significantly to brand growth and market presence.…I am an experienced Creative Manager with over 8 years of expertise in the marketing and advertising industry. I have a proven ability to lead creative teams, manage multiple projects simultaneously, and collaborate cross-functionally to deliver innovative solutions that drive results. My skills span digital content creation, UI/UX design, and social media marketing, with a passion for enhancing user experiences and optimizing campaign performance. Throughout my career, I have demonstrated proficiency in talent management and product shoots, successfully executing high-impact creative projects. I enjoy leading design initiatives that bring cohesive branding and digital strategies to life, contributing significantly to brand growth and market presence.

Maryam Hanif

Graphic Designer, Motion Graphic Designer, UI Designer, +2

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I am an experienced Creative Manager with over 8 years of expertise in the marketing and advertising industry. I have a proven ability to lead creative teams, manage multiple projects simultaneously, and collaborate cross-functionally to deliver innovative solutions that drive results. My skills span digital content creation, UI/UX design, and social media marketing, with a passion for enhancing user experiences and optimizing campaign performance. Throughout my career, I have demonstrated proficiency in talent management and product shoots, successfully executing high-impact creative projects. I enjoy leading design initiatives that bring cohesive branding and digital strategies to life, contributing significantly to brand growth and market presence.…I am an experienced Creative Manager with over 8 years of expertise in the marketing and advertising industry. I have a proven ability to lead creative teams, manage multiple projects simultaneously, and collaborate cross-functionally to deliver innovative solutions that drive results. My skills span digital content creation, UI/UX design, and social media marketing, with a passion for enhancing user experiences and optimizing campaign performance. Throughout my career, I have demonstrated proficiency in talent management and product shoots, successfully executing high-impact creative projects. I enjoy leading design initiatives that bring cohesive branding and digital strategies to life, contributing significantly to brand growth and market presence.

Available to hire

I am an experienced Creative Manager with over 8 years of expertise in the marketing and advertising industry. I have a proven ability to lead creative teams, manage multiple projects simultaneously, and collaborate cross-functionally to deliver innovative solutions that drive results. My skills span digital content creation, UI/UX design, and social media marketing, with a passion for enhancing user experiences and optimizing campaign performance.

Throughout my career, I have demonstrated proficiency in talent management and product shoots, successfully executing high-impact creative projects. I enjoy leading design initiatives that bring cohesive branding and digital strategies to life, contributing significantly to brand growth and market presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Deputy Manager Marketing & Content at Outfitters - Loftex

January 1, 2024 - August 27, 2025

Led a dynamic UX/UI team producing high-quality digital and print designs across multiple channels including global partner campaigns, in-store materials, social media, and website visuals. Managed brand's visual identity ensuring consistency across B2B and B2B2C materials. Collaborated to execute creative projects communicating brand mission effectively. Developed digital content strategies driving engagement and brand awareness. Directed talent management for fashion shoots and optimized product shoot strategy, increasing e-commerce sales by up to 15% in six months. Key achievements include rebranding a sub-brand with a London design studio and spearheading digital media campaigns with Coke Ltd. and Coke Studio Pakistan.

Visual Designer at BoomerangFX

January 1, 2024 - Present

Collaborated with marketing and product teams to develop cohesive branding materials, including logos, icons, and promotional graphics for multiple clients. Led the design of user interfaces for web and mobile applications ensuring seamless and visually appealing experiences. Stayed updated on industry trends, incorporating contemporary design techniques to enhance visual strategy. Led design for high conversion landing pages for over 30 clients and designed and published websites and landing pages using WordPress and Unbounce. Designed the UI for BoomerangFX's LMS software to streamline user journeys and maximize lead conversions.

Creative Head at Studio.M

January 1, 2023 - Present

Produced Shopify and WordPress websites for multiple clients, delivering high-quality creative content across projects. Collaborated with the E-commerce team on website design and digital media campaigns. Developed digital content strategies for social media, driving engagement and brand awareness. Designed brand identities and led packaging design projects for various clients.

Creative Marketing Lead at Beyond East

January 1, 2022 - August 27, 2025

Directed all aspects of shoot planning collaborating with vendors and stakeholders. Managed a creative team producing content for digital marketing, social media, and print, increasing social media presence and achieving 25k followers in the first 3 months after brand launch. Designed a website with over 2000 products and collaborated with external agencies for digital media buying to optimize online presence. Executed print media campaigns and led store visual merchandising initiatives, successfully launching multiple stores to drive brand visibility and market penetration.

Senior Visual Designer at Sefam

January 1, 2021 - August 27, 2025

Led an in-house marketing team executing ATL-BTL marketing initiatives, store visual merchandising, and flagship store launches. Collaborated with agencies on digital media planning and customer acquisition campaigns. Worked with growth marketing, copywriting, product development, and category teams to plan promotional designs, ensuring quality standards in design assets which led to an 11% monthly business increase from 2018 to 2020. Directed design strategy and creative brainstorming for top South Asian fashion brands, achieving a 6x increase in ROAS and positive impact on CAC within 18 months. Managed digital content production including graphics, animations, and videos for social media, email marketing, web content, and TV. Coordinated design execution with stakeholders to ensure timely delivery.

Visual Designer at ShadiBox

January 1, 2018 - August 27, 2025

Managed event planning, website design, social media, and PR strategies. Led print media design projects from concept to production. Designed the website for Pakistan’s first wedding marketplace launch. Collaborated with external teams to onboard over 200 vendors nationwide. Executed a large-scale Game of Thrones themed corporate event with over 1000 guests in 20 days.

Visual Designer at Care Foundation

January 1, 2016 - August 27, 2025

Managed social media, organized fundraising events, and designed print media materials. Planned fundraiser galas for international donors resulting in collections of over $50,000 on the first day.