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I’m Mary Asseratte, a brand and PR professional shaping global beauty and lifestyle brands across the UK, EU, and US. I translate consumer insight, founder vision, and commercial priorities into integrated brand, influencer, and partnership strategies that fuel sustainable growth and long-term equity. I lead with collaborative, cross-functional leadership, building trusted relationships with founders, C-suite leaders, and senior clients. I’m passionate about purpose-driven brands, innovative storytelling, and creating meaningful consumer connections through experiential moments, thoughtful gifting, and data-informed activation.…I’m Mary Asseratte, a brand and PR professional shaping global beauty and lifestyle brands across the UK, EU, and US. I translate consumer insight, founder vision, and commercial priorities into integrated brand, influencer, and partnership strategies that fuel sustainable growth and long-term equity. I lead with collaborative, cross-functional leadership, building trusted relationships with founders, C-suite leaders, and senior clients. I’m passionate about purpose-driven brands, innovative storytelling, and creating meaningful consumer connections through experiential moments, thoughtful gifting, and data-informed activation.

Mary Asseratte

Brand Strategist, PR Freelancer, Marketing Strategist, +2

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I’m Mary Asseratte, a brand and PR professional shaping global beauty and lifestyle brands across the UK, EU, and US. I translate consumer insight, founder vision, and commercial priorities into integrated brand, influencer, and partnership strategies that fuel sustainable growth and long-term equity. I lead with collaborative, cross-functional leadership, building trusted relationships with founders, C-suite leaders, and senior clients. I’m passionate about purpose-driven brands, innovative storytelling, and creating meaningful consumer connections through experiential moments, thoughtful gifting, and data-informed activation.…I’m Mary Asseratte, a brand and PR professional shaping global beauty and lifestyle brands across the UK, EU, and US. I translate consumer insight, founder vision, and commercial priorities into integrated brand, influencer, and partnership strategies that fuel sustainable growth and long-term equity. I lead with collaborative, cross-functional leadership, building trusted relationships with founders, C-suite leaders, and senior clients. I’m passionate about purpose-driven brands, innovative storytelling, and creating meaningful consumer connections through experiential moments, thoughtful gifting, and data-informed activation.

Next availability:

May 18, 2026

London, United Kingdom

I’m Mary Asseratte, a brand and PR professional shaping global beauty and lifestyle brands across the UK, EU, and US. I translate consumer insight, founder vision, and commercial priorities into integrated brand, influencer, and partnership strategies that fuel sustainable growth and long-term equity.

I lead with collaborative, cross-functional leadership, building trusted relationships with founders, C-suite leaders, and senior clients. I’m passionate about purpose-driven brands, innovative storytelling, and creating meaningful consumer connections through experiential moments, thoughtful gifting, and data-informed activation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Account Executive at CG GLOBAL

January 1, 2021 - January 1, 2025

Managed brand-building, partnerships, and go-to-market strategies for global beauty brands scaling within the US market. Defined positioning, messaging, and activation plans across influencer, partnerships, experiential, and owned channels. Built influencer and brand partnerships rooted in shared values and advocacy; advised founders and C-suite on storytelling and reputation. Collaborated cross-functionally to ensure cohesive brand expression and end-to-end management of brand events.

Account Manager at CG GLOBAL

January 1, 2025 - Present

Managed integrated brand, influencer, and partnership strategies across UK and EU for high-growth beauty and lifestyle brands, including major international launches (Rhode UK and EU). Developed seasonal brand strategies balancing cultural relevance and commercial performance; created influencer ecosystems; partnered with creative teams on gifting and experiential moments to drive long-term advocacy; maintained senior client relationships and led junior team members.