Petworth Festival

Petworth Festival, one of the UK’s leading arts festivals, needed a full redesign of its website to improve usability, modernise the look and feel, and give the internal team more autonomy over content management.

Key Activities
• Designed and built a new website on Squarespace, integrating festival branding and seasonal campaigns.
• Created a streamlined information architecture to simplify event discovery and ticket booking.
• Developed custom-coded features including rotating event cards, “Sold Out / Selling Fast” badges, and mobile-optimised archive pages.
• Produced SEO titles and meta descriptions across the site to boost visibility.
• Delivered training and documentation to enable the Petworth team to manage ongoing updates in-house.

Results (so far)
• Within one month of launch, 9 events sold out — the fastest ticket sales in the festival’s history.
• Successful launch of the 2025 Literary Festival campaign with positive audience feedback.
• Dramatically improved site usability and visual consistency across devices.
• Increased independence for the internal team — enabling future updates without external developer support.
• Established a long-term support structure for ongoing festival cycles.