Mish Mash (Shopify)

Mary Crichton
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  • Project creator

Designed and launched a high-impact eCommerce website for MishMash, a clothing label founded by a renowned influencer with over 1M followers, ensuring a seamless, mobile-first experience that reflected the bold, creative identity of the brand.

Actions
• Designed and customised a Shopify theme to reflect the brand’s aesthetic and tone.
• Developed responsive layouts with bespoke styling for desktop and mobile.
• Integrated product videos and optimised the user flow for selecting variants.
• Styled Klaviyo forms to support email capture and retention.
• Standardised button and cart styling across all devices.
• Troubleshot payment integration issues including Apple Pay visibility on Chrome.

Results
• 3 products sold out faster than expected following launch.
• Received positive customer feedback on the site’s experience and clarity.
• Delivered a cohesive and premium eCommerce presence that built trust with the influencer’s audience.