MD

I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making.

About

I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth.

I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.

  • 7 years' experience
  • Joined July 2026

Languages

  • ItalianFluent
  • EnglishIntermediate
  • PolishBeginner
  • RussianBeginner

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality

Work experience· 6 roles

Project Manager · Underdogs, Remote - ItalyOct 2025 – Present · 1 yr 2 mos

Part-time project management across multiple clients and projects. Oversee efficient allocation of budgets and resources and ensure on-time delivery. Coordinate priorities and execution while maintaining clear reporting and stakeholder alignment.

Marketing Consultant (Affiliate & Partnerships Strategy) · Aruba, Remote - ItalyOct 2025 – Present · 1 yr 2 mos

Marketing consultant focused on affiliate and partnership strategy for one of Italy’s leading technology and SaaS companies. Provide channel strategy and partner alignment to support acquisition and revenue objectives, with a performance-driven approach and reporting to enable data-informed decisions.

Performance Marketing Manager · The LEGO Group, LondonJul 2022 – Jun 2024 · 2 yrs

Managed paid media strategy and affiliate program performance across the EMEA region to drive sales and revenue growth. Oversaw budgeting and agency briefings; built and maintained affiliate and agency partnerships; led performance projects and delivered regular performance reporting. Collaborated closely with internal teams including Trading, PR, and Inventory to align marketing execution with business goals.

Digital Planner · NBCUniversal, LondonApr 2021 – Jun 2022 · 1 yr 3 mos
Digital Marketing Specialist · Moneyfarm, LondonOct 2018 – Mar 2021 · 2 yrs 6 mos
Google Account Strategist · TEC | Google, KrakowSep 2017 – Sep 2018 · 1 yr 1 mo

Education

Bachelor’s degree in Foreign Languages and Literature · University of Bari2014 – 2017
Erasmus+ Programme (final year) · University of Katowice2016 – 2017

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