Marianna Diviccaro
I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making.
About
I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth.
I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.
- 7 years' experience
- Joined July 2026
Languages
- ItalianFluent
- EnglishIntermediate
- PolishBeginner
- RussianBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Travel & Hospitality
Work experience· 6 roles
Part-time project management across multiple clients and projects. Oversee efficient allocation of budgets and resources and ensure on-time delivery. Coordinate priorities and execution while maintaining clear reporting and stakeholder alignment.
Marketing consultant focused on affiliate and partnership strategy for one of Italy’s leading technology and SaaS companies. Provide channel strategy and partner alignment to support acquisition and revenue objectives, with a performance-driven approach and reporting to enable data-informed decisions.
Managed paid media strategy and affiliate program performance across the EMEA region to drive sales and revenue growth. Oversaw budgeting and agency briefings; built and maintained affiliate and agency partnerships; led performance projects and delivered regular performance reporting. Collaborated closely with internal teams including Trading, PR, and Inventory to align marketing execution with business goals.
Education
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