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I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth. I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.…I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth. I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.

Marianna Diviccaro

Marketing Consultant, Affiliate Marketer, Project Manager

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I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth. I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.…I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth. I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.

Available to hire

I’m a marketing consultant specializing in affiliate and partnership strategy, with a strong focus on performance marketing, paid media, and data-driven decision-making. I’ve worked across B2C, DTC, and B2B environments, managing budgets, stakeholders, and partner relationships to drive measurable revenue growth.

I enjoy turning complex channel and campaign data into clear, actionable insights—optimizing acquisition strategies, running tests, and ensuring timely project delivery. I’m hands-on with tools like Google Ads/Analytics, Meta Ads, Tableau/Looker, and affiliate platforms, and I bring a commercial mindset to every engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

Polish

Beginner

Russian

Beginner

Work Experience

Project Manager at Underdogs, Remote - Italy

October 1, 2025 - Present

Part-time project management across multiple clients and projects. Oversee efficient allocation of budgets and resources and ensure on-time delivery. Coordinate priorities and execution while maintaining clear reporting and stakeholder alignment.

Marketing Consultant (Affiliate & Partnerships Strategy) at Aruba, Remote - Italy

October 1, 2025 - Present

Marketing consultant focused on affiliate and partnership strategy for one of Italy’s leading technology and SaaS companies. Provide channel strategy and partner alignment to support acquisition and revenue objectives, with a performance-driven approach and reporting to enable data-informed decisions.

Performance Marketing Manager at The LEGO Group, London

July 1, 2022 - June 1, 2024

Managed paid media strategy and affiliate program performance across the EMEA region to drive sales and revenue growth. Oversaw budgeting and agency briefings; built and maintained affiliate and agency partnerships; led performance projects and delivered regular performance reporting. Collaborated closely with internal teams including Trading, PR, and Inventory to align marketing execution with business goals.

Digital Planner at NBCUniversal, London

April 1, 2021 - June 1, 2022

Planned and optimized paid media activities (SEM, Programmatic, and Affiliate) to drive new subscriptions across 28+ markets for NBCUniversal’s hayu division. Managed budgets, campaign plans, and reporting; ran testing initiatives to improve performance and efficiency; identified and pursued growth opportunities across channels and markets.

Digital Marketing Specialist at Moneyfarm, London

October 1, 2018 - March 1, 2021

Executed acquisition campaigns across SEM, Affiliate, Paid Social, Native, and ABOU (as listed in resume) to drive new customer acquisition for the UK and Italian markets. Conducted performance reporting and analysis to support data-informed decisions and ran A/B tests to optimize campaign effectiveness.

Google Account Strategist at TEC | Google, Krakow

September 1, 2017 - September 1, 2018

Optimized Google Ads campaigns across Search, Display, and Shopping for a client portfolio, providing strategic recommendations. Managed client relationships as the main point of contact and implemented optimization strategies to improve ROI and meet client objectives. Worked across multiple industries and marketing goals.