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Hi, I’m a creative and strategic social media professional with 5+ years of experience shaping brand presence through engaging Instagram content and thoughtful visual storytelling. I excel at delivering polished, on-brand assets that build community, encourage meaningful engagement, and maintain an elevated, consistent aesthetic while collaborating closely with founders and brand stakeholders. I specialize in pillar-driven content, analytics-informed strategy, and end-to-end social media management—from content creation in Canva and Adobe Creative Cloud to performance reporting and community management. I enjoy partnering with creators, agencies, and cross-functional teams to drive measurable results and a distinctive brand voice.…Hi, I’m a creative and strategic social media professional with 5+ years of experience shaping brand presence through engaging Instagram content and thoughtful visual storytelling. I excel at delivering polished, on-brand assets that build community, encourage meaningful engagement, and maintain an elevated, consistent aesthetic while collaborating closely with founders and brand stakeholders. I specialize in pillar-driven content, analytics-informed strategy, and end-to-end social media management—from content creation in Canva and Adobe Creative Cloud to performance reporting and community management. I enjoy partnering with creators, agencies, and cross-functional teams to drive measurable results and a distinctive brand voice.

Mary Kate McCandlish

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m a creative and strategic social media professional with 5+ years of experience shaping brand presence through engaging Instagram content and thoughtful visual storytelling. I excel at delivering polished, on-brand assets that build community, encourage meaningful engagement, and maintain an elevated, consistent aesthetic while collaborating closely with founders and brand stakeholders. I specialize in pillar-driven content, analytics-informed strategy, and end-to-end social media management—from content creation in Canva and Adobe Creative Cloud to performance reporting and community management. I enjoy partnering with creators, agencies, and cross-functional teams to drive measurable results and a distinctive brand voice.…Hi, I’m a creative and strategic social media professional with 5+ years of experience shaping brand presence through engaging Instagram content and thoughtful visual storytelling. I excel at delivering polished, on-brand assets that build community, encourage meaningful engagement, and maintain an elevated, consistent aesthetic while collaborating closely with founders and brand stakeholders. I specialize in pillar-driven content, analytics-informed strategy, and end-to-end social media management—from content creation in Canva and Adobe Creative Cloud to performance reporting and community management. I enjoy partnering with creators, agencies, and cross-functional teams to drive measurable results and a distinctive brand voice.

Available to hire

Hi, I’m a creative and strategic social media professional with 5+ years of experience shaping brand presence through engaging Instagram content and thoughtful visual storytelling. I excel at delivering polished, on-brand assets that build community, encourage meaningful engagement, and maintain an elevated, consistent aesthetic while collaborating closely with founders and brand stakeholders.

I specialize in pillar-driven content, analytics-informed strategy, and end-to-end social media management—from content creation in Canva and Adobe Creative Cloud to performance reporting and community management. I enjoy partnering with creators, agencies, and cross-functional teams to drive measurable results and a distinctive brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Social Media Manager at Self-Employed

July 1, 2024 - Present

Developed pillar-driven Instagram content to increase engagement and strengthen brand presence. Managed comment and DM responses in a conversational, on-brand voice. Produced feed and Story assets using Canva. Analyzed monthly Instagram performance and translated insights into content strategy. Maintained a reliable posting cadence.

Associate Global Marketing Manager at Potatoes USA

September 1, 2021 - July 1, 2024

Partnered with content creators to produce on-brand content aligned with long-term objectives and audience relevance. Collaborated with third-party agencies and international representatives to align content initiatives with marketing goals. Launched a new ambassador program and managed influencer campaigns. Developed and executed the 2023 global content strategy, resulting in a 3% improvement in consumer perceptions of the product from FY23 to FY24. Identified and leveraged an untapped social media platform to increase followers by over 5000% and hosted online events with 20,000 participants.

Marketing Coordinator at University of Colorado Boulder

August 1, 2020 - September 1, 2021

Optimized blog content and website pages to enhance engagement and improve search rankings. Researched social media trends to inform and optimize the content strategy for the @CUengineering accounts. Grew YouTube subscribers to a goal of 1,000 to enable live streaming of graduation.

Digital Media Internship at Community Table

June 1, 2019 - October 1, 2019

Introduced four new social media platforms, which increased engagement by 98%. Streamlined the content production process by creating a standardized workflow and content calendar, which reduced content turnaround time by 30%.