Head of Strategic Promotion, Advertising Content & Digital Campaigns at Founder & Digital Marketing Strategist (Boutique Marketing Agency)

Develop and execute comprehensive marketing strategies and campaigns aligned with company goals; lead and mentor a high-performing marketing team; manage the marketing budget and ROI; conceive and execute end-to-end digital marketing campaigns (social media, SEO, email, paid ads) for B2B and B2C clients; manage paid advertising campaigns (Meta Ads) with precise targeting and ongoing A/B testing; develop content marketing strategies including calendars, storytelling, and SEO-driven copy for blogs, newsletters, and social media; lead brand identity projects including logos, visual identities, and positioning aligned with client business goals; collaborate with developers to deliver conversion-optimized websites and e-commerce platforms; produce analytics and performance reports using KPIs (CTR, engagement, conversions) to refine campaigns and drive growth.