Designed primary Face and Eye Serum packaging for Estée Lauder's Re-Nutriv. Face serum proprietary bottle design is refillable with custom glass faceting details and unique cap pattern. Eye Serum bottle has custom glass faceting as well as a magnetic feature for the cap and applicator wand. Applicator has a patented cooling ceramic tip that gently massages the eye area and reduced puffiness. #designer #packaging #branding #innovation
Designer primary packaging for new overnight mask for Estée Lauder's Advanced Night Repair line. Designed custom soft square glass jar that aligns with the franchise. Designed brand type layout for product name. #packaging #design #branding #graphicdesigner #designer
Designed bottle and cap for new Eye Lift Serum for Estée Lauder's Advanced Night Repair line. Glass bottle follows the soft square silhouette of the iconic face serum, while the PCR cap completes a modern, monolithic form. Both components have a fading amber gradient creating a play of light. #packaging #design #branding #sustainability
Upgraded primary packaging for Estée Lauder's iconic serum across 6 sizes. Material upgrade from plastic to glass, in a new modernized silhouette. Deco upgrade from solid amber to a gradient, showing product at the bottom and creating a more pleasing design. #branding #designer #packaging #graphics
Responsible for design of primary and secondary packaging for Luxury Skincare and Makeup categories from concept to global launch. Executed trend research to inspire creative concepts for product form and CMF. Collaborated with cross-functional teams to achieve Brand goals for each launch. Directed Industrial Designers to execute concept into 3D models. Worked with Model Makers to build concept prototypes. Maintained consistency in CMF and quality in Global production across multiple suppliers.
Developed concepts for art direction to support seasonal makeup collections. Directed photo shoots for stylized product photography. Designed primary and secondary packaging for new launches and specialty programs. Created display systems and brand guidelines for global retail partners. Traveled for on-site print production and packaging manufacturing approval.
Developed concepts for art direction to support seasonal makeup collections. Directed photo shoots for stylized product photography. Designed primary and secondary packaging for new launches and specialty programs. Created display systems and brand guidelines for global retail partners. Traveled for on-site print production and packaging manufacturing approval.
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