Masha Portiansky

Design Director at ESTÉE LAUDER, INC.

Responsible for design of primary and secondary packaging for Luxury skincare and makeup categories from concept to global launch; Collaborated with cross-functional teams to achieve brand goals for each launch; Directed Industrial Designers to translate concepts into 3D models; Worked with Model Makers to build prototypes; Maintained CMF consistency and quality in global production for each product launch.

Art Director: NARS Cosmetics at SHISEIDO AMERICAS CORPORATION

Developed concepts for art direction to support seasonal makeup collections; Directed photo shoots for stylized product photography; Designed primary and secondary packaging for new launches and specialty programs; Created display systems and brand guidelines for global retail partners; Traveled for on-site print production and packaging manufacturing approval.

Design Director at SUE DEVITT BEAUTY

Print, packaging, visual merchandising, and digital design; Directed freelance designers and copywriters; Re-designed brand logo and set new design standards.

Associate Design Director: La Mer, Jo Malone, Bobbi Brown at ESTÉE LAUDER, INC.

Print design for POSM and PR needs for all product launches; Concept and art direction for stylized product photography; Designed the new full line brochure for all markets.

Assistant Design Director at GARTH CLARK GALLERY

Re-designed the gallery website & maintained content; Created identity design for the gallery’s non-profit organization; Information design for gallery exhibitions.

Illustrator / Designer at LEFEVRE STUDIOS, INC.

Created technical drawings for public art installations; Executed clay models for bronze reliefs; Historical research for concept and design execution.

Art Direction, Packaging Design at IO Beauty

Art direction and packaging design for beauty brand projects within freelance capacity.

Packaging Design at Lauren Hutton

Packaging design projects for Lauren Hutton line within freelance capacity.

Ceramic Design and Production at Modus Design

Ceramic design and production within freelance capacity.

Store Design, Visual Merchandising at Vitra

Store design and visual merchandising within freelance capacity.

Furniture Design, Illustration at Douglas Fitch Design

Furniture design and illustration within freelance capacity.

Design Director at Estée Lauder, Inc.

Responsible for design of primary and secondary packaging for Luxury Skincare and Makeup categories from concept to global launch. Collaborated with cross-functional teams to achieve Brand goals for each launch. Collaborated with Brand and supplier-side engineers to bring creative vision to scaled global production across multiple suppliers. Directed Industrial Designers to execute concept into 3D models. Worked with Model Makers to build concept prototypes. Maintained consistency in CMF and quality in Global production execution for each product launch.

Art Director at Shiseido Americas Corporation (NARS Cosmetics)

Developed concepts for art direction to support seasonal makeup collections. Directed photo shoots for stylized product photography. Designed primary and secondary packaging for new launches and specialty programs. Created display systems and brand guidelines for global retail partners. Traveled for on-site print production and packaging manufacturing approval.

Design Director at SUE DEVITT BEAUTY

Print, packaging, visual merchandising, and digital design. Directed freelance designers and copywriters. Re-designed brand logo and set new design standards.

Associate Design Director at ESTÉE LAUDER, INC.

La Mer, Jo Malone, Bobbi Brown. Print design for POSM and PR needs for all product launches. Concept and art direction for stylized product photography. Designed the new full line brochure for all markets.

Assistant Design Director at Garth Clark Gallery

Re-designed the gallery website & maintained content. Created identity design for the gallery’s non-profit organization. Information design for gallery exhibitions.

Illustrator / Designer at LEFEVRE STUDIOS, INC.

Created technical drawings for public art installations. Executed clay models for bronze reliefs. Historical research for concept and design execution.

Art Direction at IO Beauty

Art Direction, Packaging Design for IO Beauty (Freelance). March 2011–April 2012.

Packaging Designer at Lauren Hutton

Packaging Design. April 2008–April 2010.

Ceramic Design and Production at Modus Design

Ceramic Design and Production. May 2002–December 2002.

Store Design, Visual Merchandising at Vitra

Store Design, Visual Merchandising. June 2002–December 2002.

Furniture Design, Illustration at Douglas Fitch Design

Furniture Design, Illustration. January 2001–October 2001.

Design Director at Estée Lauder, Inc.

Responsible for design of primary and secondary packaging for Luxury Skincare and Makeup categories from concept to global launch. Executed trend research to inspire creative concepts for product form and CMF. Collaborated with cross-functional teams to achieve Brand goals for each launch. Directed Industrial Designers to execute concept into 3D models. Worked with Model Makers to build concept prototypes. Maintained consistency in CMF and quality in Global production across multiple suppliers.

Art Director at Shiseido Americas Corporation (NARS Cosmetics)

Developed concepts for art direction to support seasonal makeup collections. Directed photo shoots for stylized product photography. Designed primary and secondary packaging for new launches and specialty programs. Created display systems and brand guidelines for global retail partners. Traveled for on-site print production and packaging manufacturing approval.

Design Director at Sue Devitt Beauty

Print, packaging, visual merchandising, and digital design. Directed freelance designers and copywriters. Re-designed brand logo and set new design standards.

Associate Design Director at ESTÉE LAUDER, INC. (La Mer, Jo Malone, Bobbi Brown)

Print design for POSM and PR needs for all product launches. Concept and art direction for stylized product photography. Designed the new full line brochure for all markets.

Assistant Design Director at Garth Clark Gallery

Re-designed the gallery website and maintained content. Created identity design for the gallery’s non-profit organization. Information design for gallery exhibitions.

Illustrator / Designer at LEFEVRE STUDIOS, INC.

Created technical drawings for public art installations. Executed clay models for bronze reliefs. Historical research for concept and design execution.

Freelance Designer at IO Beauty

Art Direction, Packaging Design

Freelance Designer at Lauren Hutton

Packaging Design

Freelance Designer at Modus Design

Ceramic Design and Production

Freelance Designer at Vitra

Store Design, Visual Merchandising