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Hi, I’m Mahsa Rad, a senior designer specializing in brand design and digital experience with 9+ years of experience across identity systems, visual systems, UI/UX, web design, campaign design, and immersive XR work. I love bringing clarity to complex ideas by translating them into cohesive design systems and user journeys across websites, marketing touchpoints, product surfaces, and experience-led environments. In my recent roles, I’ve led brand and digital design efforts for an OOH advertising platform, driving web redesigns that improve information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. I also co-developed an immersive mixed-reality theatre experience where I designed audience onboarding concepts and spatial narratives—blending research, storytelling, and interactive design to connect physical and digital presence.…Hi, I’m Mahsa Rad, a senior designer specializing in brand design and digital experience with 9+ years of experience across identity systems, visual systems, UI/UX, web design, campaign design, and immersive XR work. I love bringing clarity to complex ideas by translating them into cohesive design systems and user journeys across websites, marketing touchpoints, product surfaces, and experience-led environments. In my recent roles, I’ve led brand and digital design efforts for an OOH advertising platform, driving web redesigns that improve information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. I also co-developed an immersive mixed-reality theatre experience where I designed audience onboarding concepts and spatial narratives—blending research, storytelling, and interactive design to connect physical and digital presence.

Mahsa Rad

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Hi, I’m Mahsa Rad, a senior designer specializing in brand design and digital experience with 9+ years of experience across identity systems, visual systems, UI/UX, web design, campaign design, and immersive XR work. I love bringing clarity to complex ideas by translating them into cohesive design systems and user journeys across websites, marketing touchpoints, product surfaces, and experience-led environments. In my recent roles, I’ve led brand and digital design efforts for an OOH advertising platform, driving web redesigns that improve information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. I also co-developed an immersive mixed-reality theatre experience where I designed audience onboarding concepts and spatial narratives—blending research, storytelling, and interactive design to connect physical and digital presence.…Hi, I’m Mahsa Rad, a senior designer specializing in brand design and digital experience with 9+ years of experience across identity systems, visual systems, UI/UX, web design, campaign design, and immersive XR work. I love bringing clarity to complex ideas by translating them into cohesive design systems and user journeys across websites, marketing touchpoints, product surfaces, and experience-led environments. In my recent roles, I’ve led brand and digital design efforts for an OOH advertising platform, driving web redesigns that improve information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. I also co-developed an immersive mixed-reality theatre experience where I designed audience onboarding concepts and spatial narratives—blending research, storytelling, and interactive design to connect physical and digital presence.

Available to hire

Hi, I’m Mahsa Rad, a senior designer specializing in brand design and digital experience with 9+ years of experience across identity systems, visual systems, UI/UX, web design, campaign design, and immersive XR work. I love bringing clarity to complex ideas by translating them into cohesive design systems and user journeys across websites, marketing touchpoints, product surfaces, and experience-led environments.

In my recent roles, I’ve led brand and digital design efforts for an OOH advertising platform, driving web redesigns that improve information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. I also co-developed an immersive mixed-reality theatre experience where I designed audience onboarding concepts and spatial narratives—blending research, storytelling, and interactive design to connect physical and digital presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Experience Designer at PHI Studio

June 1, 2024 - December 1, 2024

Co-developed BLUR, a mixed-reality theatre experience exploring identity, memory, embodiment, cloning, and the threshold between physical and digital presence. Designed audience onboarding concepts, spatial narratives, research materials, and digital experience touchpoints for an immersive journey combining live performance, installation, media, and VR.

Senior Designer at Curbex

May 1, 2024 - Present

Led brand, digital design, and UI/UX for an OOH advertising platform, shaping the company’s visual identity across websites, product pages, booking flows, map/search interfaces, presentations, and sales materials. Drove an ongoing website redesign focused on information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys. Developed scalable brand assets, digital marketing materials, templates, and visual systems to strengthen consistency across web, campaigns, signage mockups, and customer-facing touchpoints.

Brand Designer at Rabex

June 1, 2022 - December 1, 2023

Led a fintech rebrand from concept to rollout, developing a unified identity system spanning logo, typography, color, campaign assets, digital applications, and brand guidelines. Designed marketing systems including social media templates, product visuals, and branded digital touchpoints to improve brand recognition, clarity, and consistency across channels.

Designer at PILBAn Creative Agency

June 1, 2021 - May 1, 2022

Designed brand identities, visual systems, UI/UX concepts, social media campaigns, and print/digital assets for multiple client accounts. Supported rebranding projects through research, moodboards, concept development, layout design, client presentations, and production-ready files.

Visual Designer at Armina a Smart Home

February 1, 2020 - June 1, 2021

Created packaging, product presentations, sales collateral, marketing graphics, and visual communication materials for smart home products.

Education

Master of Digital Media at Toronto Metropolitan University (Ryerson)

January 1, 2022 - January 1, 2024

MA. Interior Architecture at University of Tehran

January 1, 2017 - December 31, 2019

BSc. Architectural Engineering at University of Tehran

January 1, 2011 - December 31, 2016

Google UX Design Certificate at Google

January 1, 2024 - January 31, 2024

HTML, CSS Certificate at SheCodes

January 1, 2023 - December 31, 2023

Branding Certificate at INVERSE School

January 1, 2022 - December 31, 2022

Creativity Certificate at INVERSE School

January 1, 2021 - December 31, 2021

Digital Painting Certificate at INVERSE School

January 1, 2017 - December 31, 2017

Illustration Certificate at IIDCYA

January 1, 2017 - December 31, 2017

Master of Digital Media at Toronto Metropolitan University