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Hi, I’m Maria Sierra, a bilingual Creative Content & Social Media Marketing Specialist with 10+ years in social media strategy, content production, influencer marketing, analytics, and brand partnerships across industries. My passion project is building a community of over 2 million followers across platforms and 160+ countries. I love turning culinary storytelling, digital culture, and data-driven insights into engaging content that drives growth and meaningful connections. I thrive on collaborative campaigns that blend storytelling with analytics, from multilingual recipe videos to global brand partnerships. I currently lead as a freelance strategist and content producer while shaping ongoing projects at La Cooquette and Empantallados, expanding reach through creative content, AI-enabled workflows, and cross-platform storytelling.…Hi, I’m Maria Sierra, a bilingual Creative Content & Social Media Marketing Specialist with 10+ years in social media strategy, content production, influencer marketing, analytics, and brand partnerships across industries. My passion project is building a community of over 2 million followers across platforms and 160+ countries. I love turning culinary storytelling, digital culture, and data-driven insights into engaging content that drives growth and meaningful connections. I thrive on collaborative campaigns that blend storytelling with analytics, from multilingual recipe videos to global brand partnerships. I currently lead as a freelance strategist and content producer while shaping ongoing projects at La Cooquette and Empantallados, expanding reach through creative content, AI-enabled workflows, and cross-platform storytelling.

Maria Sierra

Content Creator, Brand Strategist, Marketing Strategist, +6

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Hi, I’m Maria Sierra, a bilingual Creative Content & Social Media Marketing Specialist with 10+ years in social media strategy, content production, influencer marketing, analytics, and brand partnerships across industries. My passion project is building a community of over 2 million followers across platforms and 160+ countries. I love turning culinary storytelling, digital culture, and data-driven insights into engaging content that drives growth and meaningful connections. I thrive on collaborative campaigns that blend storytelling with analytics, from multilingual recipe videos to global brand partnerships. I currently lead as a freelance strategist and content producer while shaping ongoing projects at La Cooquette and Empantallados, expanding reach through creative content, AI-enabled workflows, and cross-platform storytelling.…Hi, I’m Maria Sierra, a bilingual Creative Content & Social Media Marketing Specialist with 10+ years in social media strategy, content production, influencer marketing, analytics, and brand partnerships across industries. My passion project is building a community of over 2 million followers across platforms and 160+ countries. I love turning culinary storytelling, digital culture, and data-driven insights into engaging content that drives growth and meaningful connections. I thrive on collaborative campaigns that blend storytelling with analytics, from multilingual recipe videos to global brand partnerships. I currently lead as a freelance strategist and content producer while shaping ongoing projects at La Cooquette and Empantallados, expanding reach through creative content, AI-enabled workflows, and cross-platform storytelling.

Available to hire

Hi, I’m Maria Sierra, a bilingual Creative Content & Social Media Marketing Specialist with 10+ years in social media strategy, content production, influencer marketing, analytics, and brand partnerships across industries. My passion project is building a community of over 2 million followers across platforms and 160+ countries. I love turning culinary storytelling, digital culture, and data-driven insights into engaging content that drives growth and meaningful connections.

I thrive on collaborative campaigns that blend storytelling with analytics, from multilingual recipe videos to global brand partnerships. I currently lead as a freelance strategist and content producer while shaping ongoing projects at La Cooquette and Empantallados, expanding reach through creative content, AI-enabled workflows, and cross-platform storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Social Media Strategist and Content Producer - Freelance

February 1, 2024 - Present

Led social media strategy and content creation for small businesses across education, non-profit, entertainment, and tech innovation sectors in Spain. Developed cross-platform content plans aligned with brand goals and audience growth. Planned, launched, and optimized Meta (Facebook & Instagram) ad campaigns, driving event ticket sales and program enrollment. Analyzed performance data to optimize content calendar and paid strategies.

Community Manager at Empantallados

April 1, 2024 - October 1, 2025

Developed content strategy and social media publishing for a non-profit focused on digital wellbeing, responsible technology use, and innovation. Wrote and adapted content on digital policy, artificial intelligence, and tech news into articles and shareable social posts. Edited short-form video content and long-form podcast episodes for distribution across web and social platforms, which garnered half a million views across platforms. Managed and engaged a digital community of 45,000+ followers (gaining +500K views and 4K followers in my period), building partnerships with aligned initiatives and influencers.

Founder and Social Media Strategist (Content and Growth) at La Cooquette

September 1, 2013 - Present

Created a passionate community of over 2 million food lovers across social media platforms, producing bilingual food and lifestyle video content that amassed hundreds of millions of views and billions of impressions. Lead as marketing ambassador for top global brands and American brands. Authored and tested over 300 recipes, most of which became bilingual video scripts and articles. Hosted workshops and panels on social media at industry conferences in the US.

Social Media Strategist (Multicultural) at Terry Hines & Associates

March 1, 2015 - December 1, 2015

Led digital marketing and SM campaigns for the US Hispanic and African American markets for film and TV clients such as Sony, Paramount, Disney, Lionsgate, Pantelion, NBC Universal and Hulu. Directed the multicultural content and social strategy for Hotel Transylvania 2, which over-indexed with Hispanics. Created content, managed influencer marketing, developed analytics reports, crafted proposals and pitches, dealt with media for coverage, organized screenings and events.

Social Media Strategist at Fanology

September 1, 2013 - February 1, 2015

Strategized and provided insights and content into campaigns for +8 celebrity and business social media accounts and events, as well as the company’s brand. Assisted in daily office operations in a fast-paced, startup environment.

Marketing Campaign Manager at Plenia Travel

February 1, 2014 - October 1, 2014

Created and managed a multi-platform social media and online advertising campaign to sell travel packages for Madrid, Spain. Grew Facebook engagement over 200% and reached +90K people weekly. Ran campaigns on Google Adwords + Facebook Ads and SEO-optimized the company’s website.

Communications Assistant, UNAV School of Communications - Postgraduate programs at Universidad de Navarra

September 1, 2012 - May 1, 2013

Supported communications and social media activities for postgraduate programs. Optimized content for Facebook, Instagram, X (Twitter), and LinkedIn, improving reach and engagement. Assisted with event coverage, press briefings, photography, and internal communications.