I'm a passionate graphic designer with a love for learning and creativity. I'm driven by fashion, innovation, and the creative industry, and I enjoy designing campaigns that tell a story and connect with people. With over 3 years of experience, I specialize in creating on-brand, visually engaging designs that align with marketing goals, and I have a knack for fashion trend analysis and campaign implementation. I thrive on collaborating with teams and adapting to new challenges, always looking to grow and explore fresh ideas. Beyond design, I'm also passionate about traveling, experiencing different cultures, and constantly discovering new ways to bring inspiration into my work.

Mariana Sierra Saldarriaga

I'm a passionate graphic designer with a love for learning and creativity. I'm driven by fashion, innovation, and the creative industry, and I enjoy designing campaigns that tell a story and connect with people. With over 3 years of experience, I specialize in creating on-brand, visually engaging designs that align with marketing goals, and I have a knack for fashion trend analysis and campaign implementation. I thrive on collaborating with teams and adapting to new challenges, always looking to grow and explore fresh ideas. Beyond design, I'm also passionate about traveling, experiencing different cultures, and constantly discovering new ways to bring inspiration into my work.

Available to hire

I’m a passionate graphic designer with a love for learning and creativity. I’m driven by fashion, innovation, and the creative industry, and I enjoy designing campaigns that tell a story and connect with people. With over 3 years of experience, I specialize in creating on-brand, visually engaging designs that align with marketing goals, and I have a knack for fashion trend analysis and campaign implementation. I thrive on collaborating with teams and adapting to new challenges, always looking to grow and explore fresh ideas. Beyond design, I’m also passionate about traveling, experiencing different cultures, and constantly discovering new ways to bring inspiration into my work.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

Production Department Intern at CONDENAST COMMUNICATION SPAIN
October 1, 2022 - Present
Conceptualize and execute campaigns, photoshoots, or events based on company briefs, ensuring alignment with promotional goals. Lead the creative process from ideation to implementation, maintaining brand consistency across all platforms.
Brand Design Specialist at CUEROS VÉLEZ FASHION BRAND
December 31, 2024 - July 31, 2025
Developed and maintained the brand identity across all print and digital media, ensuring consistent messaging for both national and international marketing strategies. Created and conceptualized digital and print assets, including billboards, postcards, e-cards, and social media content, all designed to enhance the brand's presence in the fashion industry. Focused on building creative campaigns that effectively communicated the brand’s essence while aligning with marketing objectives, driving brand visibility and engagement.
Graphic Designer at DYGLO SOCIAL MEDIA AGENCY
September 30, 2022 - July 31, 2025
Designed graphic assets for social media platforms across four brands, tailoring content to different tones and target audiences to drive engagement and growth. Led creative brainstorming sessions to develop innovative assets and generated valuable content aligned with brand language and digital platforms. Worked on identifying brand voice and strategizing digital growth tactics to elevate brand presence across various platforms. Applied creativity methodologies such as Lean Start-Up and Business Model Canvas to explore and develop potential new business models, ensuring creative solutions aligned with business objectives.
Innovation and Creativity Intern at ALPINA S.A - FOOD INDUSTRY
August 31, 2020 - July 31, 2025
Developed digital and print graphic assets that effectively highlighted the brand and its products, contributing to consistent brand messaging across campaigns. Participated in an innovation course on agile methodologies, gaining insights on how to implement agile strategies to improve creative processes and campaign execution.

Education

Master's at Vogue College of Fashion
January 1, 2024 - December 31, 2025
Product Design Management Specialist at EAFIT University
January 1, 2022 - December 31, 2022
Product Design Engineer at EAFIT University
January 1, 2017 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail