In my previous roles, I have worked for organizations with diverse portfolios: spirituality, media, cultural heritage and beauty products. I have collaborated with senior leadership, diverse teams, freelancers, illustrators, designers, and developers on various projects revolving around publishing, (digital) marketing, promotion, e-commerce, graphic designing, website development and maintenance, curriculum development and LMS management. I have developed books, games, educational aids and merchandise for diverse audiences in more than 25 world languages. I have also represented the company in various book and trade fairs across the world: China, the Europe, Africa, the UK and the Middle East. I have successfully planned and managed social media content across multiple platforms (Instagram, Facebook, Google), focusing on audience engagement, brand consistency, and performance optimization. I have experience in creating visual and written content like posts, reels, posters, email headers and flyers, and analysing insights to improve reach and conversions. Alongside social media, I am also quite comfortable in managing e-commerce platforms such as Amazon, Flipkart, Shopify and Bol, supporting online stores through product uploads, sliders, ads, content optimization, campaign support, and user experience improvements. Additionally, I have demonstrated proficiency in building and optimizing online platforms on Shopify, WordPress, and Squarespace, ensuring visually appealing and technically seamless online stores that enhance user experience. As a graphic designer, my work includes creating layouts and graphics for publications (physical/ digital); designing marketing materials such as social media posts, banners, flyers, and promotional visuals; design intuitive UX/UI elements for websites and digital products; and developing visual learning materials, interactive modules, presentations, and multimedia content for educational purposes.

Mateen Ahmad

In my previous roles, I have worked for organizations with diverse portfolios: spirituality, media, cultural heritage and beauty products. I have collaborated with senior leadership, diverse teams, freelancers, illustrators, designers, and developers on various projects revolving around publishing, (digital) marketing, promotion, e-commerce, graphic designing, website development and maintenance, curriculum development and LMS management. I have developed books, games, educational aids and merchandise for diverse audiences in more than 25 world languages. I have also represented the company in various book and trade fairs across the world: China, the Europe, Africa, the UK and the Middle East. I have successfully planned and managed social media content across multiple platforms (Instagram, Facebook, Google), focusing on audience engagement, brand consistency, and performance optimization. I have experience in creating visual and written content like posts, reels, posters, email headers and flyers, and analysing insights to improve reach and conversions. Alongside social media, I am also quite comfortable in managing e-commerce platforms such as Amazon, Flipkart, Shopify and Bol, supporting online stores through product uploads, sliders, ads, content optimization, campaign support, and user experience improvements. Additionally, I have demonstrated proficiency in building and optimizing online platforms on Shopify, WordPress, and Squarespace, ensuring visually appealing and technically seamless online stores that enhance user experience. As a graphic designer, my work includes creating layouts and graphics for publications (physical/ digital); designing marketing materials such as social media posts, banners, flyers, and promotional visuals; design intuitive UX/UI elements for websites and digital products; and developing visual learning materials, interactive modules, presentations, and multimedia content for educational purposes.

Available to hire

In my previous roles, I have worked for organizations with diverse portfolios: spirituality, media, cultural heritage and beauty products. I have collaborated with senior leadership, diverse teams, freelancers, illustrators, designers, and developers on various projects revolving around publishing, (digital) marketing, promotion, e-commerce, graphic designing, website development and maintenance, curriculum development and LMS management.
I have developed books, games, educational aids and merchandise for diverse audiences in more than 25 world languages. I have also represented the company in various book and trade fairs across the world: China, the Europe, Africa, the UK and the Middle East.
I have successfully planned and managed social media content across multiple platforms (Instagram, Facebook, Google), focusing on audience engagement, brand consistency, and performance optimization. I have experience in creating visual and written content like posts, reels, posters, email headers and flyers, and analysing insights to improve reach and conversions.
Alongside social media, I am also quite comfortable in managing e-commerce platforms such as Amazon, Flipkart, Shopify and Bol, supporting online stores through product uploads, sliders, ads, content optimization, campaign support, and user experience improvements.
Additionally, I have demonstrated proficiency in building and optimizing online platforms on Shopify, WordPress, and Squarespace, ensuring visually appealing and technically seamless online stores that enhance user experience.
As a graphic designer, my work includes creating layouts and graphics for publications (physical/ digital); designing marketing materials such as social media posts, banners, flyers, and promotional visuals; design intuitive UX/UI elements for websites and digital products; and developing visual learning materials, interactive modules, presentations, and multimedia content for educational purposes.

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Experience Level

Language

English
Fluent
Dutch
Advanced

Work Experience

Knowledge Management Specialist at Freelancer
April 1, 2023 - Present
Knowledge Management Specialist focusing on book publishing, content development, layout coordination, quality control; LMS management; supports e-learning projects, digital marketing, e-commerce tasks, and UX/UI work for Shopify, WordPress, and Squarespace.
LMS Content Migration Assistant at RNW Media
September 1, 2024 - November 30, 2024
Migrated RNW’s inventory of 30 online learning modules and 60 standalone interactive elements from WordPress to Canvas LMS, ensuring formatting fidelity and accessibility; tested modules for functionality and usability, and resolved issues.
Training Development Intern at The Europeana Foundation
April 1, 2024 - July 31, 2024
Developed engaging instructor-led and self-paced training courses for the Europeana Academy; created instructional materials and multimedia aids; managed EdX LMS and designed MOOC analytics dashboards to report enrollment and completion trends.
Publishing Editor at Goodword Books
January 1, 2017 - March 31, 2023
Published 100+ titles including picture books, schoolbooks, board games, flash cards, and infographics in multiple languages; produced eBooks and collaborated with editors, writers, and creatives to develop marketable learning content; organized knowledge assets for easy retrieval.
Digital Media Specialist at Mooiziel Natural Cosmetics
January 1, 2025 - Present
Developed digital marketing campaigns, content creation, social media management, and analytics; created engaging digital content; researched trends and audience behavior; designed brand assets; managed UX/UI for websites on WordPress and Shopify; assisted with e-commerce tasks including catalog setup and platform upkeep (including Bol.com).
Digital Publishing & Communications Specialist at Goodword Books
January 1, 2017 - March 31, 2023
Published eBooks on Kobo, Apple iTunes, Kindle, Google Books, and Internet Archive; collaborated with editors, writers, creatives and freelancers to develop content and school curriculum into marketable products; organized and reused knowledge assets; created age-appropriate learning content and multimedia modules; developed scripts, teacher guides, workbooks, and learner handouts; ensured accessibility and inclusivity; represented the company at international book fairs.

Education

MASTER OF ARTS – MEDIA STUDIES / DIGITAL LITERACY at University of Groningen | Netherlands
January 11, 2030 - December 23, 2025
RESEARCH MASTER – RELIGIOUS DIVERSITY (ERASMUS PLUS ) at University of Groningen, NL | University of Córdoba, ESP
January 11, 2030 - December 23, 2025
MASTER OF ARTS – MEDIA STUDIES / DIGITAL LITERACY at University of Groningen | Netherlands
January 11, 2030 - December 23, 2025
How to Create an Online Course at University of Edinburgh
January 11, 2030 - December 23, 2025
Master of Arts – Media Studies / Digital Literacy at University of Groningen
January 11, 2030 - March 27, 2026
Research Master – Religious Diversity (ERASMUS Plus) at University of Groningen / University of Córdoba
January 11, 2030 - March 27, 2026

Qualifications

HubSpot Digital Marketing
January 11, 2030 - March 27, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other, Retail