Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Andrés Felipe Mateus Amaya, a Creative Director and Senior Designer with 7+ years of experience leading U=/UX, brand systems, and motion design. I’ve designed and managed scalable digital experiences for 20+ North American university websites, partnering with cross-functional U.S. and U.K. teams to keep visual consistency, improve user engagement, and strengthen brand identity across web and campaign ecosystems. I also bring a strong creative leadership background from delivering documented business impact—$237,865 USD over 18 months at Merck Sharp & Dohme (Private Vaccines BU)—through digital campaigns, design improvements, and motion-first storytelling. I’m currently advancing my focus through a Master’s in Strategic Marketing and Digital Communications (AI business emphasis), while actively integrating generative AI and advanced prompting into my workflow to accelerate ideation and scale content production.…I’m Andrés Felipe Mateus Amaya, a Creative Director and Senior Designer with 7+ years of experience leading U=/UX, brand systems, and motion design. I’ve designed and managed scalable digital experiences for 20+ North American university websites, partnering with cross-functional U.S. and U.K. teams to keep visual consistency, improve user engagement, and strengthen brand identity across web and campaign ecosystems. I also bring a strong creative leadership background from delivering documented business impact—$237,865 USD over 18 months at Merck Sharp & Dohme (Private Vaccines BU)—through digital campaigns, design improvements, and motion-first storytelling. I’m currently advancing my focus through a Master’s in Strategic Marketing and Digital Communications (AI business emphasis), while actively integrating generative AI and advanced prompting into my workflow to accelerate ideation and scale content production.

Andrés Felipe Mateus Amaya

Video Editor, Art Director, Brand Designer, +6





I’m Andrés Felipe Mateus Amaya, a Creative Director and Senior Designer with 7+ years of experience leading U=/UX, brand systems, and motion design. I’ve designed and managed scalable digital experiences for 20+ North American university websites, partnering with cross-functional U.S. and U.K. teams to keep visual consistency, improve user engagement, and strengthen brand identity across web and campaign ecosystems. I also bring a strong creative leadership background from delivering documented business impact—$237,865 USD over 18 months at Merck Sharp & Dohme (Private Vaccines BU)—through digital campaigns, design improvements, and motion-first storytelling. I’m currently advancing my focus through a Master’s in Strategic Marketing and Digital Communications (AI business emphasis), while actively integrating generative AI and advanced prompting into my workflow to accelerate ideation and scale content production.…I’m Andrés Felipe Mateus Amaya, a Creative Director and Senior Designer with 7+ years of experience leading U=/UX, brand systems, and motion design. I’ve designed and managed scalable digital experiences for 20+ North American university websites, partnering with cross-functional U.S. and U.K. teams to keep visual consistency, improve user engagement, and strengthen brand identity across web and campaign ecosystems. I also bring a strong creative leadership background from delivering documented business impact—$237,865 USD over 18 months at Merck Sharp & Dohme (Private Vaccines BU)—through digital campaigns, design improvements, and motion-first storytelling. I’m currently advancing my focus through a Master’s in Strategic Marketing and Digital Communications (AI business emphasis), while actively integrating generative AI and advanced prompting into my workflow to accelerate ideation and scale content production.

Available to hire

I’m Andrés Felipe Mateus Amaya, a Creative Director and Senior Designer with 7+ years of experience leading U=/UX, brand systems, and motion design. I’ve designed and managed scalable digital experiences for 20+ North American university websites, partnering with cross-functional U.S. and U.K. teams to keep visual consistency, improve user engagement, and strengthen brand identity across web and campaign ecosystems.

I also bring a strong creative leadership background from delivering documented business impact—$237,865 USD over 18 months at Merck Sharp & Dohme (Private Vaccines BU)—through digital campaigns, design improvements, and motion-first storytelling. I’m currently advancing my focus through a Master’s in Strategic Marketing and Digital Communications (AI business emphasis), while actively integrating generative AI and advanced prompting into my workflow to accelerate ideation and scale content production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

UX/UI Digital Designer (North America) / Head of Digital Design at INTO University Partnerships — Emapta (BPO)

February 1, 2025 - Present

Lead the design and ongoing management of 20+ North American university websites, maintaining scalable UX/UI systems, visual consistency, and high-performance digital experiences. Partner with cross-functional U.S. and U.K. teams to optimize web design, user engagement, and digital branding. Develop branding initiatives for 20 institutions, delivering cohesive, scalable design solutions aligned with global marketing goals.

Head of Digital Design at INTO University Partnerships - Emapta (BPO)

February 1, 2025 - Present

Oversaw motion-first brand storytelling, UI-based visual systems, and interactive marketing assets, optimizing creative workflows and audiovisual production. Directed pre-production, UI execution, and post-production, ensuring a high-quality, scalable digital experience across web, social, and product campaigns. Developed brand campaigns, immersive UI strategies, and content marketing initiatives, leading cross-platform design execution, storytelling techniques, and user engagement strategies. Scaled operations from 4 to 15 team members, implementing design principles and creative workflows for SMBs. Designed 3D-modeled store environments, interactive digital branding elements, and UI interfaces, ensuring a seamless brand presence across physical and online retail spaces.

Lead Graphic Designer — Digital Marketing at Merck Sharp & Dohme, LLC. | Private Vaccines BU (COEC)

February 1, 2023 - October 1, 2024

Delivered $237,865 USD (981M COP) in documented business impact over 18 months through digital campaigns, UX/UI improvements, and motion design strategies. Led visual strategy, UX/UI, motion graphics, and branding for global campaigns, events, and digital platforms with cross-functional teams. Oversaw motion-first brand storytelling and scalable, AI-enabled visual systems; directed pre-production through post-production across web, social, and product campaigns.

Business Lead Graphic Designer - Digital Marketing at Merck Sharp & Dohme, LLC.

February 1, 2023 - October 1, 2024

Oversaw digital marketing design for private vaccines BU COEC; led UI-based visual systems, brand campaigns, and content production; collaborated with cross-functional teams to deliver scalable digital experiences. Developed and executed branding initiatives for digital channels and campaigns, contributing to measurable business impact through optimized UI/UX and motion design workflows.

Postproduction Director at OptionOne Builders, LLC.

January 1, 2021 - August 1, 2024

Led postproduction process for video content, UI assets, and motion-first branding campaigns; directed pre-production and post-production to ensure high-quality, scalable digital experiences across web, social, and product campaigns. Scaled creative team from 4 to 15 members and improved workflows, resulting in more efficient production pipelines.

Graphic Designer — Print Collateral, Editorial at REDEX

March 1, 2020 - March 1, 2021

Created print collateral and editorial design assets to support brand storytelling and marketing communication.

Graphic Designer at REDEX

March 1, 2020 - March 1, 2021

Created print collateral, editorial materials, and branding assets; produced packaging and digital visuals that aligned with brand identity across campaigns.

Graphic Designer at Villa Molina Coffee

February 1, 2018 - February 1, 2019

Produced branding materials for a selected coffee brand, including visual identity, packaging, and production processes; collaborated on cross-media campaigns.

Graphic Designer — Production Processes at Villa Molina Coffee (Selected Coffee Brand)

January 1, 2018 - February 1, 2019

Supported graphic design for production processes and brand-related creative work for a coffee brand.

Graphic Designer / 3D Design (Freelance) at F=GARO

January 1, 2018 - January 1, 2025

Produced packaging and motion-enhanced product visuals and helped create interactive retail experiences that reinforced brand storytelling, consumer engagement, and digital presence.

Founder at CURIUS Marketing | Marketing Agency

January 1, 2018 - April 30, 2020

Founded and scaled a creative agency from 4 to 15 team members, delivering branding, content marketing, and immersive design solutions for SMBs. Developed brand campaigns, immersive UX strategies, and content marketing initiatives, leading cross-platform design execution, storytelling, and user engagement.

Freelance Graphic Designer at FIGARO

January 1, 2018 - Present

Freelance design work focusing on packaging, motion graphics, and interactive retail experiences to reinforce brand storytelling and digital presence.

Founder at CURIUS Marketing

January 1, 2018 - April 1, 2020

Founded and led a marketing agency, delivering branding, packaging, and digital marketing services; built cross-functional teams and scalable design workflows for SMBs.