Matheus de Souza Giacomin
I’m Matheus de Souza Giacomin, a graphic and brand designer with about 6 years of experience combining branding, product design thinking, and creative direction into visual systems that scale.
About
I’m Matheus de Souza Giacomin, a graphic and brand designer with about 6 years of experience combining branding, product design thinking, and creative direction into visual systems that scale. I help teams translate business goals into clear identities and production-ready assets—whether that’s building brand guidelines, designing campaign materials, or creating end-to-end visual ecosystems across digital and print.
Recently, I’ve leaned heavily on generative AI (Claud/Claude Design, ChatGPT, Gemini, Firefly) to speed up creative workflows and build reusable design assets, prompts, and templating systems. From an institutional podcast identity that supported ~10% acquisition-driven leads to an AI-assisted template approach that reduced production time by ~40%, I focus on consistency, speed, and measurable outcomes while keeping the process collaborative and practical.
- 7 years' experience
- Joined October 2026
Skills· 13
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
Work experience· 7 roles
Created and led visual identity work for an institutional podcast that became an acquisition channel (~10% of company leads). Implemented a templated production system that standardized workflows and reduced material production time by ~40%. Developed AI-assisted production systems (Claude Design) for social media assets, presentations, and pitch decks, adopted by the entire team to ensure visual consistency and delivery speed. Built reusable AI assets such as custom prompts and PDF design guides tailored to deliverable types, improving standardization and quality at scale. Performed in-depth analysis and market research using AI tools (Claude, ChatGPT, Gemini, Firefly) to support brand and communication strategy. Owned visual production across digital and printed event materials (visual identity, banners, invitations, corporate presentations, and instructional materials).
Developed scalable design systems and brand guidelines to maintain consistency across all brand touchpoints. Owned internal and external marketing development and maintenance across YouTube, Spotify, partners’ pages, and the company/partners’ LinkedIn and Instagram. Developed websites and landing pages on WordPress integrated with the digital campaign strategy focused on lead generation.
Contributed to the creation and maintenance of company visual production for events and marketing, supporting brand identity development across digital assets and printed materials. Assisted in designing banners, invitations, corporate presentation materials, and instructional content for PowerPoint talks.
Education
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