Matheus Lima Vasconcelos
Hi, I’m Matheus Lima Vasconcelos—I'm a direct response video editor focused on UGC-style creatives, Meta Ads, and AI-assisted video production.
About
Hi, I’m Matheus Lima Vasconcelos—I’m a direct response video editor focused on UGC-style creatives, Meta Ads, and AI-assisted video production. I love turning ideas into high-performing short-form ads by crafting strong hooks, pacing edits, clear captions, and visual storytelling that keeps viewers engaged.
In my recent work, I edit and produce paid social videos for Meta campaigns using CapCut, Canva, and AI-assisted tools—often combining AI-generated footage, avatars, and voiceovers with rapid creative testing. Whether it’s product demos, testimonials, or multiple variations for optimization, I’m always aiming to make the message land quickly and drive results.
- 1 year's experience
- Joined September 2026
Skills· 4
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience
Edited direct response video ads for Meta, creating UGC-style and AI-assisted creatives. Worked with AI-generated footage, avatars, voiceovers, and supporting visual assets to produce mobile-first paid social content. Developed multiple creative variations based on concepts and feedback, with a strong focus on hooks, pacing, captions, storytelling, and viewer retention.
Created direct response and UGC-style ads for e-commerce and digital products. Edited product demonstrations and testimonials for paid social campaigns, producing multiple hook angles and creative variations for testing. Adapted videos for mobile-first platforms and used AI tools to support video and visual asset creation.
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