I’m a performance-driven Marketing Communications and Digital Marketing professional with experience leading content strategy, social media, global webinar programs, and marketing automation for a B2B semiconductor software company. I bring a strong background in Salesforce/Pardot, video production, KPI reporting, and cross-functional collaboration with engineering, PR, legal, and international teams.
My data-driven approach uses first-party data integration and campaign optimization to move beyond standard media KPIs. I have led end-to-end global initiatives, grown social audiences, and developed geo-targeted workflows to support global product marketing and demand generation initiatives.
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