Senior Social Media Manager at Dermapenworld

Leading global digital channels and social media strategy, with creative campaign execution for DermapenWorld and Dp Dermaceuticals across international B2B and B2C markets. Achievements: - Manage global social media strategy across Instagram, TikTok, YouTube, LinkedIn and Facebook, aligning audience targeting, content formats and storytelling. - Lead creative collaboration with domestic and international distributors, agencies, creators and production partners to develop campaign-specific assets tailored to regional priorities, product launches and professional skincare audiences. - Oversee monthly content capture initiatives, including product shoots, campaign production, educational content, event coverage and on-site filming, strengthening the brands' global visual identity and digital presence. - Develop and manage social, creative and campaign briefs for seasonal campaigns. - Coordinate global content workflows and approval processes to ensure brand consistency, timely delivery and market relevance across international distributors, clinics and partners. - Act as a central point of contact for social media strategy and creative execution.

Marketing Manager at DENTAL GROUP (Dental 99, Dental Lounge & The Sydney Implant Institute)

Led strategic marketing initiatives and digital transformation for one of Australia’s fastest-growing dental groups, managing three brands under a single umbrella. Rebranded and repositioned premium dental brands across physical and digital touchpoints; built a full-service marketing department with a A$1.2M media budget; increased premium treatment bookings by 20% via paid media, SEO, and content funnels; grew Instagram followers 4x and reduced lead acquisition costs by 20%; collaborated cross-functionally with sales and operations to align brand strategy with the customer journey; led social media and influencer strategies to position the group as Sydney’s top-tier dental provider.

Brand Manager at ICMEC (International Centre for Missing & Exploited Children)

Own end-to-end brand and communications strategy for the non-profit in the child protection space. Built brand guidelines and a digital membership platform for global stakeholder access.

Marketing Manager at Grupo Gitano

Managed multi-location marketing strategy for an international hospitality brand across Tulum, New York, and Miami venues. Launched marketing campaigns across three international venues, growing bookings by 20%. Developed brand cohesion across locations while tailoring campaigns to local market trends. Partnered with chefs and influencers to drive experiential activations and media exposure. Oversaw KPIs and ROI across digital, events, and partner channels.

Social Media Manager at Azulik

Directed social media strategy for a luxury eco-resort and cultural center with a global following. Scaled Instagram from 1.5M to 2M followers through curated content and campaigns; developed unified brand standards across 12 business units.

Brand Designer at Buenos Aires Metro

Comprehensive brand identity and signage system redesign for Buenos Aires public transportation network; redesigned signage; improved user flow and brand clarity; established design standards and guidelines for future system expansions.