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I’m Matias Rodriguez, a creative and strategic marketing leader with a passion for transforming brand experiences in health care and hospitality. With a flair for storytelling and design thinking, I’ve helped brands grow their audiences and deepen customer loyalty, boosting acquisitions by 20% and cutting lead costs by 30%.\n\nFrom Sydney to Mexico, I bring a global perspective and a creative pulse that bridges data with emotion, crafting integrated campaigns that resonate across cultures and channels.…I’m Matias Rodriguez, a creative and strategic marketing leader with a passion for transforming brand experiences in health care and hospitality. With a flair for storytelling and design thinking, I’ve helped brands grow their audiences and deepen customer loyalty, boosting acquisitions by 20% and cutting lead costs by 30%.\n\nFrom Sydney to Mexico, I bring a global perspective and a creative pulse that bridges data with emotion, crafting integrated campaigns that resonate across cultures and channels.

Matias

Brand Designer, Graphic Designer, Creative Director, +5

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I’m Matias Rodriguez, a creative and strategic marketing leader with a passion for transforming brand experiences in health care and hospitality. With a flair for storytelling and design thinking, I’ve helped brands grow their audiences and deepen customer loyalty, boosting acquisitions by 20% and cutting lead costs by 30%.\n\nFrom Sydney to Mexico, I bring a global perspective and a creative pulse that bridges data with emotion, crafting integrated campaigns that resonate across cultures and channels.…I’m Matias Rodriguez, a creative and strategic marketing leader with a passion for transforming brand experiences in health care and hospitality. With a flair for storytelling and design thinking, I’ve helped brands grow their audiences and deepen customer loyalty, boosting acquisitions by 20% and cutting lead costs by 30%.\n\nFrom Sydney to Mexico, I bring a global perspective and a creative pulse that bridges data with emotion, crafting integrated campaigns that resonate across cultures and channels.

Available to hire

I’m Matias Rodriguez, a creative and strategic marketing leader with a passion for transforming brand experiences in health care and hospitality. With a flair for storytelling and design thinking, I’ve helped brands grow their audiences and deepen customer loyalty, boosting acquisitions by 20% and cutting lead costs by 30%.\n\nFrom Sydney to Mexico, I bring a global perspective and a creative pulse that bridges data with emotion, crafting integrated campaigns that resonate across cultures and channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Manager at DENTAL GROUP (Dental 99, Dental Lounge & The Sydney Implant Institute)

August 1, 2025 - October 1, 2025

Led strategic marketing initiatives and digital transformation for one of Australia’s fastest-growing dental groups, managing three brands under a single umbrella. Rebranded and repositioned premium dental brands across physical and digital touchpoints; built a full-service marketing department with a A$1.2M media budget; increased premium treatment bookings by 20% via paid media, SEO, and content funnels; grew Instagram followers 4x and reduced lead acquisition costs by 20%; collaborated cross-functionally with sales and operations to align brand strategy with the customer journey; led social media and influencer strategies to position the group as Sydney’s top-tier dental provider.

Brand Manager at ICMEC (International Centre for Missing & Exploited Children)

November 1, 2022 - October 2, 2025

Own end-to-end brand and communications strategy for the non-profit in the child protection space. Built brand guidelines and a digital membership platform for global stakeholder access.

Marketing Manager at Grupo Gitano

June 1, 2022 - October 2, 2025

Managed multi-location marketing strategy for an international hospitality brand across Tulum, New York, and Miami venues. Launched marketing campaigns across three international venues, growing bookings by 20%. Developed brand cohesion across locations while tailoring campaigns to local market trends. Partnered with chefs and influencers to drive experiential activations and media exposure. Oversaw KPIs and ROI across digital, events, and partner channels.

Social Media Manager at Azulik

March 1, 2021 - October 2, 2025

Directed social media strategy for a luxury eco-resort and cultural center with a global following. Scaled Instagram from 1.5M to 2M followers through curated content and campaigns; developed unified brand standards across 12 business units.

Marketing & Communications Manager at Urban Infrastructure Secretary - Ministry of Interior & Public Affairs

June 1, 2017 - February 29, 2020

Led government infrastructure communications; created 40+ provincial brand identities and streamlined information flow between government departments, digital media, and public stakeholders.

Brand Designer at Buenos Aires Metro

June 1, 2017 - October 2, 2025

Comprehensive brand identity and signage system redesign for Buenos Aires public transportation network; redesigned signage; improved user flow and brand clarity; established design standards and guidelines for future system expansions.