Matias

Leading global digital channels and social media strategy, with creative campaign execution for DermapenWorld and Dp Dermaceuticals across international B2B and B2C markets. Achievements: - Manage global social media strategy across Instagram, TikTok, YouTube, LinkedIn and Facebook, aligning audience targeting, content formats and storytelling. - Lead creative collaboration with domestic and international distributors, agencies, creators and production partners to develop campaign-specific assets tailored to regional priorities, product launches and professional skincare audiences. - Oversee monthly content capture initiatives, including product shoots, campaign production, educational content, event coverage and on-site filming, strengthening the brands' global visual identity and digital presence. - Develop and manage social, creative and campaign briefs for seasonal campaigns. - Coordinate global content workflows and approval processes to ensure brand consistency, timely delivery and market relevance across international distributors, clinics and partners. - Act as a central point of contact for social media strategy and creative execution.

Led strategic marketing initiatives and digital transformation for one of Australia’s fastest-growing dental groups, managing three brands under a single umbrella. Rebranded and repositioned premium dental brands across physical and digital touchpoints; built a full-service marketing department with a A$1.2M media budget; increased premium treatment bookings by 20% via paid media, SEO, and content funnels; grew Instagram followers 4x and reduced lead acquisition costs by 20%; collaborated cross-functionally with sales and operations to align brand strategy with the customer journey; led social media and influencer strategies to position the group as Sydney’s top-tier dental provider.

Own end-to-end brand and communications strategy for the non-profit in the child protection space. Built brand guidelines and a digital membership platform for global stakeholder access.