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I’m Muhammad Atif, a data and analytics professional with 9+ years of experience engineering scalable data pipelines, designing intuitive BI solutions, and leading cross‑functional analytics initiatives. I specialize in transforming complex operational data into reliable, high‑quality models using Python, SQL, Power BI, Azure Data Factory, and cloud‑based ETL frameworks. My work bridges technical execution and strategic decision‑making—delivering automated, performance‑optimized reporting systems while guiding teams toward stronger data literacy and user‑driven analytics. I focus on building solutions that are scalable, accurate, and aligned with real business needs, enabling organizations to make faster, smarter, and more impactful decisions.…I’m Muhammad Atif, a data and analytics professional with 9+ years of experience engineering scalable data pipelines, designing intuitive BI solutions, and leading cross‑functional analytics initiatives. I specialize in transforming complex operational data into reliable, high‑quality models using Python, SQL, Power BI, Azure Data Factory, and cloud‑based ETL frameworks. My work bridges technical execution and strategic decision‑making—delivering automated, performance‑optimized reporting systems while guiding teams toward stronger data literacy and user‑driven analytics. I focus on building solutions that are scalable, accurate, and aligned with real business needs, enabling organizations to make faster, smarter, and more impactful decisions.

Muhammad Atif

Data Analyst, Data Scientist, Data Visualizer, +2

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I’m Muhammad Atif, a data and analytics professional with 9+ years of experience engineering scalable data pipelines, designing intuitive BI solutions, and leading cross‑functional analytics initiatives. I specialize in transforming complex operational data into reliable, high‑quality models using Python, SQL, Power BI, Azure Data Factory, and cloud‑based ETL frameworks. My work bridges technical execution and strategic decision‑making—delivering automated, performance‑optimized reporting systems while guiding teams toward stronger data literacy and user‑driven analytics. I focus on building solutions that are scalable, accurate, and aligned with real business needs, enabling organizations to make faster, smarter, and more impactful decisions.…I’m Muhammad Atif, a data and analytics professional with 9+ years of experience engineering scalable data pipelines, designing intuitive BI solutions, and leading cross‑functional analytics initiatives. I specialize in transforming complex operational data into reliable, high‑quality models using Python, SQL, Power BI, Azure Data Factory, and cloud‑based ETL frameworks. My work bridges technical execution and strategic decision‑making—delivering automated, performance‑optimized reporting systems while guiding teams toward stronger data literacy and user‑driven analytics. I focus on building solutions that are scalable, accurate, and aligned with real business needs, enabling organizations to make faster, smarter, and more impactful decisions.

Available to hire

I’m Muhammad Atif, a data and analytics professional with 9+ years of experience engineering scalable data pipelines, designing intuitive BI solutions, and leading cross‑functional analytics initiatives. I specialize in transforming complex operational data into reliable, high‑quality models using Python, SQL, Power BI, Azure Data Factory, and cloud‑based ETL frameworks.
My work bridges technical execution and strategic decision‑making—delivering automated, performance‑optimized reporting systems while guiding teams toward stronger data literacy and user‑driven analytics. I focus on building solutions that are scalable, accurate, and aligned with real business needs, enabling organizations to make faster, smarter, and more impactful decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Systems/ BI Analyst at Canada Post

April 1, 2023 - Present

Designed and maintained Power BI dashboards across Training, Finance, H&S, Fleet, Inventory, and Maintenance to deliver actionable insights for managers and executives nationwide. Built a scalable Geotab telematics ETL pipeline using Python and SQL, integrating API ingestion into One Lake and optimizing SQL Server on Linux for performance and reliability. Developed advanced data models, DAX measures, and performance-tuned reports to improve analytical accuracy and refresh efficiency. Created automated ETL workflows connecting SQL Server, SharePoint, Geotab, and APIs to ensure seamless data refreshes across 15+ operational sites. Translated business requirements into technical specs, authored user stories and wireframes, and standardized BI processes across national teams. Migrated legacy Access systems to cloud-based solutions, improving data accessibility and reducing maintenance. Delivered training and documentation to enhance data literacy and support self-service BI adoption.

Business Analyst at Aedo AI

July 1, 2022 - April 1, 2023

Managed 4+ multimillion-dollar enterprise accounts, driving strategic planning and delivery across 12+ clients. Analyzed financial, operational, and market data to uncover new business opportunities and support executive decision-making. Converted traditional payroll macros into automated embedded payroll apps, reducing manual processes and improving accuracy. Conducted root-causes analyses and delivered insights that helped Turner Construction (NY) eliminate payroll anomalies, saving $21K per month. Led UAT by converting requirements into test scripts, coordinating testing cycles, and validating results with stakeholders. Improved QA processes by building a VBA + Power Query automation tool that reduced validation time from hours to minutes.

Data Analyst at Aedo AI

April 1, 2022 - July 1, 2022

Supported Azure Data Warehouse development by managing data pipelines (ADF), Function Apps, and Azure SQL optimizations. Built SQL views, transformed data, and delivered Power BI reports communicating technical insights to stakeholders. Improved API performance by converting offset pagination to cursor-based queries, cutting data retrieval time by up to 70%. Automated workflows with VBA and Power Query; optimized 100+ complex Excel macros for stability and performance.

Data Analyst / BA at University of Ottawa

September 1, 2020 - December 1, 2021

Built end-to-end ETL pipelines using Python and SQL for Labor Insight datasets, ensuring timely and accurate ingestion. Worked with Azure Databases and ADF pipelines to optimize cloud data processing and automation. Developed interactive Power BI dashboards for clients, translating data into clear insights for diverse audiences. Coordinated project planning, risk management, testing, and QA activities to ensure high-quality solution delivery.

Data Analyst at Lucky Energy Limited

January 1, 2017 - January 1, 2020

Complete ETL of data using SQL for evaluating, reviewing, and logging data regarding Power and tonnage trends and making amendments to make operations more energy-efficient and cost-effective. Remedying networking, programming, or operational issues regarding Building Management System for various HVAC Plant projects. Managed complete harmonic testing to identify and eliminate higher-order harmonics from the system. Detailed study of PFI (Power Factor Improvement) has strengthened my concepts for auditing power quality of energy systems.