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I'm a Digital Marketing Specialist with experience across different industries and sectors - working on organic social, content strategy, and paid advertising across Meta and Google Ads. I'm naturally curious about everything - people, cultures, how businesses work. I think that's what got me into marketing. I focus on understanding the business first. What it sells, who buys it, what drives them to act. The marketing comes after. I've built that experience across different countries and cultures, which shaped the way I see things.…I'm a Digital Marketing Specialist with experience across different industries and sectors - working on organic social, content strategy, and paid advertising across Meta and Google Ads. I'm naturally curious about everything - people, cultures, how businesses work. I think that's what got me into marketing. I focus on understanding the business first. What it sells, who buys it, what drives them to act. The marketing comes after. I've built that experience across different countries and cultures, which shaped the way I see things.

Matija Bakic

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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I'm a Digital Marketing Specialist with experience across different industries and sectors - working on organic social, content strategy, and paid advertising across Meta and Google Ads. I'm naturally curious about everything - people, cultures, how businesses work. I think that's what got me into marketing. I focus on understanding the business first. What it sells, who buys it, what drives them to act. The marketing comes after. I've built that experience across different countries and cultures, which shaped the way I see things.…I'm a Digital Marketing Specialist with experience across different industries and sectors - working on organic social, content strategy, and paid advertising across Meta and Google Ads. I'm naturally curious about everything - people, cultures, how businesses work. I think that's what got me into marketing. I focus on understanding the business first. What it sells, who buys it, what drives them to act. The marketing comes after. I've built that experience across different countries and cultures, which shaped the way I see things.

Available to hire

I’m a Digital Marketing Specialist with experience across different industries and sectors - working on organic social, content strategy, and paid advertising across Meta and Google Ads.

I’m naturally curious about everything - people, cultures, how businesses work. I think that’s what got me into marketing.

I focus on understanding the business first. What it sells, who buys it, what drives them to act. The marketing comes after.

I’ve built that experience across different countries and cultures, which shaped the way I see things.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Beginner

Polish

Beginner

Bosnian

Fluent

Work Experience

Digital Marketing Specialist (Freelance) at BIT SYSTEM, Bydgoszcz, Poland

April 1, 2026 - Present

Developed a full digital marketing strategy for an international cultural event project, covering organic social, paid social funnel architecture, and LinkedIn B2B positioning; designed a three-stage paid social funnel (awareness, traffic, retargeting) with defined audience segments, creative direction, and conversion tracking setup via Meta Pixel and ticketing platform integration; created LinkedIn B2B positioning to position BIT System as an international experience facilitator targeting universities, NGOs, and institutional partners across Poland.

Digital Marketing & Communications Assistant at WSG University, Bydgoszcz, Poland

September 1, 2025 - Present

Led the concept, content structure, and visual direction of an Erasmus+ microsite for the new WSG University; supported Meta Ads student recruitment campaigns, contributing to creative production and performance analysis across campaigns that reached 430,000+ people at a CPC of 0.02 zł; created Instagram Reels and visual assets for student-facing recruitment campaigns; coordinated Blended Intensive Programs and International Week promotional activities across winter and summer semesters.

Digital Marketing Specialist at VP TRADE, Podgorica, Montenegro

March 1, 2024 - June 1, 2024

Built B2C social media presence from scratch for a Montenegrin e-commerce wholesaler, growing Instagram reach to 65,700 and generating 20,300 link clicks over 4 months across 149 published posts; developed and executed content strategy across Instagram and Facebook, producing Reels, carousels, and product-focused posts while applying a structured performance testing framework to scale top-performing content; tracked saves, link clicks, and profile visits as purchase-intent signals; identified key audience insights through post-level analytics and accelerated follower growth via giveaways and partner collaborations.

Teaching Assistant & Programme Coordinator at University of Donja Gorica, Podgorica, Montenegro

September 1, 2022 - October 1, 2023

Planned and executed marketing activities for the university business incubator Entrepreneurial Nest, promoting entrepreneurship and youth engagement events; coordinated events focusing on entrepreneurship and youth engagement; supported delivery of 'Entrepreneurship and Innovation' and 'Psycho-Philosophy of Business' courses and advised student groups on project development; managed operational coordination of the Applied Bachelor program in Entrepreneurship, Management, and Business, overseeing scheduling, curriculum planning, and examination timelines.