Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Matija Zlatarek, a Growth Lead based in Croatia. I partner with cybersecurity, SaaS, and e-commerce teams to design and execute growth programs that deliver measurable impact. With 13+ years of building full-funnel acquisition and retention, I combine rigorous analytics, structured experimentation, and practical AI to drive revenue growth and increase lifetime value. I enjoy leading cross-functional teams and guiding long-term partnerships with clients.…Hi, I’m Matija Zlatarek, a Growth Lead based in Croatia. I partner with cybersecurity, SaaS, and e-commerce teams to design and execute growth programs that deliver measurable impact. With 13+ years of building full-funnel acquisition and retention, I combine rigorous analytics, structured experimentation, and practical AI to drive revenue growth and increase lifetime value. I enjoy leading cross-functional teams and guiding long-term partnerships with clients.

Matija Zlatarek

Growth Marketer, Product Marketer, Marketing Strategist, +6





Hi, I’m Matija Zlatarek, a Growth Lead based in Croatia. I partner with cybersecurity, SaaS, and e-commerce teams to design and execute growth programs that deliver measurable impact. With 13+ years of building full-funnel acquisition and retention, I combine rigorous analytics, structured experimentation, and practical AI to drive revenue growth and increase lifetime value. I enjoy leading cross-functional teams and guiding long-term partnerships with clients.…Hi, I’m Matija Zlatarek, a Growth Lead based in Croatia. I partner with cybersecurity, SaaS, and e-commerce teams to design and execute growth programs that deliver measurable impact. With 13+ years of building full-funnel acquisition and retention, I combine rigorous analytics, structured experimentation, and practical AI to drive revenue growth and increase lifetime value. I enjoy leading cross-functional teams and guiding long-term partnerships with clients.

Available to hire

Hi, I’m Matija Zlatarek, a Growth Lead based in Croatia. I partner with cybersecurity, SaaS, and e-commerce teams to design and execute growth programs that deliver measurable impact.

With 13+ years of building full-funnel acquisition and retention, I combine rigorous analytics, structured experimentation, and practical AI to drive revenue growth and increase lifetime value. I enjoy leading cross-functional teams and guiding long-term partnerships with clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Croatian

Fluent

English

Fluent

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Founder and CEO at Cup of Waves, Self-Employed

July 1, 2015 - Present

Built and led an independent digital growth consultancy delivering measurable business impact for cybersecurity, SaaS, and e-commerce. Responsibilities included business development via LinkedIn, Upwork, and direct outreach; client management; project leadership; growth strategy; and day-to-day operations to sustain profitability and reputation.

Growth Marketing Manager at Cup of Waves, Remote

January 1, 2020 - September 17, 2025

Designed and built hundreds of landing pages to support paid and organic acquisition. Integrated campaigns (PPC, SEO, paid social, email) delivering strong ROAS and higher lead quality. Implemented automated lead nurturing and customer retention funnels that increased lifetime value. Designed dashboards and frameworks to prioritize growth experiments.

Conversion Rate Optimization Manager at Cup of Waves, Remote

February 1, 2022 - Present

Led holistic CRO: audits, behavioral analysis (Hotjar, MS Clarity), test roadmaps, and implementation. Performed GA4 & Shopify analytics data analysis and built e-commerce data layer and GTM event tracking. Ran hundreds of A/B & multivariate tests on home, product pages, checkout, and landing pages. Aligned CRO with acquisition and retention to convert visitors into measurable revenue.

Product Marketing Manager at e Biz, Croatia

June 1, 2015 - September 17, 2025

Owned positioning, messaging, and GTM for B2B SaaS launch. Created two websites and sales materials that increased demo requests and shortened sales cycles. Defined pricing and packaging recommendations and ran customer interviews to prioritize roadmap features and improve onboarding. Set GTM KPIs and dashboards to measure launch performance and iterate post-launch messaging. Built sales enablement (playbooks, demo scripts) and coordinated cross-functional launches to drive adoption and early revenue.

Digital Marketing Specialist at Zimo Digital, Croatia

March 1, 2013 - September 17, 2025

Launched content & SEO strategy that grew organic traffic by 40% in six months. Executed targeted social and paid campaigns that increased engagement by 60% and generated qualified leads. Implemented editorial processes and analytics reporting to scale content production, measure ROI, and support grant/pitch materials. Created investor/grant materials and pitch content contributing to early-stage funding.

Digital Marketing Specialist at Experts Five, Croatia

March 1, 2013 - September 17, 2025

Lau nched a content & SEO strategy that grew organic traffic and engagement, and executed targeted campaigns to generate leads. Implemented editorial processes and analytics to scale content production and measure ROI, supporting funding efforts.

Founder and CEO at Cup of Waves

July 1, 2015 - Present

Founded and led an independent digital growth consultancy, delivering measurable business impact for cybersecurity, SaaS, and e-commerce. Built long-term client partnerships; managed client relationships; led CRO, marketing, and product growth; designed full-funnel growth strategies; managed contracts, finances, and day-to-day operations.

Conversion Rate Optimization Manager at Cup of Waves (Remote)

February 1, 2022 - Present

Led holistic CRO: audits, behavioral analysis (Hotjar, MS Clarity), test roadmaps, and implementation. Analyzed GA4 & Shopify data, built data layer and GTM event tracking. Executed hundreds of A/B & multivariate tests on homepage, product pages, checkout, and landing pages. Aligned CRO with acquisition and retention to convert lift into measurable revenue.

Email Marketing Lead at ExpressVPN (Remote)

January 1, 2022 - September 17, 2025

Rebuilt lifecycle and business development funnels; introduced scalable personalization and A/B testing frameworks.