Fashion Design & Marketing graduate specialising in illustration, print design and visual storytelling. Creates original commercial concepts inspired by nature, travel, heritage and narrative, transforming sketchbook ideas into considered prints, repeat patterns and finished visual outcomes. Experienced in product development, garment sampling and seasonal research, with strong studio and content skills including styling, photography support and day-to-day operations. Also leads creative development and brand/product experience from concept through to sale.…

Matilda Jansen

Fashion Design & Marketing graduate specialising in illustration, print design and visual storytelling. Creates original commercial concepts inspired by nature, travel, heritage and narrative, transforming sketchbook ideas into considered prints, repeat patterns and finished visual outcomes. Experienced in product development, garment sampling and seasonal research, with strong studio and content skills including styling, photography support and day-to-day operations. Also leads creative development and brand/product experience from concept through to sale.…

Available to hire

Fashion Design & Marketing graduate specialising in illustration, print design and visual storytelling. Creates original commercial concepts inspired by nature, travel, heritage and narrative, transforming sketchbook ideas into considered prints, repeat patterns and finished visual outcomes.

Experienced in product development, garment sampling and seasonal research, with strong studio and content skills including styling, photography support and day-to-day operations. Also leads creative development and brand/product experience from concept through to sale.

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Work Experience

FOUNDER & CREATIVE LEAD at DEAR BETTY
May 1, 2024 - Present
Founded and developed a sustainable fashion brand using upcycled vintage fabrics. Created original prints, branding and customer experiences from concept to sale.
FASHION INTERN at LISA BARRON - AUSTRALIA
January 20, 2024 - July 15, 2024
Assisted with garment development, fittings and sampling. Supported studio organisation and production processes. Gained experience in sustainable small-scale fashion production through trend-led research.
FASHION INTERN at TOM'S TRUNKS
January 15, 2024 - June 15, 2024
Assisted with product development, garment sampling and seasonal research. Supported photoshoots, styling, content creation and day-to-day studio operations.
FASHION PROGRAMME LEAD at PALI ADVENTURES
May 10, 2023 - August 20, 2026
Delivered fashion-based workshops and creative activities. Managed groups of young people in a fast-paced environment. Developed leadership, organisation and presentation skills.
STUDENT REPRESNTATIVE at NORTHUMBRIA UNIVERSITY
September 20, 2022 - June 10, 2026
Represented student voices and collaborated with university staff, which encouraged strong communication Helped organise events, workshops and community initiatives.
HEAD OF FASHION at NORTH EAST SATURDAY DESIGN CLUB
September 20, 2022 - July 15, 2024
Planned and led creative activities and supported project development for young people. Encouraged confidence, creativity and teamwork.

Education

First Class BA (Hons) Fashion Design & Marketing - 80 at Northumbria University
September 15, 2022 - May 18, 2026

Qualifications

First Class Honours
January 1, 2026 - July 23, 2026
Nominee: Surface Textile Innovation Award
January 1, 2024 - July 23, 2026
Nominee: Marketing Pitch Award
June 20, 2026 - June 20, 2026
Shortlisted for GFW 2026

Industry Experience

Media & Entertainment, Education, Retail, Consumer Goods, Manufacturing, Other
    Creative Design Process Journal

    This process journal is a collection of the sketchbooks, experiments and ideas behind my illustration work. It documents the journey from initial research and rough sketches through to composition, colour exploration and final outcomes. I enjoy combining traditional media such as pen, ink and watercolour with digital techniques to create illustrations that feel thoughtful, tactile and full of character. Inspired by nature, travel and storytelling, this journal reflects the way I develop ideas and solve creative problems throughout each project.

    To take a closer look at my portfolio work, please view the attached link:

    https://1drv.ms/b/c/48f6531bf83dcdae/IQC7ejSNFvs3QY5vEnSL2CskAWdvbd2GXKuuLwiDxGiPSC8?e=GOvZON

    This video offers a look inside my creative process, following the development of my illustration work from initial ideas to finished outcomes. It includes sketchbook pages, research, experimentation and examples of how I refine concepts using both traditional and digital techniques. I hope it provides an insight into the way I think, create and approach visual storytelling.

    Thank you for watching!