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Results-driven Digital Marketing manager with 5+ years of experience independently managing multi-brand performance marketing at scale. Proven track record handling Rp200M+/month budgets across Meta, Google, TikTok, and eCommerce platforms—delivering ROAS >15 on marketplace and Rp8K CPL on SEM. Skilled in AI-powered marketing workflows, SEO, CRM management, and cross-functional training. Seeking a senior/manager-level role to drive measurable growth for a high-ambition brand, using data, automation, and continuous optimization.…Results-driven Digital Marketing manager with 5+ years of experience independently managing multi-brand performance marketing at scale. Proven track record handling Rp200M+/month budgets across Meta, Google, TikTok, and eCommerce platforms—delivering ROAS >15 on marketplace and Rp8K CPL on SEM. Skilled in AI-powered marketing workflows, SEO, CRM management, and cross-functional training. Seeking a senior/manager-level role to drive measurable growth for a high-ambition brand, using data, automation, and continuous optimization.

Matthias Nursalim

Digital Marketer, Performance Marketer, Marketing Analyst, +3

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Results-driven Digital Marketing manager with 5+ years of experience independently managing multi-brand performance marketing at scale. Proven track record handling Rp200M+/month budgets across Meta, Google, TikTok, and eCommerce platforms—delivering ROAS >15 on marketplace and Rp8K CPL on SEM. Skilled in AI-powered marketing workflows, SEO, CRM management, and cross-functional training. Seeking a senior/manager-level role to drive measurable growth for a high-ambition brand, using data, automation, and continuous optimization.…Results-driven Digital Marketing manager with 5+ years of experience independently managing multi-brand performance marketing at scale. Proven track record handling Rp200M+/month budgets across Meta, Google, TikTok, and eCommerce platforms—delivering ROAS >15 on marketplace and Rp8K CPL on SEM. Skilled in AI-powered marketing workflows, SEO, CRM management, and cross-functional training. Seeking a senior/manager-level role to drive measurable growth for a high-ambition brand, using data, automation, and continuous optimization.

Available to hire

Results-driven Digital Marketing manager with 5+ years of experience independently managing multi-brand performance marketing at scale. Proven track record handling Rp200M+/month budgets across Meta, Google, TikTok, and eCommerce platforms—delivering ROAS >15 on marketplace and Rp8K CPL on SEM.

Skilled in AI-powered marketing workflows, SEO, CRM management, and cross-functional training. Seeking a senior/manager-level role to drive measurable growth for a high-ambition brand, using data, automation, and continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Specialist at PT Duta Abadi Primantara

July 1, 2025 - Present

Sole digital marketing owner for 9 mattress/apparel brands (scope equivalent to a full team). Managed IDR 200M+/month performance marketing budgets across Meta Ads, Google Ads, TikTok Ads, Tokopedia, and Shopee. Achieved ROAS >15 on Tokopedia & Shopee; optimized Facebook CPA campaigns to ROAS >5; delivered IDR 8K CPL on Google SEM for B2C mattress industry. Drove eCommerce sales growth 5–10x via structured campaign strategy and flash sale execution. Built and deployed an AI chatbot agent (Silvia) for Sleep & Co using WhatsApp API (Mekari QontAct) for lead qualification and routing across Jakarta, Bali, Surabaya, and Makassar. Managed CRM and loyalty app for retention and repeat purchase strategy. Led on-page SEO for AG M Store and Sleep & Co, producing structured content and meta strategy across 20+ product categories. Pioneered AI prompt engineering for image/video creative output across the brand portfolio.

Freelance Performance Marketing Specialist at Karirimpian.id

December 1, 2024 - Present

Managed Facebook Ads sales campaigns achieving 2x ROI on ad spend. Scaled brand social media following from double digits to 1,000+ through strategic content and paid amplification.

Co-Founder & Digital Strategist at PT Asyiknya Jasa Anak Xtraordinary (AJA X Digital)

January 1, 2024 - Present

Delivered corporate training on AI & Social Media to 20+ managerial-level participants at Indonesia’s Ministry of Health Quarantine Agency (Soekarno-Hatta). Trained 15+ staff and supervisor-level participants on social media strategy and KOL management. Achieved Rp13K CPL for an international travel industry client via optimized Meta Ads campaigns. Published 17 SEO articles contributing to 659% organic traffic growth (from 367 to 2,787 monthly visitors).

Co-Founder & Digital Strategist (AJA X Digital) at PT A s y i k n y a Jasa Anak Xtr a ordinary (AJA X Digital)

January 1, 2024 - Present

Delivered corporate training on AI & Social Media to 20+ managerial-level participants at Indonesia’s Ministry of Health Quarantine Agency (Soekarno-Hatta). Trained 15+ staff and supervisor-level participants on Ajinomoto’s social media strategy and KOL management. Achieved IDR 13K CPL for an international travel industry client via optimized Meta Ads campaigns. Published 17 SEO articles contributing to 659% organic traffic growth (from 367 to 2,787 monthly visitors).

Digital Media Specialist at PT Duta Abadi Primantara

November 1, 2021 - June 30, 2025

Managed digital marketing campaigns for King Koil, Serta, Florence, Tempur, Simply Bed, and OGAWA, optimizing budget allocation to maximize performance and ROI. Strengthened social media presence through high-impact digital advertising, achieving cost-effective CPC around IDR 200. Boosted brand visibility with strategic Google SEM, achieving an efficient IDR 8K CPL in the B2C mattress industry. Achieved ROAS >15 on Tokopedia and Shopee, and optimized Facebook CPA campaigns to ROAS >5. Improved eCommerce program performance by 5–10x through optimized campaign strategy and execution.

Digital Marketing Specialist at PT Duta Abadi Primantara

March 1, 2021 - November 30, 2021

Managed OGAWA’s digital campaigns on Facebook and Google Ads, achieving 2.8% CTR on Google and 1.4% CTR on Facebook. Improved SEO and website copy, scaling organic traffic to 10,000+ monthly visitors with 40.5% bounce rate. Executed influencer partnerships and 4 Instagram giveaway campaigns, driving 1,000+ engagements per campaign. Oversaw OGAWA eCommerce operations, generating IDR 600M revenue in 8 months.

Digital Content Supervisor at PT Dinamik Dwiputra Perkasa Jaya (Motoyama)

January 1, 2020 - March 31, 2021

Built video production workflows from scratch and independently produced 7–8 videos/month using Adobe Premiere Pro. Achieved 750K+ impressions, 60K+ views, and 7.2% CTR over 10 months.