With over 7 years of experience in content creation, marketing, and social media, I have developed a strong foundation in driving brand awareness and engagement. My expertise extends from video production and editing to influencer marketing and social media management, where I have built an organic audience of over 50,000 with over 20 million views. From concept development to finalization, I comprehensively understand the entire video production process and have successfully optimized video content for improved search engine rankings. In addition to my content creation and marketing background, I have a proven track record in customer success. I have excelled in technical writing, creating product education content, managing help centers, and localizing content into multiple languages. I am adept at crafting informative and engaging video tutorials to support clients and enhance their user experience. My experience as an expat living and studying in Japan has given me valuable cross-cultural insights and Japanese communication skills. I am passionate about bridging the gap between East and West through content creation, particularly in supporting small businesses and promoting cultural understanding. Through my work, I strive to educate and raise awareness about cultural differences while fostering connections and appreciation for diverse perspectives. My diverse background in content creation, marketing, social media, video production, customer success, and cross-cultural experiences positions me as a well-rounded professional capable of delivering impactful results and driving meaningful connections through content. I am searching for opportunities that encompass my content background and experience living abroad in Japan or any other cross-cultural opportunities that will allow me to learn more about different cultures.…

Martin Okamura

With over 7 years of experience in content creation, marketing, and social media, I have developed a strong foundation in driving brand awareness and engagement. My expertise extends from video production and editing to influencer marketing and social media management, where I have built an organic audience of over 50,000 with over 20 million views. From concept development to finalization, I comprehensively understand the entire video production process and have successfully optimized video content for improved search engine rankings. In addition to my content creation and marketing background, I have a proven track record in customer success. I have excelled in technical writing, creating product education content, managing help centers, and localizing content into multiple languages. I am adept at crafting informative and engaging video tutorials to support clients and enhance their user experience. My experience as an expat living and studying in Japan has given me valuable cross-cultural insights and Japanese communication skills. I am passionate about bridging the gap between East and West through content creation, particularly in supporting small businesses and promoting cultural understanding. Through my work, I strive to educate and raise awareness about cultural differences while fostering connections and appreciation for diverse perspectives. My diverse background in content creation, marketing, social media, video production, customer success, and cross-cultural experiences positions me as a well-rounded professional capable of delivering impactful results and driving meaningful connections through content. I am searching for opportunities that encompass my content background and experience living abroad in Japan or any other cross-cultural opportunities that will allow me to learn more about different cultures.…

Available to hire

With over 7 years of experience in content creation, marketing, and social media, I have developed a strong foundation in driving brand awareness and engagement. My expertise extends from video production and editing to influencer marketing and social media management, where I have built an organic audience of over 50,000 with over 20 million views. From concept development to finalization, I comprehensively understand the entire video production process and have successfully optimized video content for improved search engine rankings.

In addition to my content creation and marketing background, I have a proven track record in customer success. I have excelled in technical writing, creating product education content, managing help centers, and localizing content into multiple languages. I am adept at crafting informative and engaging video tutorials to support clients and enhance their user experience.

My experience as an expat living and studying in Japan has given me valuable cross-cultural insights and Japanese communication skills. I am passionate about bridging the gap between East and West through content creation, particularly in supporting small businesses and promoting cultural understanding. Through my work, I strive to educate and raise awareness about cultural differences while fostering connections and appreciation for diverse perspectives.

My diverse background in content creation, marketing, social media, video production, customer success, and cross-cultural experiences positions me as a well-rounded professional capable of delivering impactful results and driving meaningful connections through content. I am searching for opportunities that encompass my content background and experience living abroad in Japan or any other cross-cultural opportunities that will allow me to learn more about different cultures.

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Skills

Experience Level

Final Cut Pro X
Expert
CapCut
Expert
Branding
Expert
Canva
Expert
Web Design
Expert
SEO
Expert
2D Animation
Intermediate
3D Animation
Intermediate
Script
Intermediate
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Language

Japanese
Advanced

Work Experience

Video Content Specialist (Freelancer) at MATOKA
January 1, 2022 - Present
Video content and social media content creation for multiple clients in San Francisco.
Video Content Manager at MetaFy
May 1, 2023 - October 1, 2023
Managed and optimized video content for MetaFy’s streaming platform. Created content management systems to streamline operations and enhance efficiency. Also collaborated with the social media team as a short-form video editor.
Content Specialist (TikTok) at RefinedMD
July 1, 2023 - January 1, 2026
Video editing, graphic design, videography, script writing, and technical writing; social media management and SEO for a plastic surgery and medspa clinic. Making sure that videography and content aligned with audience through in person filming with practitioners to create educational and entertaining video content.
Customer Success and Product Education Specialist at Duda
September 29, 2016 - May 30, 2018
Redesigned 3+ white-labeled support portals, localized content into 8+ languages, and streamlined processes to support weekly product releases.
Founder, Lead Content Creator/Influencer at MATOKA
June 22, 2018 - Present
Founder of the MATOKA brand; producing, editing, and managing video content about the Japanese language and culture, bridging the gap between America and Japan. Lead video content creator and community manager to an audience of over 50,000, garnering over 35 million organic views through multiple short-form and long-form video and podcasts across TikTok, Instagram, YouTube, and other branded social media platforms. Working with both Japanese and American businesses in cross-cultural video production and marketing to appeal to a niche of different audiences.
Content Creation and Social Media Manager (Japan Content) at Japantown Task Force
December 29, 2024 - October 29, 2025
By developing new content ideas and implementing video content into the Japantown Task Force, Japantown Cultural District, and Japantenna social media channels (Instagram, Facebook, Linkedin), I increased organic reach, engagement, and following by over 200%. I identified high engaging audiences and created a mix of video and static content to promote events on Japantown-branded websites and social media. I assumed the role of on-site videographer and content director during major cultural events held by Japantown.

Education

BS Business Admininstration: Information System,s at Cal Poly, San Luis Obispo
September 16, 2011 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Gaming, Healthcare, Travel & Hospitality, Non-Profit Organization
    paper Collab & UGC Video Content - TOMOGO!

    I partnered with Tomogo! to produce high-impact UGC and collaborative video content designed to drive app downloads and tour bookings. I managed the entire project lifecycle, from scouting unique tour locations across Japan to directing, filming, and editing all assets for paid social promotions. By optimizing the content for specific traveler personas, I delivered a suite of high-conversion video ads that authentically showcased the app’s value in the Japanese tourism market.

    paper Collaboration & UGC Video Content with Mobal

    Partnered with Mobal to spearhead a strategic UGC and Collaborative video campaign for their eSIM product launch. I managed the full lifecycle of production—from creative concept and filming to high-conversion editing—specifically tailored for paid social ads. By meticulously managing the project timeline, I ensured all deliverables launched ahead of Japan’s peak Cherry Blossom season, maximizing seasonal travel demand and brand visibility.

    paper Corporate Video Producer for TD Thornton

    Partnered with TD Thornton to create a company culture video, sharing employee stories and portraying company values. I led the full production lifecycle for TD Thornton’s company culture video, managing every phase of the project, from initial scriptwriting and location scouting to directing and filming. By coaching on-camera talent to ensure natural performances and executing all post-production editing, I delivered a high-impact film that successfully humanized the brand and elevated their identity.