I have extensive experience from agency to client side, which has provided me with a deeper understanding of brand and strategic communications. Brand is everything and has the power to change peoples’ perceptions, emotions and loyalty.
I’m a hands-on creative director, from strategic thinking through to final design. Good ideas should transcend media, and i’m as comfortable developing a brand identity as i am a digital environment.
The creative process itself is what makes me tick.
I’ve worked for a broad range of businesses and institutions, from blue chip and start-up to government departments and NGOs. No matter the scale of the business, the challenges and solutions are always approached in the same methodical way.
I have the capability to use all the usual creative software to a professional level, of course, and i can navigate my way round moving image applications. I’ve worked collaboratively on large scale web projects as well as creating a raft of unique online digital environments and exciting campaigns, both here and in the U.S.
Strategy
When it comes to formulating the correct strategic outcome, I’m just as capable of working with a team of planners and marketeers, as i am alone. I’m focused on outcomes, rather than outputs, and on developing exactly the right route to success.
A logo is a mark, but a brand leaves one. Your brand is what that sells you when you’re not. It’s a fundamental expression of what you do. Breathing new life into already established brands is my specialty, preserving valuable equity and ingrained values with an open mind and a keen eye for detail.
Management
I built a creative agency from the ground up, leading brand, positioning, new business, and creative direction, along with day-to-day operations. I’ve managed teams of creatives, digital folk and account people, both in-house and in partnership, with a reputation for straight talking and a flare for inspiring my team to achieve the best results.
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Over 8 years experience as founder/creative director/owner leading several teams to deliver the right thing rather than the easy fee earner. We launched and re-invigorated brands within the B2B and B2C sectors, delivering innovative creative communications to help them grow. Working in every market from food & drink (including organic), through NGOs, to automotive and education, there was no better path to becoming a seasoned expert.
I played a pivotal role in spearheading their re-branding efforts around three years ago. Last year, i further collaborated with them on a part-time basis, dedicating three days a week for six months, to help reshape their brand identity and strategy. Working seamlessly as an integral member of their extended team, we revitalised their brand by leveraging existing strengths as a foundation.
Together, we crafted a comprehensive guide for both internal and external stake holders to adhere to, ensuring consistency and coherence in messaging. In addition to driving brand development, i also provided support for several of their clients, enhancing their communication and design capabilities.
In my capacity as a freelance consultant, i specialise in providing strategic creativity to assist companies in elevating their brand identities and communications. Over the past few years, i’ve operated independently, deeply engaging with my clients’ enterprises and tailoring bespoke solutions from robust strategic frameworks to innovative creative endeavours.
During this time, i’ve notably contributed to the establishment of a ground-breaking
electric vehicle brand for the RAC and spearheaded the brand evolution of numerous
flourishing small and medium-sized enterprises.
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