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Marketing leader with 10 years of experience across digital channels, content production, and data-driven strategy. Led high-volume content programs and creative operations while owning performance marketing and lead-generation engines for local and direct-to-consumer brands. Skilled in paid media (Google PPC, Meta, pay-per-lead), CPL optimization, budget modeling, and experimentation (A/B testing). Builds compliant content systems using AI-assisted workflows, SEO/E-E-A-T principles, and rigorous campaign briefing-to-publishing processes to scale quality and results.…Marketing leader with 10 years of experience across digital channels, content production, and data-driven strategy. Led high-volume content programs and creative operations while owning performance marketing and lead-generation engines for local and direct-to-consumer brands. Skilled in paid media (Google PPC, Meta, pay-per-lead), CPL optimization, budget modeling, and experimentation (A/B testing). Builds compliant content systems using AI-assisted workflows, SEO/E-E-A-T principles, and rigorous campaign briefing-to-publishing processes to scale quality and results.

Matt Bowers

Creative Director, Digital Marketer, Marketing Strategist, +6

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Marketing leader with 10 years of experience across digital channels, content production, and data-driven strategy. Led high-volume content programs and creative operations while owning performance marketing and lead-generation engines for local and direct-to-consumer brands. Skilled in paid media (Google PPC, Meta, pay-per-lead), CPL optimization, budget modeling, and experimentation (A/B testing). Builds compliant content systems using AI-assisted workflows, SEO/E-E-A-T principles, and rigorous campaign briefing-to-publishing processes to scale quality and results.…Marketing leader with 10 years of experience across digital channels, content production, and data-driven strategy. Led high-volume content programs and creative operations while owning performance marketing and lead-generation engines for local and direct-to-consumer brands. Skilled in paid media (Google PPC, Meta, pay-per-lead), CPL optimization, budget modeling, and experimentation (A/B testing). Builds compliant content systems using AI-assisted workflows, SEO/E-E-A-T principles, and rigorous campaign briefing-to-publishing processes to scale quality and results.

Available to hire

Marketing leader with 10 years of experience across digital channels, content production, and data-driven strategy. Led high-volume content programs and creative operations while owning performance marketing and lead-generation engines for local and direct-to-consumer brands.

Skilled in paid media (Google PPC, Meta, pay-per-lead), CPL optimization, budget modeling, and experimentation (A/B testing). Builds compliant content systems using AI-assisted workflows, SEO/E-E-A-T principles, and rigorous campaign briefing-to-publishing processes to scale quality and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Creative Director at Prometheuz

January 1, 2025 - Present

Launched a direct-to-consumer health brand end to end, including positioning, offer and bundle economics, and a data-driven catalog scored and organized into six shop categories. Ran data-driven merchandising experiments (top-50 product selection, gender-based filtering strategy, bundle testing) to maximize AOV and conversion. Built the content engine: blog program, product page copy systems, and social creative designed around SEO/E-E-A-T best practices and strict FDA/FTC health-claims compliance.

Marketing Director at Silverline Industries

January 1, 2025 - Present

Owned the full digital marketing engine for a local construction services brand, including Google PPC, Meta campaigns, pay-per-lead channels, and local SEO to generate high-ticket project leads (pool construction and full-home remodels). Rebuilt the marketing budget by tying spend to lead volume and cost targets, enabling monthly spend reviews to reduce waste and shift budget to proven channels. Developed customer research and discovery processes (structured questionnaires, persona work) to reshape targeting and messaging for a high-ticket local services buyer. Directed content creation end to end: job-site photo/video, cinematic Instagram Reels, merch, vehicle wraps, and a full website redesign—setting briefs, brand standards, and publishing cadence. Evaluated AI rendering workflows to replace traditional 3D rendering vendors, reducing per-project creative costs.

Founder & Brand Strategist at Pens & Pixels Creative

January 1, 2021 - January 1, 2025

Provided brand strategy and marketing services end to end for small business clients, from kickoff and research through creative delivery and reporting.

Administrator & Creative Operations Lead at Cornerstone Church of Knoxville

January 1, 2020 - January 1, 2025

Ran marketing and creative production for a 1,000+ person organization, producing 100+ videos, leading a full website redesign, executing brand campaigns, managing email marketing, and delivering weekly content across every channel. Grew email open rate to 76% through systematic testing and improvement of briefs, subject lines, and the production process. Built briefing, production, and approval workflows for a small creative team to reduce turnaround time while maintaining quality at volume.