Hello! I have been running YouTube channels professionally since 2009. I have worked in the automotive, professional sport and health and wellness fields for nearly 17 years now. I've ran YouTube channels for creators and professional sports leagues since January 2024 in a freelance capacity

Matt De La Rosa

Hello! I have been running YouTube channels professionally since 2009. I have worked in the automotive, professional sport and health and wellness fields for nearly 17 years now. I've ran YouTube channels for creators and professional sports leagues since January 2024 in a freelance capacity

Available to hire

Hello! I have been running YouTube channels professionally since 2009. I have worked in the automotive, professional sport and health and wellness fields for nearly 17 years now. I’ve ran YouTube channels for creators and professional sports leagues since January 2024 in a freelance capacity

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Language

English
Fluent

Work Experience

Content Strategy Contractor at Anthem Sports & SlamBall
November 1, 2024 - Present
Oversee digital content strategy for multiple platforms; goals are to improve overall subscriber/follower bases, monetize content, build out content calendar and strategy to help build the digital side of the business.
Director of Digital Platforms at XFL
July 1, 2023 - January 1, 2024
Implemented live streaming on the YouTube channel, which increased viewer engagement, subscriptions, and watch time. Presented data-backed proposals to the Chief Content Officer and VP of Digital Content Production. Mentored 8 social media managers, teaching them editing processes, best practices for posting content, and strategies for increasing viewer engagement.
Senior Producer/ Director of Special Projects at V Shred
October 1, 2019 - June 1, 2023
Directed original content shoots, overseeing pre-production to post-production stages. Ensured efficient shoot management, including call times, talent coordination, script supervision, and schedule adherence. Managed a team of 3 editors and one motion graphics specialist; promoted from Editor and Producer for exceptional performance.
Producer at UFC (ZUFFA LLC)
March 1, 2012 - May 1, 2018
Directed and produced over 700+ pieces of digital content for brands including 21st Century Fox Studios, Bud Light, Columbia Pictures, FOCUS Features, Harley-Davidson, and more. Managed scripting, graphics development, and production; contributed to online gambling campaign; sponsored content.
Lead Videographer at Del Grande Dealer Group (Automotive)
November 1, 2009 - February 1, 2012
Led video strategy; established 5 YouTube channels; created engaging content for diverse dealer brands. Built and managed a team of 3 videographers; ensured adherence to brand guidelines.

Education

Bachelor of Arts in Radio & Television at San Francisco State University
January 11, 2030 - April 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Professional Services