I'm Matteo Parma, a Growth & Performance Marketing Specialist based in Milan, Italy. I blend hands-on campaign ideation and optimization across Meta/Facebook, TikTok, LinkedIn, and Google Ads to fuel scalable growth. I love building multi-step campaigns, designing repeatable workflows, and testing creative assets in CapCut and Canva to drive measurable ROAS. I'm fluent in GA4, data reporting, and data-driven decision making. I've scaled audiences to 200k+ followers, run structured A/B tests, and collaborate with startups to align landing pages with business goals. I'm excited about AI-powered tools and automation to improve efficiency and impact.…

Matteo Parma

I'm Matteo Parma, a Growth & Performance Marketing Specialist based in Milan, Italy. I blend hands-on campaign ideation and optimization across Meta/Facebook, TikTok, LinkedIn, and Google Ads to fuel scalable growth. I love building multi-step campaigns, designing repeatable workflows, and testing creative assets in CapCut and Canva to drive measurable ROAS. I'm fluent in GA4, data reporting, and data-driven decision making. I've scaled audiences to 200k+ followers, run structured A/B tests, and collaborate with startups to align landing pages with business goals. I'm excited about AI-powered tools and automation to improve efficiency and impact.…

Available to hire

I’m Matteo Parma, a Growth & Performance Marketing Specialist based in Milan, Italy. I blend hands-on campaign ideation and optimization across Meta/Facebook, TikTok, LinkedIn, and Google Ads to fuel scalable growth. I love building multi-step campaigns, designing repeatable workflows, and testing creative assets in CapCut and Canva to drive measurable ROAS.

I’m fluent in GA4, data reporting, and data-driven decision making. I’ve scaled audiences to 200k+ followers, run structured A/B tests, and collaborate with startups to align landing pages with business goals. I’m excited about AI-powered tools and automation to improve efficiency and impact.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
German
Advanced

Work Experience

Digital Marketing Specialist at E-Novia S.p.A.
November 1, 2024 - November 13, 2025
Supported automation of campaign tracking and reporting through GA4 dashboards and CRM data exports.
Founder & Growth Marketer at Freelance / Entrepreneurial Projects
June 1, 2023 - June 1, 2023
Created multi-step campaigns on Meta and TikTok to drive Shopify sales; optimized creatives and budgets for ROAS; produced and tested short-form video ads with CapCut; built a 200k+ Instagram community; grew multiple Instagram theme pages to 500k+ followers.
Business Development Intern at UniCredit S.p.A.
July 1, 2024 - July 1, 2024
Analyzed datasets (20k+ entries) to streamline reporting processes and enhance data standardization; coordinated 40+ meetings with senior management and external stakeholders, handling follow-ups and cross-team alignment.
Growth Marketer & Founder at Freelance & Entrepreneurial Projects
June 1, 2023 - June 1, 2023
Created multi-step campaigns on Meta and TikTok to drive Shopify sales, optimizing creatives and budgets for ROAS. Produced and tested short-form video ads in CapCut, running A/B tests to improve CTR and conversion rates. Built a food-focused Instagram community of 200k+ followers, generating 50M+ impressions. Grew multiple Instagram theme pages to 500k+ followers, achieving +30% MoM engagement through creative testing.

Education

BSc in Economics & Management at Bocconi University
September 1, 2021 - October 1, 2024
Exchange Program at Frankfurt School of Finance & Management
August 1, 2023 - January 1, 2024
Google Digital Marketing & E-Commerce Professional Certificate at Google Digital Marketing & E-Commerce Professional Certificate
March 1, 2024 - September 1, 2025
Branding: The Creative Journey Specialization at IE Business School
September 1, 2025 - March 1, 2026
BSc in Economics & Management at Bocconi University
September 1, 2021 - October 1, 2024
Exchange Program at Frankfurt School of Finance & Management
August 1, 2023 - January 1, 2024
Google Digital Marketing & E-Commerce Professional Certificate at Google
March 1, 2024 - September 1, 2025
Branding: The Creative Journey Specialization at IE Business School
September 1, 2025 - March 1, 2026
BSc in Economics & Management at Bocconi University
September 1, 2021 - October 1, 2024
Exchange Program at Frankfurt School of Finance & Management
August 1, 2023 - January 1, 2024
Google Digital Marketing & E-Commerce Professional Certificate at Coursera / Google
March 1, 2024 - September 1, 2025
Branding: The Creative Journey Specialization at IE Business School
September 1, 2025 - March 1, 2026

Qualifications

Google Ads Search Certification
January 1, 2024 - November 13, 2025
LinkedIn Marketing Solutions Certification
January 1, 2024 - November 13, 2025
McKinsey Forward Program
January 1, 2024 - November 13, 2025
Google Ads Search Certification
January 1, 2024 - November 13, 2025
LinkedIn Marketing Solutions Certification
January 1, 2024 - November 13, 2025
McKinsey Forward Program
January 1, 2024 - November 13, 2025
Google Ads Search Certification
January 1, 2024 - November 13, 2025
LinkedIn Marketing Solutions Certification
January 1, 2024 - November 13, 2025
McKinsey Forward Program
January 1, 2024 - November 13, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education

Skills

Experience Level