Matthew Harrison

Oversaw content creation for the launch of BrewDog Waterloo, the UK’s largest bar, producing a diverse range of video and photography across coffee, cocktails, food, craft beer, bowling, desserts, the podcast studio and major events. This drove rapid early growth across the venue’s social channels. Alongside creative work, I managed community engagement, oversaw Google Reviews, supported events and delivered team training.

Create occasional content for UK-based businesses in my own time, including hospitality and independent retail brand. Supporting social media activity through content creation, post scheduling, and light community management to maintain consistent and engaging online presence.

Promoted to Content Lead following standout performance and senior leadership endorsement. As BrewDog’s Content Lead, I take creative ownership of short-form content and photography across major international campaigns - developing concepts, shooting, editing and regularly appearing on-camera as the face of the brand. I work across international markets to deliver narrative-driven, platform-specific content, manage and brief freelancers, collaborate with influencers and celebrity partners, and support events across the UK and Europe. Using storytelling expertise from my Film & TV background, I have a pivotal role in helping to shape the brand’s identity and build deeper community engagement.