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I am Matthieu Lainé, a seasoned Marketing and Project Manager based in Bülach, near Zurich, Switzerland. I have spent over a decade leading showroom activations, large-scale campaigns, and cross-European brand coordination for BSH and other partners. I excel at turning strategy into engaging in-store and online experiences, coordinating cross-functional teams, and delivering measurable results across multiple channels. In my spare time I enjoy design exploration, content creation, and learning new digital tools to stay ahead in a fast-paced marketing world. I thrive in collaborative environments and love building high-performing teams that aim for customer-centric success. My strengths include data-informed planning, event management, and creating compelling content that aligns with brand voice and business goals. I’m fluent in several languages and enjoy connecting with international partners to drive impactful campaigns.…I am Matthieu Lainé, a seasoned Marketing and Project Manager based in Bülach, near Zurich, Switzerland. I have spent over a decade leading showroom activations, large-scale campaigns, and cross-European brand coordination for BSH and other partners. I excel at turning strategy into engaging in-store and online experiences, coordinating cross-functional teams, and delivering measurable results across multiple channels. In my spare time I enjoy design exploration, content creation, and learning new digital tools to stay ahead in a fast-paced marketing world. I thrive in collaborative environments and love building high-performing teams that aim for customer-centric success. My strengths include data-informed planning, event management, and creating compelling content that aligns with brand voice and business goals. I’m fluent in several languages and enjoy connecting with international partners to drive impactful campaigns.

Matthieu Lainé

Project Manager, Marketing Strategist, Marketing Consultant, +5

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I am Matthieu Lainé, a seasoned Marketing and Project Manager based in Bülach, near Zurich, Switzerland. I have spent over a decade leading showroom activations, large-scale campaigns, and cross-European brand coordination for BSH and other partners. I excel at turning strategy into engaging in-store and online experiences, coordinating cross-functional teams, and delivering measurable results across multiple channels. In my spare time I enjoy design exploration, content creation, and learning new digital tools to stay ahead in a fast-paced marketing world. I thrive in collaborative environments and love building high-performing teams that aim for customer-centric success. My strengths include data-informed planning, event management, and creating compelling content that aligns with brand voice and business goals. I’m fluent in several languages and enjoy connecting with international partners to drive impactful campaigns.…I am Matthieu Lainé, a seasoned Marketing and Project Manager based in Bülach, near Zurich, Switzerland. I have spent over a decade leading showroom activations, large-scale campaigns, and cross-European brand coordination for BSH and other partners. I excel at turning strategy into engaging in-store and online experiences, coordinating cross-functional teams, and delivering measurable results across multiple channels. In my spare time I enjoy design exploration, content creation, and learning new digital tools to stay ahead in a fast-paced marketing world. I thrive in collaborative environments and love building high-performing teams that aim for customer-centric success. My strengths include data-informed planning, event management, and creating compelling content that aligns with brand voice and business goals. I’m fluent in several languages and enjoy connecting with international partners to drive impactful campaigns.

Available to hire

I am Matthieu Lainé, a seasoned Marketing and Project Manager based in Bülach, near Zurich, Switzerland. I have spent over a decade leading showroom activations, large-scale campaigns, and cross-European brand coordination for BSH and other partners. I excel at turning strategy into engaging in-store and online experiences, coordinating cross-functional teams, and delivering measurable results across multiple channels. In my spare time I enjoy design exploration, content creation, and learning new digital tools to stay ahead in a fast-paced marketing world.

I thrive in collaborative environments and love building high-performing teams that aim for customer-centric success. My strengths include data-informed planning, event management, and creating compelling content that aligns with brand voice and business goals. I’m fluent in several languages and enjoy connecting with international partners to drive impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Advanced

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Portuguese

Advanced

Italian

Beginner

Russian

Beginner

Work Experience

Showroom Activation Manager at BSH Hausgeräte AG

January 1, 2021 - December 31, 2025

Marketing/Communications: responsible for budget (~CHF 500'000) for BSH showrooms (Zurich, Bern, Lausanne); activation and marketing including location marketing; showroom design in collaboration with Bosch, Siemens and Gaggenau; video/photo content, decoration and event planning; management of showroom website, SEO/SEA (inspiration-ateliers.ch); planning and execution of offline and online campaigns (POS, PR, giveaways, social media, Google Ads, Google Maps); support for brand marketing/communication; coordination of marketing planning with BSH country subsidiaries in Europe; staff training and support for advisory teams; organization of regular events in showrooms (~4–5 per week); influencer coordination; close collaboration with sales teams; internal communications tools; creation and analysis of NPS (Power BI, PowerPoint).

Marketing & Projektleiter at Giveawine AG / Novadoo AG

January 1, 2009 - December 31, 2021

Marketing support to the CEO; website creation/maintenance; planning and execution of online/offline campaigns (Google, Affiliates, Print); social media presence; design/production of promotional materials; assisting in customer acquisition and market entry (France); trade fair organization; project management for B2B projects; coordination of activities and creation of promotional campaigns; liaison between Marketing and IT; management of IT tasks with external developers. Achievements include development of the Novadoo brand (2013–present) and steady growth in revenue across multiple markets.

Marketing / Projektleiter at Fleurop - Interflora AG / Interflora Estland (EBC AG)

January 1, 2003 - December 31, 2009

Marketing and project management for Fleurop/Interflora units; online/offline campaigns; social media; creation of client materials; trade fair organization; cross-country coordination with Fleurop-Interflora units; numerous campaigns for major brands; coordination of activities and delivery of customer campaigns.

Kommunikationsleiter at F.M.H. (France) – Fédération des Malades et Handicapés

January 1, 2000 - December 31, 2002

National communications lead; development and implementation of communications strategy; website/web presence; national magazine; marketing seminars for regional branches; events, PR, and promotional materials.

Marketing & Project Lead at Giveawine AG / Novadoo AG

January 1, 2009 - December 31, 2021

Supported CEO with marketing; contributed to new website development; planned and executed online/offline campaigns (Google, Affiliates, Print); managed social media presence (Facebook, LinkedIn); produced advertising materials; assisted in new market entry (France); organized trade fairs and managed client projects in B2B; coordinated all project tasks, including short video production; advised on design, gift assortments, and process improvements; served as IT/Marketing interface; ensured timely delivery by external developers. Achievements include creation of the Novadoo brand (2013–present), ongoing website updates, French market expansion with revenue growth, and delivering 500+ campaigns for major clients (e.g., SBB, La Poste, Helvetia, AXA, UBS).

Marketing / Project Lead at Fleurop - Interflora EBC AG, Glattbrugg

January 1, 2003 - December 31, 2009

Managed marketing and project activities for Fleurop/Interflora group; coordinated national and international platform development, online/offline campaigns, and multi-language communications; contributed to newsletter creation and internal communications tools; supported regional units in coordinating marketing efforts and campaigns.

Communications Manager at F.M.H. (Fédération des Malades et Handicapés) – France

January 1, 2000 - December 31, 2002

National communications lead: defined and implemented communications strategy; oversaw web development, national magazine production, regional marketing seminars, events, PR, and promotional items; built and refreshed organization’s web presence and communications materials.