Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I'm Matt, a Senior PPC and User Acquisition Specialist with over 12 years of experience. I love scaling global campaigns and driving user growth across various platforms. I'm passionate about creative testing and optimizing data to achieve remarkable results. My journey in digital marketing has led me through diverse sectors including E-Commerce, B2B SaaS, and Fintech. I've worked in teams across time zones, collaborating with creatives, and I thrive on the challenges that come with marketing in a fast-paced digital world.…Hello! I'm Matt, a Senior PPC and User Acquisition Specialist with over 12 years of experience. I love scaling global campaigns and driving user growth across various platforms. I'm passionate about creative testing and optimizing data to achieve remarkable results. My journey in digital marketing has led me through diverse sectors including E-Commerce, B2B SaaS, and Fintech. I've worked in teams across time zones, collaborating with creatives, and I thrive on the challenges that come with marketing in a fast-paced digital world.

Matt McCullough

Digital Marketer, PPC Manager, SEO Expert, +3





Hello! I'm Matt, a Senior PPC and User Acquisition Specialist with over 12 years of experience. I love scaling global campaigns and driving user growth across various platforms. I'm passionate about creative testing and optimizing data to achieve remarkable results. My journey in digital marketing has led me through diverse sectors including E-Commerce, B2B SaaS, and Fintech. I've worked in teams across time zones, collaborating with creatives, and I thrive on the challenges that come with marketing in a fast-paced digital world.…Hello! I'm Matt, a Senior PPC and User Acquisition Specialist with over 12 years of experience. I love scaling global campaigns and driving user growth across various platforms. I'm passionate about creative testing and optimizing data to achieve remarkable results. My journey in digital marketing has led me through diverse sectors including E-Commerce, B2B SaaS, and Fintech. I've worked in teams across time zones, collaborating with creatives, and I thrive on the challenges that come with marketing in a fast-paced digital world.

Available to hire

Hello! I’m Matt, a Senior PPC and User Acquisition Specialist with over 12 years of experience. I love scaling global campaigns and driving user growth across various platforms. I’m passionate about creative testing and optimizing data to achieve remarkable results.

My journey in digital marketing has led me through diverse sectors including E-Commerce, B2B SaaS, and Fintech. I’ve worked in teams across time zones, collaborating with creatives, and I thrive on the challenges that come with marketing in a fast-paced digital world.

Skills

SEO

Experience Level

SEO

Expert

Language

Work Experience

Senior PPC Specialist at DigitalFive

July 1, 2025 - Present

Dedicated search campaign specialist, driving performance across a 100+ client portfolio. Focused on B2C lead generation campaign management and managing full-funnel B2C E-Commerce campaign strategies.

Senior PPC Specialist at Upperdog Ltd.

October 1, 2023 - Present

Managed monthly budgets exceeding £250k, focusing on campaigns across E-Commerce and Lead Generation.

Senior Media Manager at Moburst Ltd.

August 1, 2021 - October 1, 2023

Managed monthly budgets exceeding $1m. Focused on B2C and B2B campaigns with a primary focus on Mobile User Acquisition. Extensive experience with MMPs, primarily AppsFlyer.

PPC Campaign Manager at Vertical Leap Ltd.

March 1, 2020 - August 1, 2021

Managed monthly budgets of approximately $150k. Clients across B2C E-Commerce, B2B Fintech, SaaS, and B2B Tech.

PPC & SEO Executive at Radiators 4U Group

August 1, 2016 - February 1, 2020

Managed monthly budgets of approximately $50k. Focused on B2C E-Commerce across home goods vertical. Managed paid and organic strategy across 7 individual websites.

Website Administrator at DTW Ceramics T/A Target Tiles

January 1, 2014 - July 1, 2016

Oversaw PPC and SEO management with budgets of $15k per month, alongside web development and site maintenance.