I'm a marketing and communications professional with a master's degree from Federico II Naples and hands-on experience in content strategy, SEO copywriting, and B2B outreach for international clients. At Crafton (Poznań), I created SEO-optimized blog content and managed lead generation sequences for B2B brands across multiple markets. My background also spans social media strategy, audience engagement, and data-driven communication planning — built through both academic research and real-world practice. I use AI tools fluently to work faster, but the strategy and judgment stay human. Currently based in Poznań. Available for freelance projects in content marketing, copywriting, and partnership communications.

Matteo Pastena

I'm a marketing and communications professional with a master's degree from Federico II Naples and hands-on experience in content strategy, SEO copywriting, and B2B outreach for international clients. At Crafton (Poznań), I created SEO-optimized blog content and managed lead generation sequences for B2B brands across multiple markets. My background also spans social media strategy, audience engagement, and data-driven communication planning — built through both academic research and real-world practice. I use AI tools fluently to work faster, but the strategy and judgment stay human. Currently based in Poznań. Available for freelance projects in content marketing, copywriting, and partnership communications.

Next availability:
June 1, 2026

I’m a marketing and communications professional with a master’s degree from Federico II Naples and hands-on experience in content strategy, SEO copywriting, and B2B outreach for international clients.
At Crafton (Poznań), I created SEO-optimized blog content and managed lead generation sequences for B2B brands across multiple markets. My background also spans social media strategy, audience engagement, and data-driven communication planning — built through both academic research and real-world practice.
I use AI tools fluently to work faster, but the strategy and judgment stay human.
Currently based in Poznań. Available for freelance projects in content marketing, copywriting, and partnership communications.

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Language

English
Advanced
Italian
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager at Pastena Cucina e Pasta Fresca
September 1, 2020 - May 1, 2022
Managed social media presence and online communications strategies; planned and organized cultural projects; contributed to marketing and outreach.
Runner at Sant'Angelo Studios
March 1, 2021 - March 31, 2021
Supported production workflows and studio operations, assisted crew and schedules.
Bar Back at Dubstone Festival
September 1, 2022 - September 30, 2022
Assisted bar service during the festival and supported event operations.
Artist Care at Opera Festival
August 1, 2024 - August 31, 2024
Provided liaison and support for artists during performances, ensuring smooth logistics and well-being.
Content Marketing & Copywriting / Lead Generation & B2B Outreach at Craft On Agency
January 1, 2026 - May 1, 2026
Produced SEO-driven blog articles and social copy across multiple platforms, boosting brand visibility and engagement for international B2B clients. Prospected, contacted, and nurtured qualified leads through personalized outreach sequences, supporting full-funnel acquisition and pipeline growth.
Social Media Manager at Zahir srl
March 26, 2024 - Present
Responsible for operating official social media profiles and accounts for organizations and brands, fostering active community engagement to enhance online presence, brand awareness, and reputation. Tasks include applying market analysis techniques, data collection and treatment, social media strategy execution, budget planning, and collaboration with marketing team members. Skilled in social media performance monitoring, sentiment analysis, social listening, and managing online communications during crises.
Content Marketing & Copywriting at Craft On Agency
January 1, 2026 - May 1, 2026
Product-driven blog articles and social copy across multiple platforms, boosting brand visibility and engagement for international B2B clients.
Lead Generation & B2B Outreach at Craft On Agency
January 1, 2026 - May 1, 2026
Prospected, contacted, and nurtured qualified leads through personalized outreach sequences, supporting full-funnel acquisition and pipeline growth.

Education

Bachelor's Degree in Sociology at University of Naples Federico II
January 1, 2018 - March 21, 2022
Master's Degree in Public Social and Political Communication at University of Naples Federico II
January 1, 2023 - August 7, 2025
Bachelor's Degree in Digital Cultures and Communication at Università degli Studi di Napoli Federico II
January 1, 2012 - January 1, 2017
Master's Degree in Public, Social and Political Communication at Università degli Studi di Napoli Federico II
January 1, 2022 - January 1, 2025
Master’s Degree in Public, Social, and Political Communication at University of Naples Federico II
January 1, 2022 - January 1, 2025
Bachelor's Degree in Digital Cultures and Communication at ILAS - Italian Academy of Communication
January 11, 2030 - January 1, 2025
Bachelor's Degree in Digital Cultures and Communication at University of Naples Federico II
January 1, 2017 - January 1, 2022
Master's Degree in Public, Social, and Political Communication at University of Naples Federico II
January 1, 2022 - January 1, 2025

Qualifications

Vocational Training Qualification Certificate - Social Media Manager
March 26, 2024 - August 7, 2025
Social Media Manager - EQF Level 5 Certificate
January 11, 2030 - December 28, 2025
Social Media Manager - Certificate ILAS Academy
January 11, 2030 - December 28, 2025
Advanced Social Media Management Certification
January 11, 2030 - April 15, 2026
Advanced Social Media Management Certification
January 11, 2030 - April 15, 2026
ILAS - Italian Academy of Communication
January 1, 2025 - December 31, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet