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Continually developed and executed omni-channel GTM marketing strategies including video content, SEO/AEO, and more for B2B clients in industries such as RevOps and SaaS. Managed a cohesive marketing and production team, including designers, writers, developers and CX team members, unifying brand guidelines, messaging and client goals. Led Hyve’s internal SEO/AEO strategy including research while managing copywriters and developers, resulting in a 793% increase in organic web traffic in 12 months. Grew Hyve’s internal online brand growth by 5X and RevSync’s (client) online brand growth by 10X in just 90 days utilizing video marketing strategies.…Continually developed and executed omni-channel GTM marketing strategies including video content, SEO/AEO, and more for B2B clients in industries such as RevOps and SaaS. Managed a cohesive marketing and production team, including designers, writers, developers and CX team members, unifying brand guidelines, messaging and client goals. Led Hyve’s internal SEO/AEO strategy including research while managing copywriters and developers, resulting in a 793% increase in organic web traffic in 12 months. Grew Hyve’s internal online brand growth by 5X and RevSync’s (client) online brand growth by 10X in just 90 days utilizing video marketing strategies.

Matt Salesio

Marketing Strategist, Content Strategist, Content Producer, +2

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Continually developed and executed omni-channel GTM marketing strategies including video content, SEO/AEO, and more for B2B clients in industries such as RevOps and SaaS. Managed a cohesive marketing and production team, including designers, writers, developers and CX team members, unifying brand guidelines, messaging and client goals. Led Hyve’s internal SEO/AEO strategy including research while managing copywriters and developers, resulting in a 793% increase in organic web traffic in 12 months. Grew Hyve’s internal online brand growth by 5X and RevSync’s (client) online brand growth by 10X in just 90 days utilizing video marketing strategies.…Continually developed and executed omni-channel GTM marketing strategies including video content, SEO/AEO, and more for B2B clients in industries such as RevOps and SaaS. Managed a cohesive marketing and production team, including designers, writers, developers and CX team members, unifying brand guidelines, messaging and client goals. Led Hyve’s internal SEO/AEO strategy including research while managing copywriters and developers, resulting in a 793% increase in organic web traffic in 12 months. Grew Hyve’s internal online brand growth by 5X and RevSync’s (client) online brand growth by 10X in just 90 days utilizing video marketing strategies.

Available to hire

Continually developed and executed omni-channel GTM marketing strategies including video content, SEO/AEO, and more for B2B clients in industries such as RevOps and SaaS.

Managed a cohesive marketing and production team, including designers, writers, developers and CX team members, unifying brand guidelines, messaging and client goals.

Led Hyve’s internal SEO/AEO strategy including research while managing copywriters and developers, resulting in a 793% increase in organic web traffic in 12 months.

Grew Hyve’s internal online brand growth by 5X and RevSync’s (client) online brand growth by 10X in just 90 days utilizing video marketing strategies.

Skills

Work Experience

Lead Content Strategist (SaaS) at RVIVE - B2B SaaS

January 1, 2023 - Present

Leads B2B go-to-market content strategy and go-to-market programming for SaaS clients. Drives multi-channel content marketing efforts including video content and SEO/AE0/GE0 initiatives. Manages content strategy and execution aligned to revenue growth goals for B2B clients in industries such as RevOps and SaaS.

GTM Content Strategist & AI Visibility Lead / B2B GTM Content Strategy at LeadHyve Agency

January 1, 2021 - December 31, 2023

Designs and executes omni-channel B2B GTM marketing strategies including video content, SEO/AE0/GE0, and more. Led internal SEO/AE0 strategy including research and management of co-writers and developers, resulting in a 793% increase in organic web traffic within 12 months. Manages 25-30 client accounts monthly with end-to-end client experience and project/development management from onboarding through delivery for 200+ clients. Collaborates with internal team members and external agencies to develop revenue growth strategies including marketing campaigns, ad/script writing, and graphic design. Grew LeadHyve’s internal online brand growth by 5X and RevSync’s online brand growth by 10X in 90 days using video marketing.

Content/Marketing (GTM) - Video, Podcasting, Blogging, Campaigns, UGC at Aurora

January 1, 2019 - January 1, 2021

Executed complete GTM marketing strategy involving video content, podcasting, and blog generation to drive awareness and product growth. Coordinated and implemented national marketing campaigns for new products, including partnerships with Rogers and CBC News. Responsible for online media growth and strategy, managing UGC campaigns and other marketing initiatives. Unified Aurora’s GTM content strategy for all new product launches across channels such as Instagram, YouTube, blogs, and newsletters to drive engagement and adoption.