Matt Silver

A senior leader responsible for strategic client relationships and delivering market insights while enhancing the agency's capabilities in automation and marketing strategies.

As a senior communications leader at Ketchum, I managed high-profile, global PR and corporate communications programs for some of the agency's largest technology and financial services clients, including Adobe and Mastercard. I specialised in strategic media relations, thought leadership and integrated communications campaigning, delivering measurable impact across digital and traditional channels. Key responsibilities included: - Leading day-to-day communications for four top-tier clients, managing integrated campaigns and providing senior counsel on corporate reputation and complex issue management. - Developed and presented executive-level materials, including board presentations, speeches, and sales kickoff content, driving alignment on priorities and stakeholder buy-in. - Developed and executed social-first campaigns across platforms like LinkedIn, TikTok, and Instagram, driving engagement and increasing brand visibility for clients like Mastercard. - Managed media relations for high-profile clients, handling complex inquiries and sensitive topics (inc. generative AI, data privacy, and geopolitical tensions), ensuring consistent and positive media coverage across top-tier outlets. - Led collaboration with global teams across North America, EMEA, and Asia, ensuring seamless execution of cross-functional campaigns. - Actively contributing to new business development efforts, leading successful client pitches and generating significant revenue growth for the agency.

Managed a team delivering integrated communications solutions to clients in the technology, automotive and aerospace sectors, focusing on innovative strategies to enhance digital visibility and corporate positioning in competitive markets.