Matty Wiggins

Led the full design transition to Shopify for UK and EU ecommerce sites, managing layout design, UI/UX, and brand rollout across markets. Designed and launched in-house brand websites with original branding, layout systems, and site-ready assets. Created branded email newsletters for campaigns, new site launches, and product promotions. Produced studio and lifestyle product photography with detailed image editing and realistic compositing for marketing and ecommerce usage. Worked with UK and EU cross-functional teams to ensure outputs met internal brand and accessibility guidelines.

Delivered campaign and social content for brands including Social Chain, Puma, and Team X44. Created milestone visuals (e.g., James Maddison 250 career appearances). Developed overlays, motion graphics, and digital assets for race-day and promotional use.

Personal platform and portfolio work focused on football and motorsport visuals, built to showcase original work, attract freelance clients, and grow an engaged audience.