Hi, I'm Maud Ferreira, a Brand & Editorial Strategist specializing in turning complex ideas into clear, compelling stories that boost visibility and engagement. I help brands articulate positioning, editorial direction and partnerships to drive growth. My background blends agency experience, PR foundations and hands-on work across content, communications and audience development to deliver holistic media strategies and measurable results.…

Maud Ferreira

Hi, I'm Maud Ferreira, a Brand & Editorial Strategist specializing in turning complex ideas into clear, compelling stories that boost visibility and engagement. I help brands articulate positioning, editorial direction and partnerships to drive growth. My background blends agency experience, PR foundations and hands-on work across content, communications and audience development to deliver holistic media strategies and measurable results.…

Available to hire

Hi, I’m Maud Ferreira, a Brand & Editorial Strategist specializing in turning complex ideas into clear, compelling stories that boost visibility and engagement. I help brands articulate positioning, editorial direction and partnerships to drive growth.

My background blends agency experience, PR foundations and hands-on work across content, communications and audience development to deliver holistic media strategies and measurable results.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Public Relations & Influencer Partnerships Manager at APEC
March 1, 2024 - Present
Managed media relations and influencer partnerships: press releases, event organization
Brand & Editorial Strategist
July 1, 2019 - December 1, 2023
Brand, visibility and communications professional with experience across media, PR, social media and storytelling. I help brands strengthen their visibility through positioning, editorial direction, strategic content and partnerships. Background combines agency experience, PR foundations and hands-on work across content, communications and audience development. Led client portfolio and developed 360-degree media strategies (TV, digital, print, outdoor, social). Optimized and tracked campaign budgets; built strong client relationships; conducted audience profiling and media usage insights.
Account Manager - Multimedia at Publicis Media
July 1, 2019 - December 31, 2023
Development and optimization of 360° media strategies (TV, digital, print, outdoor, social media). Optimized and tracked campaigns: budget management, media buying, reporting, and performance analysis. Development and optimization of media planning. Financial management of advertiser budgets. Customer relationships (briefing, media advice, campaign monitoring...). Target study: profile, consumer insights, media usage. Competitive intelligence & competitor study
Brand, Visibility and Communications Professional
January 1, 2019 - December 1, 2023
Brand, visibility and communications professional with experience across media, PR, social media and storytelling. Managed client portfolios in beauty and retail, developed 360° media strategies (TV, digital, print, outdoor, and social media), optimized campaigns, and built cross-channel narratives; designed and executed content strategies and partnerships.
Script Writer
September 1, 2017 - July 1, 2019
Designed high-retention YouTube scripts and viral Meta formats; produced digital content including filming and editing videos (CapCut) and thumbnails (Canva) for Meta, TikTok and YouTube; managed social media editorial calendar and content across platforms; developed content strategies and monitored social media trends.
PR Officer / Account Manager at Publicis Media
September 1, 2017 - July 1, 2019
Managed client portfolio in beauty and retail (Clarins Skin Care, Clarins Perfumes, Monoprix, Engie, La Poste). Developed and managed 360° media strategies (TV, digital, print, outdoor, social). Oversaw budget tracking and optimization; led client briefings, media advice, and campaign monitoring; conducted audience profiling and consumer insights analysis.
Account Manager - Multimedia at Publicis Media
September 1, 2017 - July 31, 2019
Management of a client portfolio in beauty and retail: Clarins Skincare/Clarins Perfumes/Monoprix/Engie/La Poste. Developed 360° media strategies (TV, digital, print, outdoor, social media). Optimized and tracked campaigns: budget management, media buying, reporting, and performance analysis. Developed and optimized media planning. Financial management of advertiser budgets. Customer relationships (briefing, media advice, campaign monitoring...). Target study: profile, consumer insights, media usage. Competitive intelligence & competitor study
Strategic Consultant at Independent / Freelance
July 1, 2016 - July 1, 2017
Strategic consulting to boost brand awareness and engagement (crowdfunding campaigns, e-commerce launches). Developed and managed social media strategy; content creation, product shots, videos (CapCut) and thumbnails (Canva) for Meta, TikTok and YouTube. Social Media Management: editorial calendar, content creation, scheduling and publishing via Vista Social. Strategy & Trends: developing content strategies, monitoring social media trends and integrating them into the content strategy.
PR / Event / Creation at Absoluliss (hair beauty brand)
July 1, 2016 - July 1, 2017
PR / Event / Creation (press invites / visual Instagram posts - Canva)

Education

Add your educational history here.

Qualifications

MBA en Communication Stratégie Digitale
October 6, 2014 - September 16, 2019
MBA, Digital Communications Strategy
January 11, 2030 - June 12, 2026
MBA in Digital Communications Strategy
January 11, 2030 - June 12, 2026
MBA in Digital Communications Strategy
January 11, 2030 - June 12, 2026
MBA in Digital Communications Strategy
January 11, 2030 - June 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Real Estate & Construction, Other

Skills

Experience Level