Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a social media and digital marketing professional who genuinely enjoys helping brands tell stories that people want to engage with. Over the years, I've managed social media, created content, built campaigns, and analyzed performance across industries ranging from tech and gaming to nonprofits and local businesses. What I love about marketing is the curiosity of it all. I enjoy figuring out what connects with people because there isn't a formula that works every time. Every day brings a different challenge, and that's exactly what keeps me coming back.…I'm a social media and digital marketing professional who genuinely enjoys helping brands tell stories that people want to engage with. Over the years, I've managed social media, created content, built campaigns, and analyzed performance across industries ranging from tech and gaming to nonprofits and local businesses. What I love about marketing is the curiosity of it all. I enjoy figuring out what connects with people because there isn't a formula that works every time. Every day brings a different challenge, and that's exactly what keeps me coming back.

Christopher Ryan Bethel

Digital Marketer, Marketing Strategist, Content Creator, +2





I'm a social media and digital marketing professional who genuinely enjoys helping brands tell stories that people want to engage with. Over the years, I've managed social media, created content, built campaigns, and analyzed performance across industries ranging from tech and gaming to nonprofits and local businesses. What I love about marketing is the curiosity of it all. I enjoy figuring out what connects with people because there isn't a formula that works every time. Every day brings a different challenge, and that's exactly what keeps me coming back.…I'm a social media and digital marketing professional who genuinely enjoys helping brands tell stories that people want to engage with. Over the years, I've managed social media, created content, built campaigns, and analyzed performance across industries ranging from tech and gaming to nonprofits and local businesses. What I love about marketing is the curiosity of it all. I enjoy figuring out what connects with people because there isn't a formula that works every time. Every day brings a different challenge, and that's exactly what keeps me coming back.

Available to hire

I’m a social media and digital marketing professional who genuinely enjoys helping brands tell stories that people want to engage with. Over the years, I’ve managed social media, created content, built campaigns, and analyzed performance across industries ranging from tech and gaming to nonprofits and local businesses.

What I love about marketing is the curiosity of it all. I enjoy figuring out what connects with people because there isn’t a formula that works every time. Every day brings a different challenge, and that’s exactly what keeps me coming back.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager at LifeMoves

January 1, 2024 - Present

Lead digital marketing across paid media, social media, content marketing, digital fundraising, email marketing, analytics, and video production. Executed 50+ integrated campaigns across Meta, LinkedIn, TikTok, YouTube, and Google, generating 190K website users, 188K new users, and 99K paid social sessions. Managed campaigns delivering 12.4M impressions, 8.1M people reach, and up to 14x ROAS through audience targeting and optimization. Grew social audiences by scaling TikTok from under 2K to 8K+ followers, Instagram from ~1K to nearly 3K, and Facebook from ~5K to nearly 8K. Produced 300+ social and video assets annually and built executive dashboards and reporting frameworks to inform marketing and fundraising strategy.

Founder & Digital Marketing Consultant at Studio C CO

January 1, 2021 - Present

Own and operate a digital marketing consultancy serving 20+ clients across real estate, construction, and small business sectors. Developed and executed multi-channel marketing strategies spanning paid social, content marketing, email, SEO, blogging, and branding across Meta, LinkedIn, Instagram, TikTok, YouTube, and Google. Created end-to-end marketing assets including content calendars, social campaigns, emails, websites, blogs, graphics, and copy that strengthened brand visibility, supported lead generation, and drove audience engagement. Partnered directly with business owners to translate goals into practical marketing plans, and managed projects from planning to execution with performance reporting.

Customer Engagement Manager at Keller Williams

October 1, 2019 - June 30, 2023

Built and launched an in-house marketing and technology service offering including website development, social media marketing, and paid advertising that helped participating agents grow their businesses. Increased agent growth by 30% year over year and generated $775K+ in brokerage revenue. Increased CRM adoption by 70% through 1:1 coaching, created 50+ training videos, and developed 25+ training and process documents, contributing to a 98% retention rate across seven offices as a Keller Williams Certified Trainer.

Editorial & Operations Manager at Oculus

April 1, 2018 - August 31, 2019

Led merchandising and promotional strategy for Black Friday sales, generating $185K+ in hardware sales and contributing to an 8% increase in storefront profitability. Coordinated product launches, pricing, promotional content, and storefront experiences across Gear VR, Oculus Go, Rift/Rift S, and Oculus Quest by partnering with product, marketing, engineering, legal, and retail teams. Built relationships with 100+ VR developers and game studios to maximize storefront visibility and promotional placements.

Business Operations Manager at Google

November 1, 2016 - November 30, 2017

Managed business operations supporting 50+ employees across 10 teams and 3 countries, overseeing 16 Google Play workflows while partnering with cross-functional stakeholders to improve operational efficiency and business continuity. Established a quality assurance program for 1,800+ weekly audits, creating quality standards, audit processes, and reporting frameworks that maintained a global error rate below 1%. Presented business reviews and performance analyses to Google stakeholders, identifying process improvements and establishing baseline cost, quality, and delivery metrics.

Movie Operations Team Lead at Google

July 1, 2015 - October 31, 2016

Led a team of 14 operators responsible for metadata quality across 9,000+ movies and TV episodes for Google Play's Info Card feature, maintaining high quality and operational efficiency in a fast-paced production environment. Launched a new operations team in Manila, Philippines, developing training materials and onboarding 15 operators and a team lead, helping maintain a global error rate below 1% and earning a Google Spot Bonus for operational excellence.

Movie Operations Specialist at Google

March 1, 2014 - June 30, 2015

Supported Google's Play Info Card feature by managing metadata for hundreds of movies and TV episodes, maintaining a 99.03% QA score while meeting aggressive production deadlines. Earned a promotion to Pod Lead within four months, supervising a team of 5 operators while maintaining 95% efficiency, an error rate below 1%, and supporting the launch of new content initiatives.