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I'm a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce, based out of Barranquilla, Colombia. I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design. I’ve ample experience working with multidisciplinary, remote-first teams collaborating in the design and implementation of brand guidelines, design systems and visuals for multiple channels both digital and printed. I’m passionate about the strategy and design for brands and digital products transversally across all stages of the process, contributing to the development and growth of communication, collaborating with other people and remote working. I’m currently looking for opportunities where I can develop new skills so I can grow, not only in graphic design but in the strategic journey of communication as well.…I'm a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce, based out of Barranquilla, Colombia. I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design. I’ve ample experience working with multidisciplinary, remote-first teams collaborating in the design and implementation of brand guidelines, design systems and visuals for multiple channels both digital and printed. I’m passionate about the strategy and design for brands and digital products transversally across all stages of the process, contributing to the development and growth of communication, collaborating with other people and remote working. I’m currently looking for opportunities where I can develop new skills so I can grow, not only in graphic design but in the strategic journey of communication as well.

Mauricio Iriarte Hermida

Brand Designer, Graphic Designer, UI Designer

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I'm a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce, based out of Barranquilla, Colombia. I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design. I’ve ample experience working with multidisciplinary, remote-first teams collaborating in the design and implementation of brand guidelines, design systems and visuals for multiple channels both digital and printed. I’m passionate about the strategy and design for brands and digital products transversally across all stages of the process, contributing to the development and growth of communication, collaborating with other people and remote working. I’m currently looking for opportunities where I can develop new skills so I can grow, not only in graphic design but in the strategic journey of communication as well.…I'm a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce, based out of Barranquilla, Colombia. I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design. I’ve ample experience working with multidisciplinary, remote-first teams collaborating in the design and implementation of brand guidelines, design systems and visuals for multiple channels both digital and printed. I’m passionate about the strategy and design for brands and digital products transversally across all stages of the process, contributing to the development and growth of communication, collaborating with other people and remote working. I’m currently looking for opportunities where I can develop new skills so I can grow, not only in graphic design but in the strategic journey of communication as well.

Available to hire

I’m a Graphic Designer with 8+ years of experience building brand identities and visual systems for startups, scale-ups, and established companies across tech, education, and e-commerce, based out of Barranquilla, Colombia. I specialize in brand strategy, visual identity, brand guidelines, and multi-channel communication design.

I’ve ample experience working with multidisciplinary, remote-first teams collaborating in the design and implementation of brand guidelines, design systems and visuals for multiple channels both digital and printed. I’m passionate about the strategy and design for brands and digital products transversally across all stages of the process, contributing to the development and growth of communication, collaborating with other people and remote working. I’m currently looking for opportunities where I can develop new skills so I can grow, not only in graphic design but in the strategic journey of communication as well.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

Catalan; Valencian

Advanced

Work Experience

Brand and Web Designer at Growth AI

January 1, 2025 - February 20, 2026

Designed end-to-end brand identities for multiple AI-driven digital product clients, developing tailored visual systems — logo, color palette, typography, and voice — aligned to each product's unique positioning and audience. Delivered complete brand strategy for each client engagement, from initial discovery and competitive positioning to final brand guidelines ready for product UI, marketing, and web implementation. Developed a multi-channel design system ensuring brand consistency across web, app interfaces, and marketing materials from day one of launch. Collaborated directly with founders and leadership to align brand identity with business strategy, target audience, and competitive positioning.

Graphic Designer at Freelance

June 1, 2024 - December 1, 2024

Designed end-to-end brand identities for multiple clients, created marketing content for social media campaigns, designed and produced printed collateral such as brochures, business cards, posters, and other promotional materials. Designed and prototyped UI for native mobile apps and conversion-focused landing pages, ensuring a cohesive translation of each client’s brand identity into digital products and user experiences. Used collaboration tools like Notion, Asana, and Linear to manage design progress, keep clients informed, and ensure transparent communication.

Brand & Visual Identity Designer at Siris Academic

January 1, 2017 - December 31, 2023

Partnered with founders to build the brand strategy from the ground up — defining brand values, vision, and personality for an organization that existed only as a logo, establishing the foundation for all future brand communications. Developed the complete visual identity system including color palette, typography, iconography, and layout guidelines, and defined how the brand would be applied across social media, web, print, and internal deliverables. Designed and implemented a full suite of branded templates for Google Workspace used daily by the consulting team, ensuring consistent brand application across all client-facing and internal documents. Managed brand presence and production at research and education events attended by the organization, overseeing visual consistency across event materials, signage, and branded collateral. Planned and managed the production of brand-driven events organized by Siris Academic, coordinating visual execution across physical and digital touchpo

Digital Designer at Fithub

January 1, 2020 - August 1, 2021

Applied and extended the brand identity across a full e-commerce experience, ensuring visual consistency from homepage to checkout across desktop, tablet, and mobile. Designed a complete set of digital brand assets — web UI, product imagery guidelines, email templates, promotional banners, and social media content — deployed across all marketing channels. Maintained brand coherence across all breakpoints in close collaboration with the development team, streamlining design-to-dev handoff. Produced visual systems supporting product launches and seasonal campaigns, ensuring a consistent brand presence throughout the customer journey.

Brand and Web Designer at growth.ai

January 1, 2025 - February 20, 2026