Available to hire
Hi, I’m Maulid Dina Ayu—a social-first creative marketer with 4 years of hands-on experience across fashion, lifestyle, hospitality, and consumer brands. I excel in content strategy, social media marketing, campaign execution, and brand communication, with a track record managing digital content for international fashion labels including BONIA, Braun Büffel, and BAPE, and a strong sense for premium brand positioning and audience engagement.
I translate brand ideas into compelling digital experiences by blending strategic thinking with strong visual execution. I’ve delivered campaigns, content systems, and creative strategies across fashion, lifestyle, retail, and consumer-facing brands to boost visibility, engagement, and brand consistency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Intermediate
Indonesian
Fluent
Work Experience
Social Media & Content Creator at PT Indomas Makmur Jaya (BONI A INDONESIA)
February 1, 2025 - August 1, 2025Executed content strategies for three international fashion brands, growing TikTok engagement by 418.7% since the first month. Produced high-performing videos averaging 80K+ views, and supported seasonal campaigns contributing to a 15% sales uplift.
Marketing Communication at PT Indomas Makmur Jaya (BONIA INDONESIA)
February 1, 2025 - August 1, 2025Executed content strategies for three international fashion brands, growing TikTok engagement by 418.7% since the first month. Produced high-performing videos averaging 80K+ views, and supported seasonal campaigns that contributed to a 15% sales uplift.
Social Media & Content Creator at PT Indomas Makmur Jaya (BONIA INDONESIA)
February 1, 2025 - August 1, 2025Executed content strategies for three international fashion brands, growing TikTok engagement by 418.7% since the first month. Produced high-performing videos averaging 80K+ views, and supported seasonal campaigns that contributed to a 15% sales uplift.
Social Media & Content Creator Intern at PT Indomas Makmur Jaya (BONIA Indonesia)
January 1, 2025 - December 31, 2025Executed content strategies across BONIA, Braun Büffel, and A BATHING APE® communications for different audiences and positioning; Produced short-form content and campaign assets for fashion and lifestyle audiences; Increased TikTok engagement by 418.7% within the first month; Created high-performing content averaging 80K+ views; Supported seasonal campaigns contributing to a 15% sales uplift.
Social Media & Content Creator Intern at Santorini Greek Restaurant
August 1, 2024 - January 1, 2025Boosted online engagement by +456% across Instagram and TikTok while managing multiple restaurant accounts. Increased visibility with 200K+ impressions in 6 months and handled 100+ Google & TripAdvisor reviews to strengthen customer trust.
Digital Marketing, Social Media & Content Creator at Santorini Greek Restaurant & Resort
January 1, 2024 - December 31, 2024Boosted online engagement by +456% across Instagram and TikTok while managing multiple restaurant accounts; Increased visibility with 200K+ impressions in 6 months and handled 100+ Google & TripAdvisor reviews to strengthen customer trust.
Marketing Communication Lead at BLOO Coffee
October 1, 2023 - November 1, 2025Led marketing communications with a small team, boosting reach to 80K+ views/month. Executed Instagram & TikTok campaigns that drove 225+ interactions, launched pre-opening promos that lifted engagement by 54.6%, and ran ads with 3.5x ROI while maintaining BLOO Coffee’s brand identity.
Marketing Communications Lead at BLOO Coffee
October 1, 2023 - November 1, 2025Led marketing communications with a small team, boosting reach to 80K+ views/month. Executed Instagram & TikTok campaigns that drove 225+ interactions, launched pre-opening promos that lifted engagement by 54.6%, and ran ads with 3.5x ROI while maintaining BLOO Coffee’s brand identity.
Liaison Officer at Wardah / Indonesia Fashion Week
February 1, 2023 - February 1, 2023Represented Wardah at Indonesia Fashion Week 2023, coordinating with 12+ designers to ensure event success.
Liaison Officer at Wardah
February 1, 2023 - PresentRepresented Wardah at Indonesia Fashion Week 2023, coordinating with 12+ designers and ensuring event success.
Liaison Officer at Indonesia Fashion Week
February 1, 2023 - PresentRepresented Wardah at Indonesia Fashion Week 2023, coordinating with 12+ designers and ensuring event success.
Wardah Youth Ambassador at PT Paragon Technology and Innovation
January 1, 2022 - January 1, 2023Produced engaging campaigns that reached 5K+ interactions, while building skills in branding, event management, and content creation.
Wardah Youth Ambassador at Wardah (PT Paragon Technology and Innovation)
January 1, 2022 - December 31, 2023Produced engaging campaigns that reached 5K+ interactions, while building skills in branding, event management, and content creation.
Wardah Youth Ambassador at PT Paragon Technology and Innovation (Wardah)
January 1, 2022 - January 1, 2023Produced engaging campaigns that reached 5K+ interactions, while building skills in branding, event management, and content creation.
Education
Digital Business – Business Administration at President University
January 11, 2030 - January 1, 2022Digital Business – Business Administration at President University
January 11, 2030 - January 1, 2022Bachelor's Degree in Digital Business (Business Administration) at President University
January 11, 2030 - January 1, 2022Bachelor's Degree in Digital Business – Business Administration at President University
January 11, 2030 - January 1, 2022Digital Business – Business Administration at President University
January 11, 2030 - January 1, 2026Qualifications
Digital Marketing Specialist, Rakamin Academy
January 1, 2024 - March 2, 2026Microsoft Excel 2016
January 11, 2030 - March 2, 2026PUMA BA
January 1, 2023 - March 2, 2026Digital Marketing Specialist
January 11, 2030 - January 1, 2024Microsoft Excel 2016
January 11, 2030 - January 1, 2016BA (PUMA)
January 11, 2030 - January 1, 2023Digital Marketing Specialist
January 1, 2024 - May 13, 2026Microsoft Excel 2016
January 1, 2016 - May 13, 2026PUMA BA
January 1, 2023 - May 13, 2026Digital Marketing Specialist
January 1, 2024 - May 16, 2026Microsoft Excel 2016
January 1, 2016 - May 16, 2026PUMA BA
January 1, 2023 - May 16, 2026Digital Marketing Specialist, Rakamin Academy
January 1, 2024 - June 1, 2026Microsoft Excel 2016
January 11, 2030 - June 1, 2026PUMA BA
January 1, 2023 - June 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Jakarta today.