Available to hire
Hi, I’m Maulid Dina Ayu, a branding and creative marketing specialist focused on social media management and content strategy. I translate ideas into branded campaigns that boost visibility, engage audiences, and drive business growth. I lead with creative thinking, shape cohesive brand identities, and optimize multi-channel campaigns across Instagram, TikTok, and beyond, always prioritizing measurable results and collaborative teamwork.
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Skills
Experience Level
Expert
Language
English
Fluent
Arabic
Beginner
Work Experience
Marketing Communications Lead at BLOO Coffee
October 1, 2023 - November 1, 2025Led marketing communications with a small team, boosting reach to 80K+ views/month. Executed Instagram & TikTok campaigns that drove 225+ interactions, launched pre-opening promos that lifted engagement by 54.6%, and ran ads with 3.5x ROI while maintaining BLOO Coffee’s brand identity.
Social Media & Content Creator at PT Indomas Makmur Jaya (BONIA INDONESIA)
February 1, 2025 - August 1, 2025Executed content strategies for three international fashion brands, growing TikTok engagement by 418.7% since the first month. Produced high-performing videos averaging 80K+ views, and supported seasonal campaigns that contributed to a 15% sales uplift.
Social Media & Content Creator Intern at Santorini Greek Restaurant
August 1, 2024 - January 1, 2025Boosted online engagement by +456% across Instagram and TikTok while managing multiple restaurant accounts. Increased visibility with 200K+ impressions in 6 months and handled 100+ Google & TripAdvisor reviews to strengthen customer trust.
Wardah Youth Ambassador at PT Paragon Technology and Innovation (Wardah)
January 1, 2022 - January 1, 2023Produced engaging campaigns that reached 5K+ interactions, while building skills in branding, event management, and content creation.
Liaison Officer at Indonesia Fashion Week
February 1, 2023 - PresentRepresented Wardah at Indonesia Fashion Week 2023, coordinating with 12+ designers and ensuring event success.
Education
Digital Business – Business Administration at President University
January 11, 2030 - January 1, 2022Qualifications
Digital Marketing Specialist, Rakamin Academy
January 1, 2024 - March 2, 2026Microsoft Excel 2016
January 11, 2030 - March 2, 2026PUMA BA
January 1, 2023 - March 2, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality
Skills
Experience Level
Expert
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