Senior Product Designer owning complex, multi-step products from concept through to shipped product.
I work closely with founders, engineers, and product teams to turn complicated requirements, business logic, and edge cases into clear user flows. My work spans consumer apps, dashboards, internal tools, design systems, and early-stage venture products.
With a front-end background, I understand how products are built and can work closely with engineering to deliver production-ready solutions. I also use AI-assisted tooling to prototype faster, test ideas earlier, and move from concept to usable product quickly.
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Redesigned key parts of the Cari consumer app, a food and grocery delivery platform serving users across multiple verticals.
The work focused on improving discovery, reorder behaviour, decision-making, and usability across the homepage and feed experience. I worked through user journeys, product logic, content structure, UI layouts, bilingual considerations, and handoff with engineering.
My role covered UX strategy, product flows, interface design, prototyping, design system use, and collaboration with product and engineering teams.
Portfolio: https://www.twine.net/signin
Designed a self-serve campaign management dashboard for vendors to create, configure, and manage promotional campaigns.
The work focused on turning a support-heavy, operations-led process into a clearer product flow. Vendors needed to understand campaign objectives, eligibility, spend controls, audience reach, and expected performance before launching.
My role covered user flow design, dashboard UX, form structure, campaign logic, cost visibility, UI design, prototyping, and handoff with engineering. The project helped reduce dependency on internal teams by giving vendors clearer control over campaign setup and management.
Portfolio: https://www.twine.net/signin
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