I am a marketing professional with 3+ years of experience in digital marketing, campaign management, and public relations. I specialize in multi-channel campaigns, influencer partnerships, and data-driven optimization across Google Ads, Meta Ads, and TikTok Ads. I enjoy turning insights into actionable strategies that boost brand awareness and engagement. Over the years I’ve built strong vendor networks and led influencer programs from screening to content delivery, ensuring timely execution and strong ROI. I thrive in collaborative environments and love helping teams translate business goals into creative, measurable campaigns.

I am a marketing professional with 3+ years of experience in digital marketing, campaign management, and public relations. I specialize in multi-channel campaigns, influencer partnerships, and data-driven optimization across Google Ads, Meta Ads, and TikTok Ads. I enjoy turning insights into actionable strategies that boost brand awareness and engagement. Over the years I’ve built strong vendor networks and led influencer programs from screening to content delivery, ensuring timely execution and strong ROI. I thrive in collaborative environments and love helping teams translate business goals into creative, measurable campaigns.

Available to hire

I am a marketing professional with 3+ years of experience in digital marketing, campaign management, and public relations. I specialize in multi-channel campaigns, influencer partnerships, and data-driven optimization across Google Ads, Meta Ads, and TikTok Ads. I enjoy turning insights into actionable strategies that boost brand awareness and engagement.

Over the years I’ve built strong vendor networks and led influencer programs from screening to content delivery, ensuring timely execution and strong ROI. I thrive in collaborative environments and love helping teams translate business goals into creative, measurable campaigns.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Campaign Specialist at Freelancer
August 1, 2024 - Present
Spearheaded 9+ digital marketing projects per quarter, ensuring on-time execution through effective talent briefings and vendor coordination. Led influencer marketing initiatives by screening and managing 20-2000 talents, ensuring optimal fit for brand campaigns. Built and maintained relationships with 3-5 external vendors to support smooth campaign delivery.
Junior Digital Marketing Executive at Clozette Indonesia
February 1, 2021 - June 1, 2025
Developed and executed data-driven digital marketing strategies using Google Ads, Meta Ads, and TikTok Ads to increase brand awareness and engagement. Monitored website traffic and ad performance, optimizing campaigns through Google Analytics insights to improve ROI. Led 15+ digital marketing projects per quarter, and managed influencer campaigns and vendor relationships.
Public Relations Officer at Masima Radio Network
August 1, 2019 - January 1, 2020
Designed PR strategies to increase brand visibility and built relationships with 200+ stakeholders and 100+ media professionals to secure media coverage. Managed media relations and secured multiple press features to amplify brand awareness.
Digital Content Producer Intern at Delta FM
May 1, 2019 - August 1, 2019
Supported the creation and execution of social media marketing strategies across platforms; planned and scheduled curated content; monitored trends and performance metrics to optimize engagement.
Marketing and Public Relation Intern at Meilia Cibubur Hospital
February 1, 2019 - May 1, 2019
Assisted in internal communications, promotional materials, event planning, and marketing campaigns to increase brand visibility; managed administrative tasks and documentation.
KOL & Campaign Specialist Freelancer at True Digital Indonesia
December 1, 2021 - March 1, 2022
Curated and managed 30-50 influencers for brand campaigns; successfully executed 3 marketing campaigns within 4 months, handling timelines, talent coordination, and performance tracking. Produced daily campaign performance reports to optimize engagement strategies.
Merchandiser at VINDES Corp
November 1, 2022 - November 1, 2022
Managed the distribution of merchandise to over 3,300 attendees for event Tiba-Tiba Tennis, ensuring smooth operations and providing product information to enhance attendee experience.
Invigilator at Simak Universitas Indonesia
May 1, 2018 - May 1, 2018
Supervised exam procedures for 30-50 participants, ensuring adherence to testing guidelines, time management, and a smooth examination process.

Education

B.Sc., Marketing Communication at Bakrie University
September 1, 2021 - February 1, 2023
Associate Degree at University of Indonesia
September 1, 2016 - September 1, 2019

Qualifications

Google Analytics Certification
January 1, 2023 - December 8, 2025
Google Ads Display Certification
January 1, 2023 - December 8, 2025
Creative Strategic Planning and Advertising – Professional Diploma
January 1, 2019 - December 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Healthcare, Professional Services