“If you love the internet so much, just jump inside it!” - My mum, exhausted from seeing me glued to the family computer, c. 2009 Well… I did. And now it's my career 👩🏽‍💻 Hi! I’m Mauvni — a Social Media Executive & Content Producer with experience at BBC Studios, working across social publishing, short-form video, and digital storytelling for global entertainment campaigns across TikTok, Instagram, YouTube and Facebook. My work spans the content creation lifecycle: from ideas and scripting through to editing, publishing, and performance optimisation. My work blends platform-native creativity with audience insight and brand storytelling. I’m especially interested in how internet culture, creators, and platform behaviour shape what people engage with (and yes, doomscrolling is part of the job 😅). I enjoy working collaboratively in creative teams, but I’m equally comfortable owning projects end-to-end in fast-paced environments; moving between polished campaign content and reactive, platform-native edits when needed. In short, I turn scrolling into sharing ✨ If you’re hiring or working on something interesting, I’d love to hear from you!

Mauvni Rathod

“If you love the internet so much, just jump inside it!” - My mum, exhausted from seeing me glued to the family computer, c. 2009 Well… I did. And now it's my career 👩🏽‍💻 Hi! I’m Mauvni — a Social Media Executive & Content Producer with experience at BBC Studios, working across social publishing, short-form video, and digital storytelling for global entertainment campaigns across TikTok, Instagram, YouTube and Facebook. My work spans the content creation lifecycle: from ideas and scripting through to editing, publishing, and performance optimisation. My work blends platform-native creativity with audience insight and brand storytelling. I’m especially interested in how internet culture, creators, and platform behaviour shape what people engage with (and yes, doomscrolling is part of the job 😅). I enjoy working collaboratively in creative teams, but I’m equally comfortable owning projects end-to-end in fast-paced environments; moving between polished campaign content and reactive, platform-native edits when needed. In short, I turn scrolling into sharing ✨ If you’re hiring or working on something interesting, I’d love to hear from you!

Available to hire

“If you love the internet so much, just jump inside it!”

  • My mum, exhausted from seeing me glued to the family computer, c. 2009

Well… I did. And now it’s my career 👩🏽‍💻

Hi! I’m Mauvni — a Social Media Executive & Content Producer with experience at BBC Studios, working across social publishing, short-form video, and digital storytelling for global entertainment campaigns across TikTok, Instagram, YouTube and Facebook.

My work spans the content creation lifecycle: from ideas and scripting through to editing, publishing, and performance optimisation. My work blends platform-native creativity with audience insight and brand storytelling.
I’m especially interested in how internet culture, creators, and platform behaviour shape what people engage with (and yes, doomscrolling is part of the job 😅).

I enjoy working collaboratively in creative teams, but I’m equally comfortable owning projects end-to-end in fast-paced environments; moving between polished campaign content and reactive, platform-native edits when needed.

In short, I turn scrolling into sharing ✨

If you’re hiring or working on something interesting, I’d love to hear from you!

See more

Language

English
Fluent

Work Experience

Junior Content Producer at BBC Studios
October 1, 2023 - February 1, 2026
Developed, edited and delivered social-first, platform-native content across high-profile BBC campaigns, supporting fast-turnaround publishing across TikTok, Instagram, Facebook and YouTube. Led editing and delivery of BBC Earth Asia campaign asset (127M views across platforms); edited a humour-led blooper reel for the Asia campaign with 700K+ views; created a monthly social trends newsletter (82 readers) translating cultural and platform insights into actionable recommendations; repurposed 50+ assets into platform-native formats; supported publishing workflows with the Digital Brands Team; produced on-brand copy and curated visual assets to support structured content publishing and cross-channel consistency.
Digital Content Producer Intern at BBC Studios
June 1, 2023 - October 1, 2023
Developed, edited and delivered social-first, platform-native content across BBC campaigns, supporting fast-turnaround publishing across TikTok, Instagram, Facebook and YouTube. Assisted with copywriting and asset coordination; contributed to cross-platform optimization and publishing workflows.
Social Media & Content Coordinator at Film Leicester
June 1, 2022 - September 1, 2022
Produced and published blog and social content showcasing Leicester’s film and TV sector; scheduled and managed content across five social platforms using Buffer; maintained a directory of 26 regional production companies; liaised with production companies on editing and location enquiries, supporting pre-production coordination and partnership management.
Retail Assistant at Primark, Leicester
April 1, 2021 - June 1, 2023
Delivered high-volume customer service and operational support in a fast-paced retail environment, ensuring accuracy in transactions, stock control, and store presentation.
Assistant Librarian at Rothley Community Library
March 1, 2026 - Present
Volunteer role supporting front-of-house operations and visitor engagement, including digital communications such as website updates and social media management.
Mentor at Brixton Finishing School
September 1, 2025 - Present
Volunteer mentor guiding emerging creative talent on portfolios, storytelling, and career development within the creative and marketing industries.
Social Media Manager at DMU Bollywood Dance Society
September 1, 2021 - February 1, 2022
Led Instagram content strategy and promotional social content, increasing followers by 12.4% and profile visits by 174.8%, driving audience growth and engagement through consistent, platform-led content.
Social Media Manager at Demon Media
September 1, 2021 - September 1, 2022
Produced, scheduled and published cross-platform social content, driving engagement and real-time audience interaction, and produced a livestream fundraising segment raising £250 for local and national charities.

Education

Bachelor of Arts in Media and Communication at De Montfort University, Leicester
January 11, 2030 - June 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education