Mauvni Rathod

“If you love the internet so much, just jump inside it!”

• My mum, exhausted from seeing me glued to the family computer, c. 2009

Well… I did. And now it’s my career 👩🏽‍💻

Hi! I’m Mauvni — a Social Media Executive & Content Producer with experience at BBC Studios, working across social publishing, short-form video, and digital storytelling for global entertainment campaigns across TikTok, Instagram, YouTube and Facebook.

My work spans the content creation lifecycle: from ideas and scripting through to editing, publishing, and performance optimisation. My work blends platform-native creativity with audience insight and brand storytelling.
I’m especially interested in how internet culture, creators, and platform behaviour shape what people engage with (and yes, doomscrolling is part of the job 😅).

I enjoy working collaboratively in creative teams, but I’m equally comfortable owning projects end-to-end in fast-paced environments; moving between polished campaign content and reactive, platform-native edits when needed.

In short, I turn scrolling into sharing ✨

If you’re hiring or working on something interesting, I’d love to hear from you!