I’m Maxine Afable, a multidisciplinary designer specializing in UX, brand, and graphic design. I create visually engaging and strategically grounded experiences that connect people and ideas. My approach combines research and storytelling, from crafting intuitive user flows to shaping cohesive brand identities. Whether I’m designing digital interfaces or visual systems, I focus on clarity, consistency, and emotional resonance. With experience spanning user experience design, brand strategy, and visual storytelling, I’m driven by how thoughtful design can build trust, inspire engagement, and communicate complex ideas with simplicity and care.…

Maxine Afable

I’m Maxine Afable, a multidisciplinary designer specializing in UX, brand, and graphic design. I create visually engaging and strategically grounded experiences that connect people and ideas. My approach combines research and storytelling, from crafting intuitive user flows to shaping cohesive brand identities. Whether I’m designing digital interfaces or visual systems, I focus on clarity, consistency, and emotional resonance. With experience spanning user experience design, brand strategy, and visual storytelling, I’m driven by how thoughtful design can build trust, inspire engagement, and communicate complex ideas with simplicity and care.…

Available to hire

I’m Maxine Afable, a multidisciplinary designer specializing in UX, brand, and graphic design. I create visually engaging and strategically grounded experiences that connect people and ideas.

My approach combines research and storytelling, from crafting intuitive user flows to shaping cohesive brand identities. Whether I’m designing digital interfaces or visual systems, I focus on clarity, consistency, and emotional resonance.

With experience spanning user experience design, brand strategy, and visual storytelling, I’m driven by how thoughtful design can build trust, inspire engagement, and communicate complex ideas with simplicity and care.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Store Brand Ambassador at American Eagle
December 1, 2022 - December 1, 2022
Managed store's social media, creating and scheduling posts to promote new products, engage followers, and drive in-store traffic. Developed skills in retail marketing, customer engagement, and content creation, balancing multiple responsibilities in a fast-paced environment. Supported brand initiatives by aligning social content with American Eagle's tone and seasonal campaigns.
Innovation Sprint Participant at MRU Institute for Innovation and Entrepreneurship
February 1, 2023 - February 1, 2023
Applied design thinking and design process; Created high-fidelity website wireframes and a prototype; Emphasized user needs and goals through customer discoveries and personas; Designed a user interface (UI) for a web page.
Information Design Summer Student at City of Calgary
August 1, 2023 - August 1, 2023
Worked with OHS leadership and communications staff to design, write, and edit content for web, manuals, policies, and print. Created compelling images, charts, and data visuals for online and print materials. Updated assigned manuals and documents to stay on brand and in a consistent format. Participated in the development of posters and information bulletins promoting workplace safety. Web content management using Adobe AEM.
UX Design Intern at Fresh Find
August 1, 2024 - August 1, 2024
Assisted in user research to understand customer needs and preferences; Created wireframes, prototypes, and visual designs for the customer portal; Collaborated with cross-functional teams to gather feedback and iterate designs; Conducted usability testing to identify and address usability issues; Incorporated feedback and revised designs as necessary; Stayed updated on industry trends and best practices.
Receptionist at McKenzie Towne
July 1, 2024 - October 28, 2025
Provided administrative support to the Office Manager and extended management team; Assisted in billings and trust account administration; Data entry and file management; Designed monthly newsletters.

Education

Bachelor of Communications in Information Design at Mount Royal University
September 1, 2022 - December 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Healthcare, Government