Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a senior digital content manager specializing in social media strategy, content creation, and influencer/brand partnerships, with 8+ years of experience driving growth for high-profile brands and artists. As CEO of MAXRUT LLC and senior creative at Madison Square Garden Entertainment, I produce short-form video content, lead cross-channel campaigns, and collaborate with creative, legal, PR, and artist teams to deliver on-brand storytelling that drives engagement and growth. My work has resulted in 100+ viral videos and over 1M follower growth across channels.…I'm a senior digital content manager specializing in social media strategy, content creation, and influencer/brand partnerships, with 8+ years of experience driving growth for high-profile brands and artists. As CEO of MAXRUT LLC and senior creative at Madison Square Garden Entertainment, I produce short-form video content, lead cross-channel campaigns, and collaborate with creative, legal, PR, and artist teams to deliver on-brand storytelling that drives engagement and growth. My work has resulted in 100+ viral videos and over 1M follower growth across channels.

Max Rutcofsky

Video Editor, Content Producer, Creative Director, +7





I'm a senior digital content manager specializing in social media strategy, content creation, and influencer/brand partnerships, with 8+ years of experience driving growth for high-profile brands and artists. As CEO of MAXRUT LLC and senior creative at Madison Square Garden Entertainment, I produce short-form video content, lead cross-channel campaigns, and collaborate with creative, legal, PR, and artist teams to deliver on-brand storytelling that drives engagement and growth. My work has resulted in 100+ viral videos and over 1M follower growth across channels.…I'm a senior digital content manager specializing in social media strategy, content creation, and influencer/brand partnerships, with 8+ years of experience driving growth for high-profile brands and artists. As CEO of MAXRUT LLC and senior creative at Madison Square Garden Entertainment, I produce short-form video content, lead cross-channel campaigns, and collaborate with creative, legal, PR, and artist teams to deliver on-brand storytelling that drives engagement and growth. My work has resulted in 100+ viral videos and over 1M follower growth across channels.

Available to hire

I’m a senior digital content manager specializing in social media strategy, content creation, and influencer/brand partnerships, with 8+ years of experience driving growth for high-profile brands and artists.

As CEO of MAXRUT LLC and senior creative at Madison Square Garden Entertainment, I produce short-form video content, lead cross-channel campaigns, and collaborate with creative, legal, PR, and artist teams to deliver on-brand storytelling that drives engagement and growth. My work has resulted in 100+ viral videos and over 1M follower growth across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Logo

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

CEO at MAXRUT LLC

May 1, 2022 - Present

Produce short-form video content for brands like Dunkin', Hinge, ClassPass, Plunge, and others; write and perform live music as Max Rut; oversee shoots in locations such as Soho House, MOMA Design Store, and Bloomingdale's; lead cross-channel collaborations.

Senior Digital Content Creator at Madison Square Garden

April 30, 2022 - August 30, 2025

Produce all short-form content for Madison Square Garden, Radio City Music Hall, and Beacon Theatre. Grew social profiles by over 1M+ followers.

Social Media Editor at Verizon Media

August 1, 2021 - Present

Orchestrated editorial calendar and posting schedules for over 10 channels with a shop-able focus, leading to 60% growth in followers.

Social Media Editor at Verizon Media

August 1, 2021 - Present

Orchestrated editorial calendar and posting schedules for over 10 channels with a shopable focus, leading to 60% growth in followers. Devised and executed paid social advertising campaigns to surpass internal KPI goals; collaborated cross-functionally with creative, legal, PR, celebrity relations, analytics, and artist teams to ensure content is approved for distribution across all teams/time zones.

Social Media Manager at Just Salad

July 1, 2021 - September 22, 2025

Developed a social-first strategy and led all content creation, leading to over 200% growth across platforms. Managed community engagement across social platforms and planned 10+ live events to foster genuine connections with consumers and social media personalities. Art directed and food styled more than 10 product launches with cohesive visual aesthetics, leading to a 25% increase in sales through social media.

Social Media Manager at Just Salad

July 1, 2021 - September 22, 2025

Developed a social-first strategy and led all content creation, resulting in over 200% growth across platforms. Managed community engagement and planned 10+ live events to foster authentic connections with consumers and social media personalities. Art directed and styled more than 10 product launches with cohesive visuals, leading to a 25% increase in sales.

Associate Producer at MTV Networks | Paramount (formerly Viacom)

November 30, 2019 - September 21, 2020

Founded, produced, and hosted various video segments for MTVU with a focus on new music and college spaces. Managed X strategy with daily production and community management on accounts.

Associate Producer at MTV Networks | Paramount (formerly Viacom)

November 26, 2019 - September 17, 2025

Founded, produced, and hosted various video segments for MTVU with a focus on new music + college spaces. Managed X strategy with daily production and community management on accounts.

Social Strategy / Video Hosting / Interviewing at Paramount / MTV Networks

September 30, 2017 - September 21, 2020

Developed social strategy, hosted video content, conducted interviews, and performed data analysis and community management. Proficient with Adobe Premiere and CapCut; engaged in influencer marketing activities.