Create and publish social media content, including posts, stories, reels, TikTok’s. Manage and create social media content strategies and execute them. Monitor algorithms and merging trends to refine content strategy and maximize reach. Video editing and graphic design. Collaborate in biweekly content planning meetings to brainstorm ideas, outline execution strategies, and establish timelines for delivery. Track, analyze and report social media performance.

Digital and Social Media Marketing at Genni

December 1, 2024 - December 1, 2024

Increased Social Engagement by 5%. Manage and create social media content strategies and execute them. Email Marketing & CRM (HubSpot, reporting and analytics). Lead content strategy and execution for multiple social accounts, including brand and creator-facing platforms across TikTok, Instagram, and LinkedIn. Created branded templates, managed posting calendars, and wrote platform-specific copy that aligned with unique voice/tone per account. Collaborated with creative and outreach teams to plan social-first campaigns tied to live events and influencer partnerships. Supported on-site content captured at brand events and coordinated content rollouts in real time.

Event Marketing Intern at Northwestern University Athletics

December 1, 2023 - December 1, 2023

Coordinated game-day promotional content. Supported in-game fan activations and mascot content for digital use. Contributed to social media visuals, short-form event highlights, and sponsored moments shared on official channels. Operated video boards and sound during live Division I games. Worked over 100 games across male and female athletic programs, including football, soccer, field hockey, wrestling, volleyball, basketball.