Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a dynamic branding expert with 8+ years of experience driving social media strategy, creative content creation, and end-to-end project management. I elevate brands' digital presence and drive audience engagement through innovative campaigns, captivating content, and strategic planning. I'm a highly skilled, independent learner who thrives on understanding complex systems and navigating the evolving social media landscape. I excel at forming strong industry partnerships and delivering measurable results across B2B and B2C markets.…I'm a dynamic branding expert with 8+ years of experience driving social media strategy, creative content creation, and end-to-end project management. I elevate brands' digital presence and drive audience engagement through innovative campaigns, captivating content, and strategic planning. I'm a highly skilled, independent learner who thrives on understanding complex systems and navigating the evolving social media landscape. I excel at forming strong industry partnerships and delivering measurable results across B2B and B2C markets.

Maya Federman

Writer, Copywriter, Graphic Designer, +6





I'm a dynamic branding expert with 8+ years of experience driving social media strategy, creative content creation, and end-to-end project management. I elevate brands' digital presence and drive audience engagement through innovative campaigns, captivating content, and strategic planning. I'm a highly skilled, independent learner who thrives on understanding complex systems and navigating the evolving social media landscape. I excel at forming strong industry partnerships and delivering measurable results across B2B and B2C markets.…I'm a dynamic branding expert with 8+ years of experience driving social media strategy, creative content creation, and end-to-end project management. I elevate brands' digital presence and drive audience engagement through innovative campaigns, captivating content, and strategic planning. I'm a highly skilled, independent learner who thrives on understanding complex systems and navigating the evolving social media landscape. I excel at forming strong industry partnerships and delivering measurable results across B2B and B2C markets.

Available to hire

I’m a dynamic branding expert with 8+ years of experience driving social media strategy, creative content creation, and end-to-end project management. I elevate brands’ digital presence and drive audience engagement through innovative campaigns, captivating content, and strategic planning.

I’m a highly skilled, independent learner who thrives on understanding complex systems and navigating the evolving social media landscape. I excel at forming strong industry partnerships and delivering measurable results across B2B and B2C markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Social Media Strategist & Content Creator at Maya Reads Spice, Inc

November 1, 2022 - October 28, 2025

Social media consulting in the online author/bookish space focused on branding, social media strategy & content, and project management. Developed cohesive brand identities for clients by creating comprehensive brand tool kits, social media strategies, and cohesive content. Managed daily content planning and strategic posting around key industry and audience events and milestones, leveraging trends & opportunities in the online book community to maximize audience engagement. Implemented data-driven analytics to track campaign performance and optimize strategies. Spearheaded competitor analyses to refine content strategies and maintain community relevance. Created multi-channel content tailored to each client's target audience to drive brand awareness & engagement. Strategically focused content to attract new audiences while engaging existing ones. Managed ad hoc projects including audiobook production, special edition coordination, and event booth design. Initiated communications with

Senior Account Executive, Social Strategy at Assembly Media, Inc

November 1, 2022 - November 1, 2022

Led a team of Community Managers and served as a Content Strategist for Microsoft Brand Social, overseeing organic content development, editorial calendar planning, and publishing processes. Designed and implemented best practices for publishing workflows, community management, reactive engagement, and user-generated content strategy, ensuring a consistent social voice. Leveraged platform knowledge to launch and develop Microsoft’s TikTok account and strategy. Led social media support for major live digital events, including Microsoft Ignite, Microsoft Build, and Microsoft Include, managing live tweet creation, real-time publishing, and multi-platform broadcasting. Conceptualized and managed the Microsoft Founder’s Week organic campaign, which was recognized as a finalist for a PR Daily Award. Developed the strategy and execution plan for the 2022 Microsoft “Normcore” fashion line, including TikTok strategy, copywriting, and community engagement. Collaborated with internal Paid

Community Manager & Copywriter at Project Bionic

August 1, 2018 - August 1, 2018

Created strategic messaging for 30+ local and national brands, ensuring brand consistency across digital platforms. Developed and implemented value-added, tailored brand guidelines & best practices to meet client needs. Designed creative, results-driven campaigns to enhance brand awareness, boost engagement, and increase sales. Conducted outreach across social channels to foster audience interaction and identified and developed partnerships with potential influencers for brand collaborations. Produced compelling short-form content under tight deadlines, effectively conveying big ideas in concise formats while maintaining brand voice & tone.