Mayara Chagas
I have 10 years of experience as a Social Media and Digital Content Planner, with a strong background in branding and influencer marketing. I also create content for my own channels as a hobby.
About
I have 10 years of experience as a Social Media and Digital Content Planner, with a strong background in branding and influencer marketing. I also create content for my own channels as a hobby. Most of my professional experience has been with retail clients, both in communication agencies and as a brand manager.
- 10 years' experience
- Joined August 2025
Skills· 9
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianIntermediate
Industry experience
- Retail
- Media & Entertainment
- Consumer Goods
- Professional Services
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Work experience· 8 roles
Managed the brand in Portugal, ensuring strategy and execution of all marketing initiatives. Led social media management, merchandising, and in-store event organization. Developed and implemented marketing campaigns and managed sales and distribution channels including delivery platforms, suppliers, and social media. Built strategic brand partnerships and planned/ launched new products. Coordinated collaborations with digital influencers and content creators. Supported retail execution with in-store training (visual merchandising / window displays), and contributed to new product and packaging implementation, driving brand expansion.
Responsible for brand management in Portugal, covering social media, merchandising, and event organization. Developed marketing campaigns, strategic partnerships, product launches, and influencer collaborations.
Planned and executed digital campaigns for major retail clients in Brazil, including in-store activations, social media strategies, influencer partnerships, press kits, and promotional initiatives.
Education
Certifications and awards
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