Social Media Manager | Brand Manager at Aloma Group - Manolo Bakes Portugal and Pastelaria Aloma Brand

Managed the brand in Portugal, ensuring strategy and execution of all marketing initiatives. Led social media management, merchandising, and in-store event organization. Developed and implemented marketing campaigns and managed sales and distribution channels including delivery platforms, suppliers, and social media. Built strategic brand partnerships and planned/ launched new products. Coordinated collaborations with digital influencers and content creators. Supported retail execution with in-store training (visual merchandising / window displays), and contributed to new product and packaging implementation, driving brand expansion.

Marketing Manager at Aloma Group - Manolo Bakes Portugal and Pastelaria Aloma

Responsible for brand management in Portugal, covering social media, merchandising, and event organization. Developed marketing campaigns, strategic partnerships, product launches, and influencer collaborations.

Digital Planner at LisboaExit - Marketing Agency

Planned and executed digital campaigns for major retail clients in Brazil, including in-store activations, social media strategies, influencer partnerships, press kits, and promotional initiatives.

Content Specialist / Social Media Manager and Copywriter at Ether Digital

Managed social media and copywriting for brands such as Zeiss, LG, and BRF, focusing on digital content creation and brand communication.

Digital Planner at Exit - Marketing Agency

Planned and executed digital marketing campaigns for major retail clients in Brazil. Developed social media strategies and promotional campaigns. Coordinated in-store rebranding activations and promotional events. Managed partnerships with influencers and content creators, developed press kits and PR initiatives, monitored campaign implementation, and analyzed performance to optimize results.

Content Specialist at Nuke Arts Studio

Defined and implemented digital strategy for brands such as Zeiss, LG, and BRF. Created communication plans and managed brands’ presence across social platforms. Wrote content and copy for digital campaigns, social media, websites, and blogs. Planned, created, and managed email marketing campaigns; developed editorial calendars and content strategies aligned with business objectives. Produced and adapted content for multiple digital platforms, managed editorial calendars for social platforms, and planned brand activations and influencer marketing campaigns. Managed digital presence and optimized community engagement, monitored performance metrics, and continuously improved the content strategy. Managed relationships with influencers and brand partners.

Content Specialist at Nukearts Studio

Defined and implemented digital strategy for brands including Zeiss, LG, and BRF. Created communication plans and managed brand presence across social media. Produced content and copywriting for digital campaigns, social media, websites, and blogs; planned editorial calendars and content strategies aligned with business objectives. Coordinated digital communication to ensure brand consistency and positioning. Managed content calendars for social platforms and planned/ran brand activations and influencer marketing campaigns. Produced and adapted content across digital platforms, managed the brand’s digital presence, optimized community engagement, monitored performance metrics, and continually improved the content strategy while managing relationships with influencers and brand partners.