Next availability:
June 18, 2026
I am Mayara Cavalcanti, a communication and digital marketing professional with a Bachelor’s degree in Communication and experience in social media management, content strategy, and UX Writing. Over the past six years, I have worked with multiple brands across hospitality, retail, and public institutions, developing strategic
content, leading creative teams, and enhancing digital performance. I combine storytelling, data insights, and a user-centered approach to create clear, engaging, and impactful digital experiences.
Experience Level
Language
English
Fluent
Spanish; Castilian
Beginner
Portuguese
Fluent
Work Experience
SOCIAL MEDIA ANALYST at NANNAI RESORT AND SPA
March 10, 2025 - November 30, 20241. Strategic content planning and execution for 5 Instagram profiles (hotels, restaurant and social project) and TikTok
2. Creative direction and production for social media content, from concept development to approval
3. Leadership of internal and external creative teams (photography, video, design)
4. Visual curation and brand storytelling to elevate luxury positioning
5. Development of campaign storytelling and scripts (Christmas, Black Friday, institutional campaigns)
6. Influencer partnership management and negotiation, including guest stays and brand activations
7. SEO-driven content strategy to enhance organic reach and discoverability
8. Use of AI tools to increase content efficiency, research quality, and workflow productivity
9. Proposal development for brand activations and guest engagement initiatives
10. Customer Support: handled client inquiries via Instagram.
SOCIAL MEDIA ANALYST at COBOGÓ GROUP
June 1, 2023 - March 1, 20251. Manage Instagram accounts for seven luxury brands 2. Develop monthly content planning and sales-aligned social strategies 3. Create and analyze performance reports and key metrics 4. Produce and edit video content for Reels 5. Design internal and external visual communication materials 6. Lead the creative team (photographer and videographer) 7. Plan and execute brand campaigns 8. Manage Instagram paid ads 9. Customer Support: handled client inquiries via Instagram and WhatsApp.
MEDIA MANAGER at PORT AUTHORITY OF RECIFE
March 27, 2019 - March 1, 2023Started as an intern and promoted to full-time Media Manager 1. Managed institutional social media channels 2. Planned and executed editorial calendars and content strategies 3. Wrote content for blog and website 4. Designed visual materials for digital and printed publications 5. Covered events and institutional initiatives 6. Employer Branding: Implemented internal communication and strategies for employer banding 7. Handled press office responsibilities, including clipping, press releases, and media relations
SOCIAL MEDIA FREELANCER at DOCTOR MURILO VASCONCELOS CLINIC
January 1, 2022 - January 1, 20231. Content creation (feed, stories, reels) 2. Scriptwriting, video shooting, and editing 3. Graphic design using Canva 4. Customer service and community interaction via Instagram 5. Metrics analysis using Etus
CONTENT CREATOR FREELANCER at GENETIC SYSTEMS
April 1, 2022 - June 1, 20221. Bilingual content production (PT/EN) for Instagram and Twitter
Education
BACHELOR'S DEGREE IN COMMUNICATION at UNIVERSIDADE FEDERAL DE PERNAMBUCO
August 1, 2016 - December 1, 2020Qualifications
Industry Experience
Government, Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Healthcare, Retail
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