MAYARA MONTEIRO CAVALCANTI

Available to hire

I am Mayara Cavalcanti, a communication and digital marketing professional with a Bachelor’s degree in Communication and experience in social media management, content strategy, and UX Writing.

About

I am Mayara Cavalcanti, a communication and digital marketing professional with a Bachelor’s degree in Communication and experience in social media management, content strategy, and UX Writing. Over the past six years, I have worked with multiple brands across hospitality, retail, and public institutions, developing strategic
content, leading creative teams, and enhancing digital performance. I combine storytelling, data insights, and a user-centered approach to create clear, engaging, and impactful digital experiences.

  • Joined February 2026

Languages

  • EnglishFluent
  • Spanish; CastilianBeginner
  • PortugueseFluent

Industry experience

  • Government
  • Travel & Hospitality
  • Real Estate & Construction
  • Media & Entertainment
  • Healthcare
  • Retail

More experts in Sliema, Malta

Projects · 1

Portfolio

socialmedia branding contentcreator

  • Social Media Manager

Work experience· 5 roles

SOCIAL MEDIA ANALYST · NANNAI RESORT AND SPAMar 2025 – Nov 2024

1. Strategic content planning and execution for 5 Instagram profiles (hotels, restaurant and social project) and TikTok 2. Creative direction and production for social media content, from concept development to approval 3. Leadership of internal and external creative teams (photography, video, design) 4. Visual curation and brand storytelling to elevate luxury positioning 5. Development of campaign storytelling and scripts (Christmas, Black Friday, institutional campaigns) 6. Influencer partnership management and negotiation, including guest stays and brand activations 7. SEO-driven content strategy to enhance organic reach and discoverability 8. Use of AI tools to increase content efficiency, research quality, and workflow productivity 9. Proposal development for brand activations and guest engagement initiatives 10. Customer Support: handled client inquiries via Instagram.

SOCIAL MEDIA ANALYST · COBOGÓ GROUPJun 2023 – Mar 2025 · 1 yr 10 mos

1. Manage Instagram accounts for seven luxury brands 2. Develop monthly content planning and sales-aligned social strategies 3. Create and analyze performance reports and key metrics 4. Produce and edit video content for Reels 5. Design internal and external visual communication materials 6. Lead the creative team (photographer and videographer) 7. Plan and execute brand campaigns 8. Manage Instagram paid ads 9. Customer Support: handled client inquiries via Instagram and WhatsApp.

CONTENT CREATOR FREELANCER · GENETIC SYSTEMSApr 2022 – Jun 2022 · 3 mos

1. Bilingual content production (PT/EN) for Instagram and Twitter

SOCIAL MEDIA FREELANCER · DOCTOR MURILO VASCONCELOS CLINICJan 2022 – Jan 2023 · 1 yr 1 mo
MEDIA MANAGER · PORT AUTHORITY OF RECIFEMar 2019 – Mar 2023 · 4 yrs 1 mo

Education

BACHELOR'S DEGREE IN COMMUNICATION · UNIVERSIDADE FEDERAL DE PERNAMBUCO2016 – 2020

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