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Hi, I’m Maya Bhasin, a designer focused on crafting seamless and intuitive digital experiences with 4 years of UX-related experience. I help build and maintain design systems, including color, typography, spacing, and imagery. I’ve contributed to style guides and content accessibility guidelines, and I’ve led UX content work for growth experiments across multiple markets, focusing on microcopy that boosts activation, conversion and retention.…Hi, I’m Maya Bhasin, a designer focused on crafting seamless and intuitive digital experiences with 4 years of UX-related experience. I help build and maintain design systems, including color, typography, spacing, and imagery. I’ve contributed to style guides and content accessibility guidelines, and I’ve led UX content work for growth experiments across multiple markets, focusing on microcopy that boosts activation, conversion and retention.

Maya Bhasin

Content Designer, UX Designer, Copywriter, +5

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Hi, I’m Maya Bhasin, a designer focused on crafting seamless and intuitive digital experiences with 4 years of UX-related experience. I help build and maintain design systems, including color, typography, spacing, and imagery. I’ve contributed to style guides and content accessibility guidelines, and I’ve led UX content work for growth experiments across multiple markets, focusing on microcopy that boosts activation, conversion and retention.…Hi, I’m Maya Bhasin, a designer focused on crafting seamless and intuitive digital experiences with 4 years of UX-related experience. I help build and maintain design systems, including color, typography, spacing, and imagery. I’ve contributed to style guides and content accessibility guidelines, and I’ve led UX content work for growth experiments across multiple markets, focusing on microcopy that boosts activation, conversion and retention.

Available to hire

Hi, I’m Maya Bhasin, a designer focused on crafting seamless and intuitive digital experiences with 4 years of UX-related experience.

I help build and maintain design systems, including color, typography, spacing, and imagery. I’ve contributed to style guides and content accessibility guidelines, and I’ve led UX content work for growth experiments across multiple markets, focusing on microcopy that boosts activation, conversion and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Designer at TikTok

February 1, 2025 - Present

I lead UX content for user growth experiments and engagement features across multiple markets, and focus on microcopy that boosts comprehension and drives key metrics such as activation, conversion, and retention. I frequently collaborate closely with product, design, research, and data teams to validate hypotheses, run A/B tests, and iterate based on performance. I’m also helping to build scalable guidelines and content systems.

Content Designer at Dyson

September 1, 2023 - January 31, 2025

UX design and content for the Haircare team to enhance owners’ experiences with connected features on the MyDyson™ app. Being a pioneering member of the Content Design team, I helped create style, voice and tone, terminology and content accessibility guidelines in collaboration with the other members of the team. I also regularly contribute to the design system by helping to improve and standardise colour, typography, spacing, and imagery. As a member of the Ops Collective, I setup, simplify and document processes such as ways of working to increase efficiency throughout the wider team. I was also part of the Hackathon Committee, where I helped to organise our annual department-wide hackathon event.

Content Designer at OKX

January 1, 2023 - September 30, 2023

I created UX content on the OKX app, to simplify crypto trading for all users, both new and experienced. Working with a global product team, I helped gain alignment on UI direction across Lite and Pro mode. I contributed to style, voice and tone and terminology guides for the Content team, and conducted user research and testing to identify the best UX solutions.